Blog posts

October 20, 2026

Podcast Sponsors: The 25 Brands Sponsoring the Most Podcasts (2026 Data)

Which brands sponsor podcasts? The top 25 from 2k+ sponsorships in October 2026, plus where podcast ads go, how long they run & ad-reads with timestamps.

July 16, 2026

What Is a Media Kit for Influencers?

Demystify what an influencer media kit is! Learn how this essential tool helps influencers attract brands, with tips on creating your own kit.

July 11, 2026

What is a Good Engagement Rate on YouTube (Long-form & Shorts)

What is a good engagement rate on YouTube? Compare benchmarks by channel size, long-form videos and Shorts, then check any channel with our calculator.

July 10, 2026

What is a YouTube Influencer?

A YouTube influencer is a video content creator whose content can shape what a specific audience thinks, watches, or buys.

July 09, 2026

Sponsorship Proposal Examples: What Good Creator Pitches Include

See six public sponsorship proposal examples, learn what strong creator pitches include, and copy five practical templates for your next brand pitch.

July 08, 2026

Influencer Whitelisting: Before You Buy or Sell Usage Rights

Influencer whitelisting lets brands run ads with creator content. Learn which rights to buy, how to price a test, and what the contract must define.

July 07, 2026

FTC Disclosures 101 for Social Media Influencer Marketing

Master FTC disclosures for social media influencer marketing. Learn to endorse products with transparent guidelines. Work with brands effectively and ethic

July 06, 2026

What Is an Influencer Brief? Sections, Examples, and Mistakes

Master effective influencer briefs with for your next influencer marketing campaign! Get our template to craft compelling creator campaigns.

July 04, 2026

Influencer Marketing for Startups - Full Playbook

Master influencer marketing for startups. Find examples and practical advice to launch effective campaigns and achieve your startup's growth goals.

July 04, 2026

Ecommerce Influencer Marketing: A Complete Guide to Online Growth

Grow your ecommerce brand with expert influencer marketing strategies! Learn to find top ecommerce influencers, manage campaigns, and drive online growth.

July 03, 2026

How to Email an Influencer for a Brand Collaboration

Write influencer outreach emails that secure collaborations. Get an email template and learn to craft your influencer outreach email for successful partner

July 02, 2026

Influencer Marketing KPIs: What to Track in Sponsorship Campaigns

Track success with Influencer Marketing KPIs. Measure conversions, ROI & key metrics to optimize your influencer campaign. Discover the best KPIs to track!

July 01, 2026

How to Vet Influencers Before Sponsoring Them

Use this influencer vetting checklist to evaluate audience fit, engagement, sponsor history, brand safety, compliance, and delivery risk before you pay.

January 02, 2026

The Power of Influencer Marketing: Key Benefits

Explore the power of influencer marketing: key benefits for boosting brand awareness, reaching new audiences, and driving impactful campaigns.

January 01, 2026

Podcast Advertising: 14 Podcast Ad Examples

Explore 14 podcast ad examples & best practices for brands! Understand podcast advertising in 2026. Discover host-read podcast ad examples from top podcast

January 01, 2026

What Are the Pros and Cons of Influencer Marketing?

Explore the advantages & disadvantages of influencer marketing. Discover if influencer collaborations are right for your brand and target audience.

December 21, 2025

Playbook: How to Create Successful Influencer Marketing Campaigns

Your complete influencer marketing playbook! Learn a successful approach to influencer partnerships, campaign strategies & boost your ROI.

October 20, 2025

YouTube Jump Ahead Feature Now Lets Premium Users Skip Ad Reads

YouTube's Jump Ahead feature lets viewers skip parts of a video. What does this mean for sponsorships, and how to adapt to this new video skipping function

October 19, 2025

What Is Live Shopping and Why Does It Matter for Your Brand?

Explore live shopping & its impact! See how livestream shopping events with influencers can boost your marketing strategy & reach more shoppers.

October 11, 2025

What are the different types of sponsorships on YouTube?

From integrations to long-term brand partnerships, learn about youtube sponsorship types to understand influencer sponsorships in the creator economy.

October 10, 2025

YouTube Influencer Marketing: The Only Guide You’ll Ever Need

Get more growth YouTube influencer marketing! This guide covers everything for marketers: finding YouTube influencers, running a creator campaign, & more!

September 26, 2025

8 YouTube Influencer Marketing Campaign Examples

8 YouTube influencer marketing examples to inspire your next influencer campaign. See how to get started with YouTube influencer marketing and more!

September 23, 2025

YouTube sponsorships: How to get sponsors for small channels

Get sponsors for your YouTube channel, even a small channel and audience! Learn how to get sponsored and land your first brand deal as a small creator.

July 14, 2025

[Tutorial] Using our YouTube sponsorship database website

Find YouTube creators to sponsor using our database! Create influencer marketing campaigns and connect with YouTubers easily to grow your brand.

November 30, 2024

How to Create a Media Kit to get More YouTube Brand Deals

Learn how to create a YouTube media kit as a creator to get brand deals more easily and grow your YouTube channel business.

How much sponsors pay for a YouTube sponsorship? (Rates & Prices)

November 27, 2024

How Much Do YouTube Sponsors Pay? 2026 Rates by Views and Niche

How much YouTube sponsors pay in 2026: typical CPM, rates by recent views and channel size, the full cost of a sponsorship for brands, and data from 8,897 ad reads.

November 25, 2024

Why do Companies Sponsor YouTubers? Creator Economy Deep Dive

Big brands sponsor thousands of YouTube channels and creators can get sponsored on YouTube by hundreds of businesses, let's look into it.

Sponsor guide 101: How do YouTube sponsorships work?

November 22, 2024

How Do YouTube Sponsorships Work? Step-by-Step Guide With Examples

How YouTube sponsorships work, from first contact to renewal: formats, pricing, real examples at the exact timestamp, and data from 8,897 sponsor reads.

November 20, 2024

How to Negotiate a YouTube Sponsorship Deal

Master negotiation to get better YouTube sponsorship rates. Learn negotiating strategies to ensure you get a fair brand deal as a creator or sponsor.

November 17, 2024

How to Get Sponsored on YouTube: A Comprehensive Guide

Learn how to get sponsorships to grow your YouTube channel. Find sponsors, manage partnerships, and make money on YouTube with this guide.

August 21, 2024

How to Find YouTubers to Sponsor Easily for Influence Marketing

This guide shows you how to find the right content creators to sponsors on YouTube. Learn how to set goals, research youtube channels, & negotiate deals.

What are the 21 most common YouTube Sponsors?

August 19, 2024

The 25 Most Common YouTube Sponsors (Updated October 2026)

The 25 brands sponsoring the most YouTube channels right now, ranked from 8,897 sponsor reads, each with a real example video at the exact timestamp.

July 20, 2024

10 YouTube Sponsorships to get inspiration from (with examples)

Ace your next YouTube sponsorship and get inspiration with our sponsorship examples whether you're a sponsor, creator, or agency!

May 05, 2024

Welcome to Sponsorship.so

Hi! Here's how I got the idea of building this app that makes the sponsorship process easier for content creators, brands and agencies :)