The 25 Most Common YouTube Sponsors (Updated October 2026)
The most common YouTube sponsors right now are PrizePicks, Zocdoc, Quince, BetterHelp, Incogni, Factor, Raycon and AG1. We ranked brands by how many different English-language channels ran a spoken, paid sponsor read for them between September 19 and October 18, 2026. Every brand below comes with a real sponsored video that starts at the second the ad read begins.
Want to go deeper? Sponsorship.so lets you search sponsorships across thousands of brands and creators, and jump to the exact moment of each ad read.
How we counted
This ranking covers 8,897 paid sponsor reads in 6,818 English-language videos from 3,677 channels, published between September 19 and October 18, 2026. Shorts are excluded. A brand counts once per channel, so a creator running the same sponsor ten times only counts once. We update this list regularly; the date in the title is the last refresh.
The 25 most common YouTube sponsors
| # | Brand | Channels | Category |
|---|---|---|---|
| 1 | PrizePicks | 119 | Fantasy sports |
| 2 | Zocdoc | 102 | Healthcare |
| 3 | Quince | 102 | Apparel and home |
| 4 | BetterHelp | 83 | Mental health |
| 5 | Incogni | 75 | Privacy |
| 6 | Factor | 64 | Meal delivery |
| 7 | Raycon | 63 | Audio |
| 8 | AG1 | 55 | Supplements |
| 9 | Kalshi | 54 | Prediction markets |
| 10 | PCBWay | 54 | Manufacturing |
| 11 | Helix Sleep | 53 | Mattresses |
| 12 | NordVPN | 51 | VPN |
| 13 | SeatGeek | 47 | Tickets |
| 14 | Monarch | 46 | Personal finance |
| 15 | Rocket Money | 45 | Personal finance |
| 16 | Saily | 44 | Travel eSIM |
| 17 | Squarespace | 44 | Website builder |
| 18 | Whatnot | 44 | Live shopping |
| 19 | Aura | 42 | Identity protection |
| 20 | Gamer Supps | 42 | Energy drinks |
| 21 | DeleteMe | 41 | Privacy |
| 22 | Hims | 41 | Telehealth |
| 23 | Surfshark | 41 | VPN |
| 24 | Shopify | 40 | Ecommerce |
| 25 | Ground News | 38 | News |
What changed since our last list
- Betting and prediction apps moved to the top. PrizePicks is now the most widespread sponsor, and Kalshi entered the top 10.
- Privacy is a category of its own. NordVPN, Surfshark, Incogni, DeleteMe, Saily and Aura together hold six of the top 25 spots.
- Health and food brands spread wide. Zocdoc, BetterHelp, Factor, AG1, Hims and Helix all appear on 40 or more channels each.
- Some old staples dropped off. Honey, once everywhere on YouTube, has almost disappeared since its late-2024 affiliate controversy (one channel in this period). Skillshare (16 channels), Manscaped (10) and Audible (4) are still active but well outside the top 25.
The brands, with example videos
1. PrizePicks
119 channels · Fantasy sports. A daily fantasy sports app and the most widespread sponsor on YouTube right now. It buys comedy, sports and podcast audiences heavily, often with several reads per episode.
Example: Kill Tony, read starts at 47:41.
2. Zocdoc
102 channels · Healthcare. An app for booking doctor appointments. It sponsors a surprisingly wide spread of channels, from podcasts to car and boat builds.
Example: Murphys Diesel, read starts at 9:51.
3. Quince
102 channels · Apparel and home. Affordable clothing and home goods sold direct to consumers. One of the most common sponsors on long-form podcasts.
Example: The Tim Dillon Show, read starts at 41:56.
4. BetterHelp
83 channels · Mental health. Online therapy, and one of the longest-running YouTube sponsors. Still near the top of the list years later. See every creator BetterHelp sponsors.
Example: Theo Von, read starts at 59:06.
5. Incogni
75 channels · Privacy. A service that asks data brokers to delete your personal information. Common on maker, documentary and tech channels.
Example: Alec Steele, read starts at 10:02.
6. Factor
64 channels · Meal delivery. Ready-to-eat meal delivery. Often bought as an intro read, right at the start of the video.
Example: The Why Files, read starts at 0:01.
7. Raycon
63 channels · Audio. Wireless earbuds. It spreads its budget across many mid-size channels rather than a few huge ones.
Example: Kentucky Ballistics, read starts at 3:01.
8. AG1
55 channels · Supplements. A daily greens drink, popular with storytelling, health and podcast channels.
Example: MrBallen, read starts at 7:41.
9. Kalshi
54 channels · Prediction markets. A prediction market app. A newer heavy spender, concentrated on commentary and news channels.
Example: Blaire White, read starts at 7:08.
10. PCBWay
54 channels · Manufacturing. Circuit board and CNC manufacturing. A classic endemic sponsor for maker and engineering channels.
Example: Alec Steele, read starts at 12:01.
11. Helix Sleep
53 channels · Mattresses. Mattresses sold online. Mostly mid-roll reads on podcasts and commentary shows.
Example: Ben Shapiro, read starts at 23:00.
12. NordVPN
51 channels · VPN. The VPN most people associate with YouTube sponsorships. It runs a public creator program and sponsors channels in almost every niche. See every creator NordVPN sponsors.
Example: PewDiePie, read starts at 5:40.
13. SeatGeek
47 channels · Tickets. Event tickets. Strong on sports, commentary and news channels. See every creator SeatGeek sponsors.
Example: Philip DeFranco, read starts at 11:06.
14. Monarch
46 channels · Personal finance. A budgeting app, mostly on finance and explainer channels.
Example: How Money Works, read starts at 6:24.
15. Rocket Money
45 channels · Personal finance. An app that tracks subscriptions and spending. A staple on personal finance channels. See every creator Rocket Money sponsors.
Example: Graham Stephan, read starts at 1:14.
16. Saily
44 channels · Travel eSIM. An eSIM app for travel data. Newer to YouTube and growing fast on documentary and finance channels. See every creator Saily sponsors.
Example: Patrick Boyle, read starts at 4:44.
17. Squarespace
44 channels · Website builder. The website builder that defined YouTube sponsorships for years. Still common, though no longer at the top. See every creator Squarespace sponsors.
Example: Alec Steele, read starts at 2:42.
18. Whatnot
44 channels · Live shopping. A live shopping marketplace, especially for collectibles and trading cards. See every creator Whatnot sponsors.
Example: Sam and Colby, read starts at 21:25.
19. Aura
42 channels · Identity protection. Identity theft and online safety protection. A natural fit for scam-baiting and security channels.
Example: Scammer Payback, read starts at 7:03.
20. Gamer Supps
42 channels · Energy drinks. An energy drink brand built around gaming and anime audiences. See every creator Gamer Supps sponsors.
Example: Papa Meat, read starts at 5:09.
21. DeleteMe
41 channels · Privacy. Personal data removal, competing directly with Incogni for the same audiences.
Example: fern, read starts at 5:00.
22. Hims
41 channels · Telehealth. Telehealth for hair loss, sexual health and more. Heavy on comedy podcasts.
Example: The Tim Dillon Show, read starts at 40:53.
23. Surfshark
41 channels · VPN. NordVPN's closest rival on YouTube, with a strong presence on tech channels. See every creator Surfshark sponsors.
Example: Mrwhosetheboss, read starts at 16:46.
24. Shopify
40 channels · Ecommerce. The ecommerce platform. It sponsors creators across science, comedy and business, because almost any audience has would-be sellers.
Example: JLaservideo, read starts at 1:04.
25. Ground News
38 channels · News. A news app that shows how different outlets cover the same story. Popular with commentary and explainer channels. See every creator Ground News sponsors.
Example: I Ask AI, read starts at 4:09.
Different types of YouTube sponsorships
Most of the reads above are integrated ad reads: the creator pauses the video for 60 to 90 seconds to talk about the sponsor. Other formats include dedicated videos about a single product, product placements woven into the content, and long-term channel partnerships. For more formats and examples, see our YouTube sponsorship examples and podcast advertising examples.
How much do you earn when you get sponsored on YouTube?
It depends mostly on views per video, niche and audience country, more than subscriber count. As a rough guide, channels with 10,000 to 100,000 subscribers often earn $500 to $5,000 per integration, and creators with millions of subscribers can charge $20,000 or more. See how much YouTube sponsors pay for a full breakdown, or get an estimate with the YouTube Sponsorship Calculator.
What I learned from analyzing 5 million videos
I analyzed over 5 million videos to study which brands are mentioned most on YouTube, and made a video about what I learned.
Frequently asked questions
Who is the most common YouTube sponsor?
Between September 19 and October 18, 2026, PrizePicks sponsored the most English-language channels (119), followed by Zocdoc and Quince (102 each) and BetterHelp (83).
Which VPN sponsors the most YouTubers?
NordVPN (51 channels in our latest count), followed by Surfshark (41).
How do I get sponsored by these brands?
Start with brands that already sponsor channels like yours, since they have a budget and a reason to say yes. Our guide on how to get sponsored on YouTube covers the outreach step by step.
Alexandru Golovatenco
Hi, I'm Alex. I write articles about YouTube sponsorships for brands, content creators, and agencies. I also created sponsorship.so, which is a tool that helps you find the right fit for a YouTube sponsorship.
