What are the 21 most common YouTube Sponsors?

Knowing the most common YouTube sponsors can be useful whether you're a content creator looking to monetize your channel or a brand seeking to expand your marketing reach. For creators, this knowledge can help you identify potential partnership opportunities, tailor your content to attract sponsors, and negotiate better deals. For brands, it provides insights into industry trends, competitor strategies, and untapped markets within the YouTube space.

This article, which is a list of the 21 most common YouTube sponsors, offers an overall view of the types of companies and the niches that are leveraging the platform's influence. You can see which industries are heavily investing in YouTube marketing, the products and services that resonate with audiences, and the innovative ways brands are integrating their messages into content.

Whether you're a professional YouTuber with experience, an aspiring content creator, or a marketing professional, this list can help you know more about the biggest brands that are the most open to sponsoring YouTube videos. 

💡 Tip: I recommend downloading the SponsorBlock browser extension to see in green the sponsored segments in the following videos. You can get it for Chrome, Firefox, or Safari.

NordVPN, Surfshark, ExpressVPN... We've all heard about them. These are brands that are the first to pop up in our heads when we think of YouTube's sponsored content, to the point of annoyance. But it works. Without hesitation, when you're looking for a VPN service, you know where to go to. 

NordVPN also has a YouTube partner program page dedicated to applying for their sponsorship. 

Strickly Dumplings, the YouTuber in the following video got a paid promotion with Surfshark. The video does not necessarily align with the theme of VPNs, but to touch a large variety of audience, Surfshark gives sponsorship opportunities to a lot of different YouTube channels.

Squarespace is a website building and hosting company with aesthetic pre-built templates that users can modify to their interest. 

On their website, you can contact their team on their contact page. They also have an affiliate marketing page, not to be confused with sponsorships.

For example, this influencer on YouTube makes various video essay contents, and Squarespace sponsors many videos in different niches because their influencer marketing strategy is to reach as many people as they can. You can find Squarespace sponsorship deals with a lot of different creators. 

Instant Gaming is a website that sells video game related products (video games, PC, consoles..etc.) with the best deals on the market. 

The following YouTube channel, Nin10doland makes YouTube content around video games, and this type of content is what Instant Gaming is looking forward for brand deals, with the engaged audience who are the most likely to take interest in their product or service.

Manscaped is a company that sells male grooming products. 

In the following sponsored video, the YouTube creator makes a video about Airsoft guns, which attract more of a male audience than female. Manscaped, in this scenario aligns perfectly with the mostly male target audience that could benefit from their products.

BetterHelp is a mental health platform that provides online therapy as a service. 

In the case for this sponsor, popular podcast channels like Lex Fridman get sponsored on YouTube by BetterHelp, as well as other numerous brands that go all in on sponsorships. Brands like this are also looking for various clients from different demographics, so going on the biggest platforms are interesting for them.

HelloFresh is a company that sells daily meal-kit products. 

The following YouTube creator, Emmymade, has a collaboration with HelloFresh. She makes content around gastronomy, and in this video she tests out a dessert recipe. This type of sponsorship is great since the sponsorship platform, aka the channel is a good fit with the product or service the brand has to promote.

Elgato offers various audiovisual technology products for creators, mainly centered around gaming and streaming equipment.

You can lear more about their sponsorship process by clicking here.

G2A.com is a digital marketplace that operates in the resale of gaming offers and other digital items. 

SlapTrain, the YouTuber that is sponsored by G2A in the following video, is one of the YouTubers that is in the online gaming niche. Since G2A is in the same niche, their paid sponsorships will be towards influencers that create content around video games and entertainment.

Brilliant.org is an online course platform to build skills in subjects as math, science and engineering. 

The following video by DEBUNKED has been sponsored by Brilliant.org. The video explains the scientific reason behind the fastest way to fly around the world with an aircraft. These types of sponsorships are perfectly matched because the theme of the video is something that is very intriguing, but it's also something that you might find on the brand's platform. The subscribers of this channel will find the service as a complementary resource of the channel.

Raycon is an electronics brand that designs everyday tech.

Also another creator in the gaming niche, the YouTube creator Whang! promotes to his subscribers the Raycon earbuds. The audience in the gaming niche are more prone to take interest in high quality technologies, so it seems very coherent to choose YouTubers that are in this particular industry.

AG1 is a company that sells daily health suppliments. 

Andrew Hubertman is another very popular podcast channel. Podcast channels are great for sponsored content since it can touch a wide range of demographics. This is good when the brand's product or service is something that everyone can benefit from. In the following video, the main subject he is talking about is supplements for longevity by Dr. Peter Attia. the YouTube sponsorship fits in seamlessly in this case since it goes perfectly with the YouTube video's concept.

CarVertical is the largest online database used to view vehicle records.

In the following video by Archie Hamilton Racing, CarVertical's collaboration makes talking about the reality of owning an electric Mercedes more enriching. It extends the subscriber's interest to go thoroughly into properly researching for a vehicle.

Audible is an online audiobook and podcast service where users can purchase and stream audiobooks.

Hailey Elizabeth talks about conspiracy theories in the following video. This video is more than 30 minutes long, which some subscribers prefer listening to it like a podcast, or an audiobook. This kind of storytelling videos have the perfect target audience for Audible because these are people who are interested in listening to a story or a book.

Honey is a free browser extension owned by PayPal that automatically finds and applies the best coupon codes when shopping online. The extension works with thousands of retailers and can help users track price history and get the best deals.

ASMR Glow's collaboration with Honey shows how versatile the brand's sponsorship strategy is. By partnering with ASMR creators, Honey reaches audiences in unique and unexpected niches, demonstrating that saving money appeals to viewers regardless of their primary content interests. This type of sponsorship is particularly clever because ASMR viewers are known to be loyal and engaged with content, and the relaxing nature of ASMR videos creates a positive association with the brand.
Note: Honey also sponsored some personal finance channels since it's a marketed as a tool that helps people save money.

Artlist offers creative assets for content creators such as royalty-free music and sound effects.

In the video above, William H Baker makes a YouTube video where he recreates 2024 Best Picture Nominees on a Budget. He shows his audiovisual skills within his means and presents to his subscribers how he can be creative without breaking the bank. Since his audience also is interested in videography and film production, brand deals like Artlist can be very useful and time saving for them. 

Yesstyle is one of the most popular beauty and fashion e-commerce stores across the world. Their products lean more towards Asian products and styles, appealing to a big majority of Asian population as well as any individuals who love the style. 

In the video below, Cynthia Cho has gotten a collaboration with Yesstyle, making product review of the free products that the brand has sent her. Although she is a relatively small channel, it does not mean the chances of getting a sponsorship is low!

Yesstyle also has an affiliate partnership system that works with an affiliate link. Not to be confused with an actual sponsorships. 

Displate is a poster manufacturing company, featuring many characters and scenes from popular culture or art made by hired artists.

Displate also is willing to sponsor a diverse range of audience. In the following video, Crispy Concords' content does not have a big correlation to the brand's identity, but his big audience is what the sponsors are looking for.

Shopify is a multinational e-commerce company that offers online retailers a suite of services, including payments, marketing, shipping and customer engagement tools.

Skillshare is an online learning community that provides educational videos through a paid subscription. The courses primarily cover creative work, but also business and entrepreneurship.

The next video by The Take talks about the character Rory Gilmore in Gilmore Girls. It is a video essay about what she did right or wrong, what we should do in reflection of the choices this character has made. This type of video is adjacent to an online course, where at the end of the video, subscribers learn something out of it. Skillshare's educational approach is similar to the one in this video.

Eneba is a digital marketplace that sells video games, software, and gift cards at competitive prices.

Like G2A and Instant Gaming mentioned earlier in the list, Eneba frequently partners with gaming and tech-focused content creators. They typically sponsor YouTubers who create content around gaming reviews, gameplay, tech reviews, and entertainment, as their target audience aligns well with gamers and people interested in digital products.

Keeps offers hair loss medication products. 

Stanz, the creator of the following YouTube video is sponsored by Keeps. The video itself is an edited streaming session of him commenting on an episode of 'Unpaid Intern'. Since Stanz's humor appeals more to the male demographic than the female, Keep's hair loss products are coherent to the target audience.

There are various ways of making a sponsored video on YouTube, catering to different content creators and audience demographics. It will also depend on what type of product or service you will be promoting. 

Some popular types include product placements, where creators seamlessly integrate sponsored products into their videos. Then there are dedicated sponsored segments, where creators explicitly discuss or demonstrate a product or service.

Other sponsorship models include channel sponsorships, where a brand partners with a creator for an extended period, and merchandise collaborations, where creators and brands develop co-branded products. To explore more detailed examples and insights into YouTube sponsorships, check out this comprehensive guide.

The earnings potential from YouTube sponsorships can vary widely depending on factors such as a creator's audience size, engagement rates, niche, and the type of sponsorship deal. While some micro-influencers might earn a few hundred dollars per sponsored video, top-tier creators can command tens of thousands for a single integration. On average, creators with 10,000 to 100,000 subscribers might earn between $500 to $5,000 per sponsored video, while those with millions of subscribers can potentially earn upwards of $20,000 or more. However, these figures are just estimates, and actual earnings can differ significantly based on individual circumstances and negotiation skills. To get a more personalized estimate of your potential sponsorship earnings, you can use this handy YouTube Sponsorship Calculator.

I analyzed over 5 million videos to study which are the most mentioned brands on YouTube, and made a video about it.

(I skip directly to the part of the video where I talk about the most common sponsors)

If you are a YouTube creator or a potential sponsor, I hope that this article helped you find established brands or YouTube influencers to collaborate with.