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X (Twitter) Influencer Price Calculator

Estimate fair pricing for sponsored posts and threads on X.

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Estimated price range
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Add metrics above to generate a pricing range.

How we estimate pricing

  • Benchmarks average CPMs and engagement value for X (Twitter) creators.
  • Adjusts for deliverables, content format, and added usage rights.
  • Provides a range so you can negotiate based on campaign scope.

Tips for better pricing

  • Use a 30-day average for views and engagement to smooth spikes.
  • Charge more for faster turnarounds or premium placements.
  • Consider bundling multiple deliverables for higher total value.

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X (Twitter) influencer pricing breakdown

This X influencer price calculator estimates sponsorship pricing using impressions, engagement rate, and deliverables. It combines a CPM benchmark with engagement value to provide a realistic X (Twitter) sponsorship rate range.

Use it for single posts, threads, Spaces mentions, or reply placements. Threads and Spaces typically cost more because they deliver longer attention and higher impact, which is reflected in the pricing multipliers.

For more accurate X influencer pricing, use a recent impressions average and add usage rights or exclusivity if the brand needs paid amplification or category protection.

Frequently Asked Questions

How much do X (Twitter) influencers charge per post?

X influencer rates vary based on impressions and engagement. Accounts with 10K-50K followers typically charge $50-$300 per post, those with 50K-250K followers charge $300-$1,500, and accounts with 250K-1M+ followers can charge $1,500-$15,000+ per post. Impressions and engagement quality matter more than raw follower count.

Should I charge more for Twitter threads?

Yes, threads typically command 30-50% higher rates than single posts. They require more effort to write, keep readers engaged longer, and provide multiple opportunities for the brand message. A well-crafted thread also has higher shareability and can generate engagement for days after posting.

What are X Spaces and how should I price them?

X Spaces are live audio conversations on Twitter. Pricing depends on your role: hosting a Space costs more than being a guest speaker. Rates typically range from $500-$5,000+ depending on audience size, topic relevance, and duration. Spaces provide intimate engagement and are often recorded for later listening.

How do impressions differ from reach on X?

Impressions count total views (including the same person seeing your post multiple times), while reach counts unique viewers. For sponsorship pricing, impressions are the standard metric as they reflect total exposure. Check your X Analytics for average impressions across your last 20-30 posts.

What's a good engagement rate on X (Twitter)?

A good engagement rate on X is 1-3%, with highly engaged niche accounts seeing 3-5%+. Calculate by dividing total engagements (likes + retweets + replies + clicks) by impressions × 100. Quote tweets and meaningful replies signal higher-quality engagement than likes alone.