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Twitch Streamer Sponsorship Price Calculator

Forecast pricing for Twitch sponsorship placements and integrations.

Estimated price range
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Midpoint estimate: —

Add metrics above to generate a pricing range.

How we estimate pricing

  • Benchmarks average CPMs and engagement value for Twitch creators.
  • Adjusts for deliverables, content format, and added usage rights.
  • Provides a range so you can negotiate based on campaign scope.

Tips for better pricing

  • Use a 30-day average for views and engagement to smooth spikes.
  • Charge more for faster turnarounds or premium placements.
  • Consider bundling multiple deliverables for higher total value.

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How Twitch sponsorship rates are calculated

This Twitch sponsorship price calculator converts average concurrent viewers and engagement into a sponsorship range. It uses a Twitch CPM benchmark and scales pricing based on format, deliverables, and audience activity.

Choose the placement type to reflect the deliverable: shoutouts, sponsored segments, overlays, or chat commands. Longer integrations and premium placements typically push Twitch streamer rates higher.

To match real sponsorship terms, add usage rights or exclusivity when the brand needs extra exposure or category protection. That gives a clearer Twitch sponsorship pricing expectation for negotiations.

Frequently Asked Questions

How much do Twitch streamers charge for sponsorships?

Twitch streamer rates are primarily based on average concurrent viewers (CCV). Streamers with 50-500 CCV typically charge $50-$300 per hour, those with 500-2,000 CCV charge $300-$1,500, and streamers with 2,000-10,000+ CCV can charge $1,500-$10,000+ per hour. Dedicated sponsored segments command higher rates than simple shoutouts.

What's the difference between CCV and followers on Twitch?

CCV (Concurrent Viewers) is the average number of people watching at any given moment during a stream, while followers is the total number of accounts following the channel. CCV is far more important for sponsorships because it represents actual live viewership and engagement. A channel with 100K followers might only have 500 CCV.

How long should a sponsored segment be on Twitch?

Sponsored segments typically range from 2-15 minutes depending on the product complexity and rate. A quick product mention might be 2-3 minutes, a product demo 5-10 minutes, and an in-depth gameplay integration 15-30 minutes. Longer segments require more preparation and command higher rates.

Should I charge extra for VOD (video-on-demand) usage?

Yes. If the brand wants the sponsored segment to remain in your VOD archive or be clipped for their marketing, add 25-50% to your rate. VODs extend the content's lifespan beyond the live stream and reach viewers who missed the live broadcast, providing additional value.

What are overlay placements and chat commands worth?

Logo overlays displayed throughout a stream typically cost 20-40% of an hourly rate, as they provide continuous visibility without active promotion. Chat commands that display sponsor information when triggered are worth 15-25% of an hourly rate. Both are often bundled with speaking mentions for package deals.