Top 50 YouTubers Mentioning Toys Brands

See which YouTube creators work with Toys brands. Discover the most sponsored YouTubers by Toys companies and who pays them for sponsorships.

Toys niche overview

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#1
EN-US
Tic Tac Toy Family

Tic Tac Toy Family

@tictactoyfamily

2.37M subs 4 brands

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#2
EN
NerdECrafter

NerdECrafter

@nerdecrafter

1.88M subs 3 brands

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#3
EN-US
Adam Savage’s Tested

Adam Savage’s Tested

@tested

7.04M subs 3 brands

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#4
EN
Secret Galaxy

Secret Galaxy

@secretgalaxytv

450K subs 3 brands

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#5
EN
Linus Tech Tips

Linus Tech Tips

@linustechtips

16.8M subs 3 brands

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#6
EN
J House Vlogs

J House Vlogs

@jhousevlogs

3.48M subs 3 brands

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#7
EN-US
rctestflight

rctestflight

@rctestflight

846K subs 3 brands

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#8
EN
Ninja Kidz TV

Ninja Kidz TV

@ninjakidz

24M subs 3 brands

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#9
EN
The Fishfam

The Fishfam

@fishfam

4.77M subs 3 brands

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#10
EN
Payton Delu

Payton Delu

@paytondelu

6.01M subs 3 brands

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#11
EN
Beyond the Brick

Beyond the Brick

@beyondthebrick

1.53M subs 2 brands

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#12
EN
MandRproductions

MandRproductions

@mandrproductions

690K subs 2 brands

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#13
EN-US
JobbytheHong

JobbytheHong

@jobbythehong

612K subs 2 brands

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#14
Fariz

Fariz

@fariztgk

3.31K subs 2 brands

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#15
EN
Retro Recipes x Commodore

Retro Recipes x Commodore

@retrorecipes

294K subs 2 brands

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#16
EN-GB
Tom Stanton

Tom Stanton

@tomstantonengineering

1.48M subs 2 brands

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#17
EN-US
RJMBricks

RJMBricks

@rjmbricks

554K subs 2 brands

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#18
EN
Today I Found Out

Today I Found Out

@todayifoundout

3.26M subs 2 brands

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#19
EN
FliteTest

FliteTest

@flitetest

2.15M subs 2 brands

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#20
EN
CNC Kitchen

CNC Kitchen

@cnckitchen

678K subs 2 brands

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#21
EN
Vsauce3

Vsauce3

@vsauce3

3.98M subs 2 brands

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#22
EN-US
Integza

Integza

@integza

1.72M subs 2 brands

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#23
EN
Jay C

Jay C

@jayctni

65.4K subs 2 brands

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#24
EN-US
Vlad and Niki

Vlad and Niki

@vladandniki

149M subs 2 brands

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#25
EN
Preston

Preston

@prestonyt

31.8M subs 2 brands

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#26
EN-US
AsapSCIENCE

AsapSCIENCE

@asapscience

10.8M subs 2 brands

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#27
DE
Rocket Beans TV

Rocket Beans TV

@rocketbeanstv

626K subs 2 brands

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#28
FR-FR
Rendez-vous ASMR

Rendez-vous ASMR

@rdvasmr

518K subs 2 brands

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#29
EN-US
Vania Mania Kids

Vania Mania Kids

@vaniamaniakids

31.7M subs 2 brands

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#30
EN
SciShow

SciShow

@scishow

8.27M subs 2 brands

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#31
EN-GB
Zoe Sugg

Zoe Sugg

@zoesugg

5M subs 2 brands

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#32
EN-GB
Adam B

Adam B

@adambyt

4.69M subs 2 brands

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#33
EN-GB
James Bruton

James Bruton

@jamesbruton

1.38M subs 2 brands

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#34
FR
Alteanne ASMR

Alteanne ASMR

@alteanne

615K subs 2 brands

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#35
EN-US
Sirdork

Sirdork

@sirdork730

355K subs 2 brands

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#36
EN-US
ItsFunneh

ItsFunneh

@itsfunneh

11.9M subs 2 brands

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#37
EN
Papa Jake

Papa Jake

@papajake

7.94M subs 2 brands

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#38
EN-US
Gibi ASMR

Gibi ASMR

@gibiasmr

5.19M subs 2 brands

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#39
EN
Jared Owen

Jared Owen

@jaredowen

4.19M subs 2 brands

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#40
PL
Martin Stankiewicz

Martin Stankiewicz

@martinstankievitz

1.21M subs 2 brands

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#41
EN-US
The Deal Finder

The Deal Finder

@therealdealfinder

57.8K subs 2 brands

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#42
Rhia Official

Rhia Official

@rhia.official

15.2M subs 2 brands

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#43
EN
What's Inside?

What's Inside?

@whatsinside

6.94M subs 2 brands

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#44
EN-US
Aquarium Info

Aquarium Info

@aquariuminfo

6.03M subs 2 brands

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#45
EN
Daniel Krafft

Daniel Krafft

@danielkrafft

2.36M subs 2 brands

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#46
EN
Brick Science

Brick Science

@brick_science

2.18M subs 2 brands

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#47
FR
Charles & Mélanie

Charles & Mélanie

@charlesmelanie

1.75M subs 2 brands

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#48
EN
Answer in Progress

Answer in Progress

@answerinprogress

1.67M subs 2 brands

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#49
EN
TheSmokingTire

TheSmokingTire

@thesmokingtire

1.1M subs 2 brands

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#50
PL
Kuba Klawiter

Kuba Klawiter

@kubaklawiter

1.02M subs 2 brands

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About the Toys niche

Toys on YouTube spans an enormous range of passions, from LEGO construction and collectible figures to puzzles, craft kits, and specialty hobby items. Channels in this space attract viewers who treat toys not just as playthings but as art, nostalgia, and serious collecting pursuits. The culture is warm and enthusiastic, driven by unboxings, builds, reviews, and the shared excitement of discovering something new.

Creators here tend to build unusually close communities because the subject matter carries genuine emotional weight for audiences of all ages. Formats like hauls, speed builds, and collection tours perform consistently well because they let viewers experience products vicariously, fueling both aspiration and purchase intent. That intimacy between creator and audience translates into high trust and long-term viewer loyalty.

For brands, this niche offers direct access to consumers who are actively seeking product recommendations and are already in a buying mindset, making sponsorships feel like natural extensions of the content rather than interruptions.

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