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Top 50 YouTubers Mentioning Startup Brands
See which YouTube creators work with Startup brands. Discover the most sponsored YouTubers by Startup companies and who pays them for sponsorships.
Startup niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Startup space
In the Startup space, we track 10,036 YouTube channels, 250 sponsors, and have detected 94,140 mentions.
Top 50 YouTubers Mentioning Startup Brands ranking table
A machine-readable summary of the visible creator ranking.
| Rank | Creator | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Lenny's Podcast | 21 | 247 | 570,000 |
| 2 | Linus Tech Tips | 15 | 59 | 16,800,000 |
| 3 | This Week in Startups | 14 | 126 | 349,000 |
| 4 | Theo - t3․gg | 12 | 139 | 520,000 |
| 5 | The Iced Coffee Hour | 11 | 128 | 1,530,000 |
| 6 | Sourcery with Molly O'Shea | 11 | 114 | 6,810 |
| 7 | Matt Wolfe | 11 | 85 | 922,000 |
| 8 | Ishan Sharma | 10 | 62 | 1,990,000 |
| 9 | FinnovationZ by Prasad | 8 | 226 | 2,640,000 |
| 10 | Lex Fridman | 8 | 87 | 4,970,000 |
| 11 | New Rockstars | 8 | 61 | 4,330,000 |
| 12 | The AI Advantage | 8 | 28 | 390,000 |
| 13 | Fireship | 8 | 18 | 4,160,000 |
| 14 | MacStories | 8 | 14 | 1,990 |
| 15 | Satish K Videos | 7 | 456 | 1,970,000 |
| 16 | Think School | 7 | 372 | 4,730,000 |
| 17 | The Linux Experiment | 7 | 173 | 406,000 |
| 18 | Caleb Hammer | 7 | 137 | 2,490,000 |
| 19 | Internet Today | 7 | 71 | 319,000 |
| 20 | Tech With Tim | 7 | 52 | 1,980,000 |
| 21 | Kranthi Vlogger | 7 | 36 | 1,340,000 |
| 22 | ShortCircuit | 7 | 11 | 2,490,000 |
| 23 | My First Million | 7 | 10 | 804,000 |
| 24 | TechSource | 6 | 288 | 3,990,000 |
| 25 | Charlie Chang | 6 | 255 | 1,360,000 |
| 26 | Michael Tunnell | 6 | 110 | 104,000 |
| 27 | Real Civil Engineer | 6 | 29 | 2,720,000 |
| 28 | How I AI | 6 | 26 | 32,700 |
| 29 | Cole Medin | 6 | 20 | 166,000 |
| 30 | Engineering with Utsav | 6 | 16 | 260,000 |
| 31 | Kevin Stratvert | 6 | 10 | 3,900,000 |
| 32 | Aurelius Tjin | 6 | 7 | 539,000 |
| 33 | Moore's Law Is Dead | 6 | 7 | 216,000 |
| 34 | Lex Clips | 5 | 384 | 1,540,000 |
| 35 | Andrei Jikh | 5 | 297 | 3,100,000 |
| 36 | ThePrimeTime | 5 | 251 | 1,000,000 |
| 37 | Pushkar Raj Thakur: Stock Market Educator 📈 | 5 | 191 | 14,400,000 |
| 38 | Doc Williams | 5 | 183 | 46,100 |
| 39 | Lawrence Systems | 5 | 101 | 380,000 |
| 40 | Ben Shapiro | 5 | 97 | 7,100,000 |
| 41 | Destination Linux | 5 | 78 | 34,200 |
| 42 | Diolinux | 5 | 58 | 770,000 |
| 43 | Philip DeFranco | 5 | 39 | 6,610,000 |
| 44 | UFD Tech | 5 | 34 | 1,380,000 |
| 45 | UpFlip | 5 | 33 | 1,510,000 |
| 46 | Namanh Kapur | 5 | 28 | 246,000 |
| 47 | WorldofAI | 5 | 25 | 165,000 |
| 48 | Stock 4 Retail : Stock Market Education by Umesh | 5 | 24 | 809,000 |
| 49 | Gabe Bult | 5 | 23 | 734,000 |
| 50 | The Financial Diet | 5 | 22 | 1,280,000 |
About the Startup niche
The startup niche on YouTube revolves around entrepreneurship, venture capital, product launches, and the culture of building companies from the ground up. Viewers come here for founder stories, breakdowns of business models, coverage of emerging tech, and honest takes on what it actually takes to scale an idea into a sustainable company. The content ranges from commentary on high-profile funding rounds to practical guides on tools and workflows that early-stage builders rely on daily.
Creators in this space tend to build unusually loyal audiences because their viewers are actively trying to solve real problems, not just consuming entertainment. Long-form analysis, case studies, and interview formats perform well because the audience rewards depth and credibility over spectacle. Many creators position themselves as practitioners or insiders, which fosters a sense of community between those who are building and those who aspire to.
For brands, this niche offers direct access to a highly motivated audience with strong purchase intent around software, financial tools, and professional services, making sponsors like Webull or SafetyWing a natural fit. Advertisers invest here because the viewers are decision-makers who are actively researching and spending on products that help them grow.
How this ranking is calculated
Sponsorship.so detects when creators mention startup brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each creator mentions that match the startup niche.
Frequently asked questions
Who are the top startup YouTube creators?
The top startup YouTube creators on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes creators such as Lenny's Podcast, Linus Tech Tips, and This Week in Startups.
How does Sponsorship.so rank startup creators?
Sponsorship.so ranks startup creators by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this startup creator page show?
This page shows YouTube creators connected to startup sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this startup creator data updated?
The latest data update shown for this creator ranking is May 9, 2026. Sponsorship.so refreshes creator and sponsorship intelligence as new YouTube activity is detected.
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