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Top 50 YouTubers Mentioning Makeup Brands
See which YouTube creators work with Makeup brands. Discover the most sponsored YouTubers by Makeup companies and who pays them for sponsorships.
Makeup niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Makeup space
In the Makeup space, we track 518 YouTube channels, 16 sponsors, and have detected 5,180 mentions.
Top 50 YouTubers Mentioning Makeup Brands ranking table
A machine-readable summary of the visible creator ranking.
| Rank | Creator | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Manny Mua | 7 | 141 | 4,830,000 |
| 2 | Theresa is Dead | 6 | 194 | 68,500 |
| 3 | Angelica Nyqvist | 6 | 188 | 137,000 |
| 4 | Jen Luv | 6 | 85 | 376,000 |
| 5 | Christen Dominique | 6 | 36 | 5,060,000 |
| 6 | Shaaanxo | 5 | 443 | 2,940,000 |
| 7 | BEAUTY NEWS | 5 | 52 | 486,000 |
| 8 | KathleenLights | 4 | 335 | 4,100,000 |
| 9 | HotandFlashy | 4 | 184 | 1,220,000 |
| 10 | Smitha Deepak | 4 | 150 | 3,720,000 |
| 11 | Kennie J.D. | 4 | 97 | 757,000 |
| 12 | Bailey Sarian | 4 | 90 | 7,760,000 |
| 13 | RawBeautyKristi | 4 | 84 | 1,070,000 |
| 14 | Angela Bright | 4 | 72 | 758,000 |
| 15 | RachhLoves | 4 | 68 | 1,450,000 |
| 16 | Morgan Turner | 4 | 43 | 356,000 |
| 17 | SMLx0 | 4 | 35 | 1,090,000 |
| 18 | sophdoeslife | 4 | 29 | 1,410,000 |
| 19 | Laura Lee | 4 | 28 | 4,610,000 |
| 20 | STEPHANIE TOMS | 4 | 10 | 502,000 |
| 21 | Hannah Louise Poston | 4 | 8 | 193,000 |
| 22 | Maddie ASMR | 4 | 7 | 343,000 |
| 23 | Danielle Kirsty | 3 | 292 | 1,180,000 |
| 24 | Sarah Rose | 3 | 141 | 29,400 |
| 25 | Robert Welsh | 3 | 67 | 1,090,000 |
| 26 | Tati | 3 | 39 | 7,910,000 |
| 27 | Jessica Braun | 3 | 27 | 661,000 |
| 28 | Haley Kim | 3 | 26 | 1,330,000 |
| 29 | MarionCameleon | 3 | 25 | 827,000 |
| 30 | Taylor Wynn | 3 | 20 | 870,000 |
| 31 | BRATTERSTEIN | 3 | 20 | 65,000 |
| 32 | Jaime French | 3 | 16 | 953,000 |
| 33 | Leah Janae | 3 | 16 | 154,000 |
| 34 | Jackie Aina | 3 | 15 | 3,450,000 |
| 35 | dope2111 | 3 | 14 | 5,610,000 |
| 36 | Kelly Gooch | 3 | 14 | 178,000 |
| 37 | Jaclyn Hill | 3 | 11 | 5,430,000 |
| 38 | Jackie Wyers | 3 | 10 | 965,000 |
| 39 | Rich Lux | 3 | 10 | 494,000 |
| 40 | raquel | 3 | 10 | 120,000 |
| 41 | NikkieTutorials | 3 | 9 | 14,900,000 |
| 42 | Alexandra Anele | 3 | 9 | 1,410,000 |
| 43 | Vogue | 3 | 8 | 15,900,000 |
| 44 | As/Is | 3 | 8 | 10,100,000 |
| 45 | Miss McBlush | 3 | 7 | 1,620,000 |
| 46 | Hailey Sani | 3 | 7 | 1,310,000 |
| 47 | Ale Jay | 3 | 7 | 615,000 |
| 48 | Dominique Sachse | 3 | 6 | 1,900,000 |
| 49 | Carli Bybel | 3 | 5 | 6,060,000 |
| 50 | Makeup By Nikki La Rose | 3 | 4 | 465,000 |
About the Makeup niche
Makeup on YouTube spans everything from drugstore hauls and foundation reviews to bold editorial looks and skincare-infused cosmetics, with brands like ColourPop and Rare Beauty representing the wide range from budget-friendly drops to celebrity-backed lines. The culture feels deeply personal and community-driven, with viewers drawn in by honest product testing, transformative tutorials, and the shared language of shade ranges, formulas, and finish preferences.
Creators in this space build unusually strong trust with their audiences because recommendations feel earned through visible, real-time results on camera. Formats like get-ready-with-me videos, full-face challenges, and brutally honest first impressions perform consistently well, and audiences return not just for the content but for the creator's specific aesthetic sensibility and judgment.
For brands, this niche offers a direct line to high-intent shoppers who are actively researching purchases before spending, making it one of the most conversion-friendly categories in beauty marketing and a natural home for both established cosmetics labels and indie launches.
How this ranking is calculated
Sponsorship.so detects when creators mention makeup brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each creator mentions that match the makeup niche.
Frequently asked questions
Who are the top makeup YouTube creators?
The top makeup YouTube creators on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes creators such as Manny Mua, Theresa is Dead, and Angelica Nyqvist.
How does Sponsorship.so rank makeup creators?
Sponsorship.so ranks makeup creators by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this makeup creator page show?
This page shows YouTube creators connected to makeup sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this makeup creator data updated?
The latest data update shown for this creator ranking is May 7, 2026. Sponsorship.so refreshes creator and sponsorship intelligence as new YouTube activity is detected.
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