Top 50 YouTubers Mentioning Makeup Brands

See which YouTube creators work with Makeup brands. Discover the most sponsored YouTubers by Makeup companies and who pays them for sponsorships.

Makeup niche overview

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Manny Mua

@mannymua733

4.83M subs 7 brands

Theresa is Dead

@theresaisdead

68.5K subs 6 brands

Angelica Nyqvist

@angelicanyqvist

137K subs 6 brands

Jen Luv

@jenluv

376K subs 6 brands

Christen Dominique

@christendominique

5.06M subs 6 brands

Shaaanxo

@shaaanxo

2.94M subs 5 brands

BEAUTY NEWS

@beautynews

486K subs 5 brands

KathleenLights

@kathleenlights

4.1M subs 4 brands

HotandFlashy

@angiehotandflashy

1.22M subs 4 brands

#10

Smitha Deepak

@smithadepak

3.72M subs 4 brands

#11

Kennie J.D.

@kenniejd

757K subs 4 brands

#12

Bailey Sarian

@baileysarian

7.76M subs 4 brands

#13

RawBeautyKristi

@rawbeautykristi

1.07M subs 4 brands

#14

Angela Bright

@angelaabright

758K subs 4 brands

#15

RachhLoves

@rachhloves

1.45M subs 4 brands

#16

Morgan Turner

@morganturnermakeup

356K subs 4 brands

#17

SMLx0

@smlx0

1.09M subs 4 brands

#18

sophdoeslife

@sophdoeslife

1.41M subs 4 brands

#19

Laura Lee

@laura88lee

4.61M subs 4 brands

#20

STEPHANIE TOMS

@stephanietoms

502K subs 4 brands

#21

Hannah Louise Poston

@hannahlouiseposton

193K subs 4 brands

#22

Maddie ASMR

@maddiemakeupasmr

343K subs 4 brands

#23

Danielle Kirsty

@daniellekirsty

1.18M subs 3 brands

#24

Sarah Rose

@sarahrosebeauty

29.4K subs 3 brands

#25

Robert Welsh

@robertwelsh

1.09M subs 3 brands

#26

Tati

@tati

7.91M subs 3 brands

#27

Jessica Braun

@itsjessicabraun

661K subs 3 brands

#28

Haley Kim

@haleykimaking

1.33M subs 3 brands

#29

MarionCameleon

@marioncameleon

827K subs 3 brands

#30

Taylor Wynn

@taylorwynn

870K subs 3 brands

#31

BRATTERSTEIN

@bratterstein

65K subs 3 brands

#32

Jaime French

@jaimefrenchofficial

953K subs 3 brands

#33

Leah Janae

@leahjanae

154K subs 3 brands

#34

Jackie Aina

@jackieaina

3.45M subs 3 brands

#35

dope2111

@dope2111

5.61M subs 3 brands

#36

Kelly Gooch

@kellygooch

178K subs 3 brands

#37

Jaclyn Hill

@jaclynhill1

5.43M subs 3 brands

#38

Jackie Wyers

@jackiewyers

965K subs 3 brands

#39

Rich Lux

@richlux713

494K subs 3 brands

#40

raquel

@reitxmakeup

120K subs 3 brands

#41

NikkieTutorials

@nikkietutorials

14.9M subs 3 brands

#42

Alexandra Anele

@alexandraanele

1.41M subs 3 brands

#43

Vogue

@vogue

15.9M subs 3 brands

#44

As/Is

@asis

10.1M subs 3 brands

#45

Miss McBlush

@missmcblush

1.62M subs 3 brands

#46

Hailey Sani

@haileysani

1.31M subs 3 brands

#47

Ale Jay

@alejay

615K subs 3 brands

#48

Dominique Sachse

@dominiquesachsetv

1.9M subs 3 brands

#49

Carli Bybel

@carlibel55

6.06M subs 3 brands

#50

Makeup By Nikki La Rose

@makeupbynikkilarose

465K subs 3 brands

About the Makeup niche

Makeup on YouTube spans everything from drugstore hauls and foundation reviews to bold editorial looks and skincare-infused cosmetics, with brands like ColourPop and Rare Beauty representing the wide range from budget-friendly drops to celebrity-backed lines. The culture feels deeply personal and community-driven, with viewers drawn in by honest product testing, transformative tutorials, and the shared language of shade ranges, formulas, and finish preferences.

Creators in this space build unusually strong trust with their audiences because recommendations feel earned through visible, real-time results on camera. Formats like get-ready-with-me videos, full-face challenges, and brutally honest first impressions perform consistently well, and audiences return not just for the content but for the creator's specific aesthetic sensibility and judgment.

For brands, this niche offers a direct line to high-intent shoppers who are actively researching purchases before spending, making it one of the most conversion-friendly categories in beauty marketing and a natural home for both established cosmetics labels and indie launches.

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