- Home
- Top Creators
- Games
Top 50 YouTubers Mentioning Games Brands
See which YouTube creators work with Games brands. Discover the most sponsored YouTubers by Games companies and who pays them for sponsorships.
Games niche overview
Loading overview metrics...
About the Games niche
The Games niche on YouTube spans an enormous range of content, from indie titles on itch.io to sprawling strategy releases from publishers like Paradox Interactive, covering gameplay, reviews, lore deep dives, and live-session recordings. Viewers here are deeply invested in specific genres, franchises, and communities, and they come to YouTube not just to be entertained but to learn, discover new titles, and stay current with a fast-moving industry.
Creators in this space tend to build unusually loyal audiences because gaming content thrives on recurring formats like series playthroughs, tier lists, and patch-reaction videos that keep viewers returning on a consistent schedule. That habitual viewing pattern, combined with the shared passion between creator and audience, produces strong trust and genuine influence over purchasing decisions.
For brands, this niche offers a direct line to consumers who are already in an active buying mindset, evaluating games, hardware, and related software on a regular basis, making sponsorship placements feel contextually relevant rather than intrusive.
Land Better Brand Deals
Get instant access to 4.78K brands and 254K channels to find better partnerships faster.
- See which creators mention each brand
- Set alerts for new sponsorship opportunities
- Manage outreach campaigns in one place