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Top 50 YouTubers Mentioning Cosmetics Brands
See which YouTube creators work with Cosmetics brands. Discover the most sponsored YouTubers by Cosmetics companies and who pays them for sponsorships.
Cosmetics niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Cosmetics space
In the Cosmetics space, we track 2,202 YouTube channels, 44 sponsors, and have detected 13,737 mentions.
Top 50 YouTubers Mentioning Cosmetics Brands ranking table
A machine-readable summary of the visible creator ranking.
| Rank | Creator | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Shaaanxo | 10 | 1,157 | 2,940,000 |
| 2 | KathleenLights | 10 | 536 | 4,100,000 |
| 3 | Manny Mua | 10 | 327 | 4,830,000 |
| 4 | Jen Luv | 10 | 84 | 376,000 |
| 5 | Angelica Nyqvist | 9 | 190 | 137,000 |
| 6 | STEPHANIE TOMS | 9 | 19 | 502,000 |
| 7 | Theresa is Dead | 8 | 176 | 68,500 |
| 8 | Tati | 8 | 146 | 7,910,000 |
| 9 | ratolina | 8 | 136 | 1,420,000 |
| 10 | Haley Kim | 8 | 13 | 1,330,000 |
| 11 | Smitha Deepak | 7 | 361 | 3,720,000 |
| 12 | RachhLoves | 7 | 80 | 1,450,000 |
| 13 | BEAUTY NEWS | 7 | 69 | 486,000 |
| 14 | Michelle Phan | 7 | 51 | 8,520,000 |
| 15 | Morgan Turner | 7 | 45 | 356,000 |
| 16 | dope2111 | 7 | 32 | 5,610,000 |
| 17 | MarionCameleon | 7 | 27 | 827,000 |
| 18 | Christen Dominique | 7 | 23 | 5,060,000 |
| 19 | Laura Lee | 7 | 18 | 4,610,000 |
| 20 | Jackie Aina | 7 | 16 | 3,450,000 |
| 21 | Maddie ASMR | 7 | 10 | 343,000 |
| 22 | Sarah Rose | 6 | 150 | 29,400 |
| 23 | Bailey Sarian | 6 | 76 | 7,760,000 |
| 24 | Kennie J.D. | 6 | 67 | 757,000 |
| 25 | SMLx0 | 6 | 37 | 1,090,000 |
| 26 | Kelly Gooch | 6 | 21 | 178,000 |
| 27 | Angela Bright | 6 | 16 | 758,000 |
| 28 | Shruti Arjun Anand | 6 | 15 | 10,200,000 |
| 29 | Sananas | 6 | 13 | 3,020,000 |
| 30 | NikkieTutorials | 6 | 12 | 14,900,000 |
| 31 | Denitslava Makeup | 5 | 191 | 8,130,000 |
| 32 | HotandFlashy | 5 | 97 | 1,220,000 |
| 33 | Robert Welsh | 5 | 69 | 1,090,000 |
| 34 | Andréa Matillano | 5 | 52 | 357,000 |
| 35 | Red Lipstick Monster | 5 | 24 | 1,540,000 |
| 36 | sophdoeslife | 5 | 21 | 1,410,000 |
| 37 | LufyMakes YouUp | 5 | 16 | 1,410,000 |
| 38 | Patricia Bright | 5 | 13 | 2,710,000 |
| 39 | Rich Lux | 5 | 12 | 494,000 |
| 40 | Carli Bybel | 5 | 10 | 6,060,000 |
| 41 | Alexandra Anele | 5 | 9 | 1,410,000 |
| 42 | Danielle Kirsty | 4 | 212 | 1,180,000 |
| 43 | Horia | 4 | 190 | 2,440,000 |
| 44 | RawBeautyKristi | 4 | 160 | 1,070,000 |
| 45 | Super Style Tips | 4 | 49 | 3,890,000 |
| 46 | Thomas Halbert | 4 | 49 | 388,000 |
| 47 | Jessica Braun | 4 | 26 | 661,000 |
| 48 | Marina Luxious | 4 | 26 | 360,000 |
| 49 | Lauren Mae Beauty | 4 | 21 | 152,000 |
| 50 | Leah Janae | 4 | 19 | 154,000 |
About the Cosmetics niche
Cosmetics on YouTube spans everything from drugstore hauls and full-glam tutorials to skincare routines, product comparisons, and honest first-impression reviews. Brands like ColourPop and KIKO appear regularly because creators and their audiences are genuinely curious about accessible, trend-forward color products that deliver visible results. The culture prizes authenticity, experimentation, and a shared love of transformation that keeps viewers coming back regardless of skill level.
Creators in this space tend to build unusually close relationships with their audiences through real-time application, candid feedback, and consistent personality-driven content. Tutorial formats and "wear-test" videos perform well because they let viewers experience a product vicariously before committing to a purchase, which encourages trust and repeat viewership. That intimacy is a core reason many beauty channels sustain loyal, long-term communities.
For brands, cosmetics content represents some of the highest purchase intent on the platform, as viewers arrive actively researching what to buy next. The niche attracts advertisers across price points, from indie labels to established lines, because the audience is demonstrably ready to shop.
How this ranking is calculated
Sponsorship.so detects when creators mention cosmetics brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each creator mentions that match the cosmetics niche.
Frequently asked questions
Who are the top cosmetics YouTube creators?
The top cosmetics YouTube creators on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes creators such as Shaaanxo, KathleenLights, and Manny Mua.
How does Sponsorship.so rank cosmetics creators?
Sponsorship.so ranks cosmetics creators by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this cosmetics creator page show?
This page shows YouTube creators connected to cosmetics sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this cosmetics creator data updated?
The latest data update shown for this creator ranking is May 9, 2026. Sponsorship.so refreshes creator and sponsorship intelligence as new YouTube activity is detected.
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