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Top 50 YouTubers Mentioning Cosmetics Brands

See which YouTube creators work with Cosmetics brands. Discover the most sponsored YouTubers by Cosmetics companies and who pays them for sponsorships.

Cosmetics niche overview

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Shaaanxo

@shaaanxo

2.94M subs 10 brands

KathleenLights

@kathleenlights

4.1M subs 10 brands

Manny Mua

@mannymua733

4.83M subs 10 brands

Jen Luv

@jenluv

376K subs 10 brands

Angelica Nyqvist

@angelicanyqvist

137K subs 9 brands

STEPHANIE TOMS

@stephanietoms

502K subs 9 brands

Theresa is Dead

@theresaisdead

68.5K subs 8 brands

Tati

@tati

7.91M subs 8 brands

ratolina

@ratolina

1.42M subs 8 brands

#10

Haley Kim

@haleykimaking

1.33M subs 8 brands

#11

Smitha Deepak

@smithadepak

3.72M subs 7 brands

#12

RachhLoves

@rachhloves

1.45M subs 7 brands

#13

BEAUTY NEWS

@beautynews

486K subs 7 brands

#14

Michelle Phan

@michellephan

8.56M subs 7 brands

#15

Morgan Turner

@morganturnermakeup

356K subs 7 brands

#16

dope2111

@dope2111

5.61M subs 7 brands

#17

MarionCameleon

@marioncameleon

827K subs 7 brands

#18

Christen Dominique

@christendominique

5.06M subs 7 brands

#19

Laura Lee

@laura88lee

4.61M subs 7 brands

#20

Jackie Aina

@jackieaina

3.45M subs 7 brands

#21

Maddie ASMR

@maddiemakeupasmr

343K subs 7 brands

#22

Sarah Rose

@sarahrosebeauty

29.4K subs 6 brands

#23

Bailey Sarian

@baileysarian

7.76M subs 6 brands

#24

Kennie J.D.

@kenniejd

757K subs 6 brands

#25

SMLx0

@smlx0

1.09M subs 6 brands

#26

Kelly Gooch

@kellygooch

178K subs 6 brands

#27

Angela Bright

@angelaabright

758K subs 6 brands

#28

Shruti Arjun Anand

@shrutiarjunanand

10.2M subs 6 brands

#29

Sananas

@sananas

3.02M subs 6 brands

#30

NikkieTutorials

@nikkietutorials

14.9M subs 6 brands

#31

Denitslava Makeup

@denitslavamakeup

8.13M subs 5 brands

#32

HotandFlashy

@angiehotandflashy

1.22M subs 5 brands

#33

Robert Welsh

@robertwelsh

1.09M subs 5 brands

#34

Andréa Matillano

@andreamatillano

357K subs 5 brands

#35

Red Lipstick Monster

@redlipstickmonster

1.54M subs 5 brands

#36

sophdoeslife

@sophdoeslife

1.41M subs 5 brands

#37

LufyMakes YouUp

@lufymakesyouup

1.41M subs 5 brands

#38

Patricia Bright

@patriciabright

2.71M subs 5 brands

#39

Rich Lux

@richlux713

494K subs 5 brands

#40

Carli Bybel

@carlibel55

6.06M subs 5 brands

#41

Alexandra Anele

@alexandraanele

1.41M subs 5 brands

#42

Danielle Kirsty

@daniellekirsty

1.18M subs 4 brands

#43

Horia

@unmondeaufeminin

2.44M subs 4 brands

#44

RawBeautyKristi

@rawbeautykristi

1.07M subs 4 brands

#45

Super Style Tips

@superstyletips

3.89M subs 4 brands

#46

Thomas Halbert

@thomashalbertyt

388K subs 4 brands

#47

Jessica Braun

@itsjessicabraun

661K subs 4 brands

#48

Marina Luxious

@marina_luxious

360K subs 4 brands

#49

Lauren Mae Beauty

@laurenmaebeauty

152K subs 4 brands

#50

Leah Janae

@leahjanae

154K subs 4 brands

About the Cosmetics niche

Cosmetics on YouTube spans everything from drugstore hauls and full-glam tutorials to skincare routines, product comparisons, and honest first-impression reviews. Brands like ColourPop and KIKO appear regularly because creators and their audiences are genuinely curious about accessible, trend-forward color products that deliver visible results. The culture prizes authenticity, experimentation, and a shared love of transformation that keeps viewers coming back regardless of skill level.

Creators in this space tend to build unusually close relationships with their audiences through real-time application, candid feedback, and consistent personality-driven content. Tutorial formats and "wear-test" videos perform well because they let viewers experience a product vicariously before committing to a purchase, which encourages trust and repeat viewership. That intimacy is a core reason many beauty channels sustain loyal, long-term communities.

For brands, cosmetics content represents some of the highest purchase intent on the platform, as viewers arrive actively researching what to buy next. The niche attracts advertisers across price points, from indie labels to established lines, because the audience is demonstrably ready to shop.

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