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Top 50 YouTubers Mentioning Cooking Brands

See which YouTube creators work with Cooking brands. Discover the most sponsored YouTubers by Cooking companies and who pays them for sponsorships.

Cooking niche overview

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ThatDudeCanCook

@thatdudecancook

2.4M subs 11 brands

MeidasTouch

@meidastouch

5.41M subs 10 brands

Binging with Babish

@bingingwithbabish

10.5M subs 10 brands

New Rockstars

@newrockstars

4.33M subs 9 brands

Mr. Make It Happen

@mrmakeithappen

1.42M subs 9 brands

Brian Lagerstrom

@brianlagerstrom

1.69M subs 9 brands

emmymade

@emmymade

3.11M subs 9 brands

Frugal Fit Mom

@frugalfitmom

671K subs 9 brands

Internet Shaquille

@internetshaquille

818K subs 9 brands

#10

Internet Today

@internettodaytv

319K subs 8 brands

#11

Guga Foods

@gugafoods

5.32M subs 8 brands

#12

YMH Studios

@ymhstudios

2.15M subs 8 brands

#13

Tim Chantarangsu

@timothy

4.23M subs 8 brands

#14

Annie Elise

@annieelise

1.54M subs 8 brands

#15

Bert Kreischer

@bertkreischer

1.49M subs 8 brands

#16

Abbey Sharp

@abbeyskitchen

726K subs 8 brands

#17

Michael Knowles

@michaelknowles

2.5M subs 7 brands

#18

Funhaus

@funhaus

1.37M subs 7 brands

#19

The Majority Report w/ Sam Seder

@themajorityreport

1.91M subs 7 brands

#20

Matt Walsh

@mattwalsh

3.32M subs 7 brands

#21

The Bulwark

@bulwarkmedia

1.47M subs 7 brands

#22

Jen Chapin

@jen-chapin

142K subs 7 brands

#23

See Mindy Mom

@seemindymom

214K subs 7 brands

#24

Andrew Santino

@andrewsantinowhiskeyginger

564K subs 7 brands

#25

Pod Save America

@podsaveamerica

1.04M subs 7 brands

#26

Chael Sonnen

@chaelsonnenofficial

1.34M subs 7 brands

#27

Michael Malice

@michaelmaliceofficial

236K subs 7 brands

#28

Rick Glassman

@rickglassman

568K subs 7 brands

#29

Law&Crime Network

@lawandcrime

7.49M subs 7 brands

#30

LifebyMikeG

@lifebymikeg

5.07M subs 7 brands

#31

Mashed

@mashedfood

1.38M subs 7 brands

#32

Catherine Elaine

@catherineelaine

146K subs 7 brands

#33

MATTY MATHESON

@mattymatheson

1.59M subs 7 brands

#34

David Pakman Show

@thedavidpakmanshow

3.55M subs 6 brands

#35

Lights Out

@lightsoutpodcast

523K subs 6 brands

#36

TMG Studios

@itsthetmgshow

1.19M subs 6 brands

#37

Chilluminati Podcast

@chilluminatipod

238K subs 6 brands

#38

Steve Gow (Smoke Trails BBQ)

@smoketrailsbbq

133K subs 6 brands

#39

DEATH BATTLE!

@deathbattle

6.33M subs 6 brands

#40

Achievement Hunter

@achievementhunter

1.37M subs 6 brands

#41

Channel Awesome

@channelawesome

1.41M subs 6 brands

#42

The Take

@thetake

1.52M subs 6 brands

#43

Mandy in the Making

@mandyinthemaking

356K subs 6 brands

#44

Philip DeFranco

@philipdefranco

6.61M subs 6 brands

#45

I've Had It

@ivehaditpodcast

1.45M subs 6 brands

#46

How To Drink

@howtodrink

1.75M subs 6 brands

#47

Linus Tech Tips

@linustechtips

16.8M subs 6 brands

#48

Keto Twins

@ketotwins

261K subs 6 brands

#49

Redacted

@redactednews

2.79M subs 6 brands

#50

Ryan Sickler

@rsickler

255K subs 6 brands

About the Cooking niche

Cooking on YouTube spans everything from quick weeknight dinner ideas and elaborate baking projects to cultural deep-dives, knife skills, and ingredient sourcing. Viewers come for practical guidance but stay for the personality, the plating, and the sense of being welcomed into someone else's kitchen. Meal kit services like HelloFresh and premium ingredient brands like Good Ranchers have become fixtures in this space because the audience is genuinely motivated to cook and eat well.

Creators in this niche tend to build unusually close relationships with their audiences because cooking is intimate and repeatable. Tutorials, recipe challenges, and taste-test formats all perform well, and viewers return regularly because they are looking for their next meal, not just entertainment. That habitual viewing creates deep trust between creator and community.

For brands, cooking content offers a rare combination of high purchase intent and direct product relevance, since viewers are often actively planning what to buy and cook. Food delivery, specialty proteins, cookware, and pantry staples all find a natural and credible home here, making it one of the more conversion-friendly sponsorship environments on the platform.

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