Top 50 YouTubers Mentioning Beauty Brands

See which YouTube creators work with Beauty brands. Discover the most sponsored YouTubers by Beauty companies and who pays them for sponsorships.

Beauty niche overview

Loading overview metrics...

Tati

@tati

7.91M subs 49 brands

Shaaanxo

@shaaanxo

2.94M subs 45 brands

Laura Lee

@laura88lee

4.61M subs 45 brands

KathleenLights

@kathleenlights

4.1M subs 44 brands

Jen Luv

@jenluv

376K subs 41 brands

Hyram

@hyram

4.42M subs 41 brands

Christen Dominique

@christendominique

5.06M subs 39 brands

RachhLoves

@rachhloves

1.45M subs 38 brands

HotandFlashy

@angiehotandflashy

1.22M subs 35 brands

#10

Vogue

@vogue

15.9M subs 34 brands

#11

Angelica Nyqvist

@angelicanyqvist

137K subs 33 brands

#12

Theresa is Dead

@theresaisdead

68.5K subs 33 brands

#13

Kayley Melissa

@kayleymelissa

1.76M subs 32 brands

#14

Sarah Rose

@sarahrosebeauty

29.4K subs 31 brands

#15

Morgan Turner

@morganturnermakeup

356K subs 31 brands

#16

Shea Whitney

@sheawhitney

1.76M subs 30 brands

#17

Manny Mua

@mannymua733

4.83M subs 30 brands

#18

SMLx0

@smlx0

1.09M subs 30 brands

#19

Dominique Sachse

@dominiquesachsetv

1.9M subs 30 brands

#20

Jessica Braun

@itsjessicabraun

661K subs 30 brands

#21

Andréa Matillano

@andreamatillano

357K subs 30 brands

#22

Kelly Gooch

@kellygooch

178K subs 30 brands

#23

Josie

@josieirons

580K subs 30 brands

#24

Sananas

@sananas

3.02M subs 28 brands

#25

Michelle Phan

@michellephan

8.56M subs 28 brands

#26

STEPHANIE TOMS

@stephanietoms

502K subs 27 brands

#27

Haley Kim

@haleykimaking

1.33M subs 26 brands

#28

Amelia Liana

@amelialiana

603K subs 26 brands

#29

Smitha Deepak

@smithadepak

3.72M subs 25 brands

#30

BEAUTY NEWS

@beautynews

486K subs 25 brands

#31

Elle Fowler

@ellefowler

1.14M subs 25 brands

#32

James Welsh

@jameswelsh

1.56M subs 25 brands

#33

AlexandrasGirlyTalk

@alexandrasgirlytalk

3.63M subs 25 brands

#34

Bailey Sarian

@baileysarian

7.76M subs 24 brands

#35

Estée Lalonde

@esteelalonde

1.05M subs 24 brands

#36

Taylor Wynn

@taylorwynn

870K subs 24 brands

#37

Hailey Sani

@haileysani

1.31M subs 24 brands

#38

MarionCameleon

@marioncameleon

827K subs 23 brands

#39

Jenn Im

@imjennim

3.26M subs 23 brands

#40

Hannah Louise Poston

@hannahlouiseposton

193K subs 23 brands

#41

Horia

@unmondeaufeminin

2.44M subs 22 brands

#42

Kennie J.D.

@kenniejd

757K subs 22 brands

#43

Patricia Bright

@patriciabright

2.71M subs 22 brands

#44

Lauren Giraldo

@laurengiraldo

1.14M subs 22 brands

#45

Nazanin Kavari

@nazaninkavari

1.29M subs 21 brands

#46

LufyMakes YouUp

@lufymakesyouup

1.41M subs 21 brands

#47

sophdoeslife

@sophdoeslife

1.41M subs 20 brands

#48

As/Is

@asis

10.1M subs 20 brands

#49

ROMY

@romyytb

1.55M subs 20 brands

#50

ratolina

@ratolina

1.42M subs 19 brands

About the Beauty niche

Beauty on YouTube spans makeup tutorials, skincare routines, fragrance reviews, and hair care, drawing an audience that treats the platform as both a discovery engine and a trusted advisor for purchasing decisions. Viewers come seeking honest product impressions, transformation content, and guidance on everything from drugstore finds to prestige brands like Urban Decay, making the space feel simultaneously aspirational and accessible.

Creators in this niche tend to build unusually personal relationships with their audiences because beauty content is inherently tied to identity, self-expression, and daily ritual. Formats like get-ready-with-me videos, product hauls, and honest first impressions encourage repeat viewing and foster communities where subscribers feel genuinely close to the creator behind the camera.

For brands, the beauty niche represents one of the most commercially direct environments on the platform, where audience intent and purchase behavior are tightly aligned. Sponsors ranging from indie color cosmetics labels like ColourPop to subscription services like Scentbird find receptive viewers who are already actively researching and buying products, making sponsorship integration feel natural rather than intrusive.

Land Better Brand Deals

Get instant access to 4.78K brands and 254K channels to find better partnerships faster.

See which creators mention each brand
Set alerts for new sponsorship opportunities
Manage outreach campaigns in one place

Unlock the full database