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TikTok Influencer Price Calculator

Get a quick pricing range for TikTok influencer partnerships.

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Estimated price range
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Midpoint estimate: —

Add metrics above to generate a pricing range.

How we estimate pricing

  • Benchmarks average CPMs and engagement value for TikTok creators.
  • Adjusts for deliverables, content format, and added usage rights.
  • Provides a range so you can negotiate based on campaign scope.

Tips for better pricing

  • Use a 30-day average for views and engagement to smooth spikes.
  • Charge more for faster turnarounds or premium placements.
  • Consider bundling multiple deliverables for higher total value.

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How TikTok sponsorship pricing is estimated

This TikTok influencer price calculator uses average views, engagement rate, and deliverables to generate a sponsorship range. It applies a CPM benchmark for TikTok, then scales the rate based on engagement so you can estimate TikTok influencer pricing quickly.

Select the content type to reflect the scope of the partnership. Spark Ads and multi-part series typically command higher TikTok sponsorship rates because of added production and performance impact.

Add usage rights or exclusivity when you need paid amplification or category protection. Those adjustments help you land on a more accurate TikTok influencer rate for your campaign.

Frequently Asked Questions

How much do TikTok influencers charge per video?

TikTok influencer rates depend heavily on views rather than follower count. Creators with 10K-50K followers typically charge $50-$500 per video, those with 50K-500K followers charge $500-$2,500, and creators with 500K-1M+ followers can charge $2,500-$25,000+. Average views per video is a better indicator of value than follower count on TikTok.

What is a Spark Ad and why does it cost more?

Spark Ads are TikTok's native ad format that allows brands to boost organic creator content as paid advertising. They cost more because the creator grants authorization for their video to be promoted to wider audiences, their face and likeness appear in ads, and the content typically performs better than traditional ads due to its authentic format.

Should I use views or followers to calculate TikTok rates?

Use average views per video rather than follower count. TikTok's algorithm can show content to non-followers, meaning a creator with 50K followers might average 500K views per video. Focus on the last 10-20 video view counts (excluding viral outliers) to get an accurate average that reflects true reach.

What's a good engagement rate on TikTok?

TikTok engagement rates are typically higher than other platforms. A good engagement rate is 5-10%, with top creators seeing 10-20%+. Engagement is calculated as (likes + comments + shares) ÷ views × 100. Higher engagement signals an active, loyal audience and can justify premium rates.

How much should I charge for a TikTok series?

Multi-video series typically command 30-50% higher total rates than the same number of individual videos because they require more planning, storytelling, and brand integration. A 3-part series might cost 3.5-4x your single video rate rather than simply 3x.