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LinkedIn Influencer Price Calculator

Forecast pricing for LinkedIn thought leadership partnerships.

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Estimated price range
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Midpoint estimate: —

Add metrics above to generate a pricing range.

How we estimate pricing

  • Benchmarks average CPMs and engagement value for LinkedIn creators.
  • Adjusts for deliverables, content format, and added usage rights.
  • Provides a range so you can negotiate based on campaign scope.

Tips for better pricing

  • Use a 30-day average for views and engagement to smooth spikes.
  • Charge more for faster turnarounds or premium placements.
  • Consider bundling multiple deliverables for higher total value.

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LinkedIn influencer pricing and sponsorship rates

This LinkedIn influencer price calculator estimates sponsorship pricing from impressions, engagement rate, and deliverables. It applies LinkedIn CPM benchmarks and engagement value to produce a realistic pricing range.

Use it for posts, document carousels, newsletters, and sponsored articles. Higher-effort content like newsletters or long-form articles typically commands higher LinkedIn sponsorship rates.

To make the estimate more precise, input 30-day averages and include usage rights or exclusivity when the campaign requires paid amplification or category protection.

Frequently Asked Questions

How much do LinkedIn influencers charge per post?

LinkedIn influencer rates are typically higher than other platforms due to the B2B audience value. Creators with 10K-50K followers charge $200-$1,000 per post, those with 50K-150K followers charge $1,000-$3,500, and thought leaders with 150K+ followers can charge $3,500-$15,000+ per post. The professional audience commands premium rates.

Why are LinkedIn sponsorship rates higher than other platforms?

LinkedIn's audience consists primarily of professionals and decision-makers, making it valuable for B2B brands. The average LinkedIn user has higher purchasing power and often influences business buying decisions. This professional context justifies rates 2-3x higher than similar reach on consumer-focused platforms.

What's a LinkedIn newsletter mention worth?

Newsletter mentions command premium rates because subscribers actively opted in and open rates are typically 30-50% (vs. 2-5% feed visibility). A newsletter mention in a 10K+ subscriber newsletter can cost $1,000-$5,000+ depending on the creator's niche relevance and subscriber engagement.

Should I use a document carousel or regular post?

Document carousels (PDF slideshows) typically generate 2-3x more engagement than regular posts and command 20-30% higher rates. They're ideal for educational content, step-by-step guides, or data presentations. The format encourages saves and shares, extending content lifespan.

What's a good engagement rate on LinkedIn?

A good LinkedIn engagement rate is 2-5%, with top creators achieving 5-10%+. Calculate by dividing engagements (likes + comments + shares) by impressions × 100. Comments are particularly valuable on LinkedIn as they significantly boost algorithmic reach and indicate genuine professional interest.