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Instagram Influencer Price Calculator

Estimate fair pricing for Instagram collaborations in seconds.

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Estimated price range
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Midpoint estimate: —

Add metrics above to generate a pricing range.

How we estimate pricing

  • Benchmarks average CPMs and engagement value for Instagram creators.
  • Adjusts for deliverables, content format, and added usage rights.
  • Provides a range so you can negotiate based on campaign scope.

Tips for better pricing

  • Use a 30-day average for views and engagement to smooth spikes.
  • Charge more for faster turnarounds or premium placements.
  • Consider bundling multiple deliverables for higher total value.

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Instagram influencer pricing explained

This Instagram influencer price calculator estimates a sponsorship range using reach, engagement rate, and the content format you select. It starts with a CPM benchmark for Instagram, then adjusts the value based on your engagement rate and deliverables so you can compare creators consistently.

Use it for feed posts, Reels, Stories, and carousels. Higher-effort formats like Reels or carousels increase the multiplier, while Story sequences can be more affordable, giving you a practical view of Instagram sponsorship rates.

For the best results, enter recent 30-day averages for views and engagement. You can also add usage rights or category exclusivity to reflect real-world negotiations and arrive at a clearer Instagram influencer pricing expectation.

Frequently Asked Questions

How much do Instagram influencers charge per post?

Instagram influencer rates vary widely based on follower count, engagement rate, and niche. Nano-influencers (1K-10K followers) typically charge $10-$100 per post, micro-influencers (10K-100K) charge $100-$500, mid-tier influencers (100K-500K) charge $500-$5,000, and macro-influencers (500K-1M+) can charge $5,000-$25,000+ per post. Reels and carousels often command higher rates than static feed posts.

What is a good engagement rate on Instagram?

A good engagement rate on Instagram typically falls between 1-5%, though this varies by account size. Nano-influencers often see 4-8% engagement, while accounts with millions of followers may have 1-2%. An engagement rate above 3% is generally considered strong for most account sizes and can justify higher sponsorship rates.

Should I charge more for Instagram Reels?

Yes, Reels typically command 20-50% higher rates than static posts due to increased production effort, higher organic reach potential, and longer content lifespan. Reels often get featured in the Explore page and can generate views for months after posting, providing more value to brands.

What are usage rights and why do they cost extra?

Usage rights allow brands to repurpose your content for their own marketing channels, including paid ads (whitelisting), website content, email marketing, and in-store displays. This typically adds 25-100% to your base rate because your content and likeness will reach audiences beyond your followers, and you're licensing your creative work.

How do I calculate my Instagram engagement rate?

Calculate your engagement rate by dividing total engagements (likes + comments + saves + shares) by your follower count, then multiply by 100. For example: (500 likes + 50 comments + 30 saves) ÷ 10,000 followers × 100 = 5.8% engagement rate. Use an average across your last 10-20 posts for accuracy.