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- The Diary Of A CEO
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Brands mentioned by The Diary Of A CEO
Huel, Shopify, Ketone-IQ, Ketone, Beacons AI, Fiverr, Pipedrive, Wispr Flow, WHOOP, WeWork, VIVOBAREFOOT, Eight Sleep, and Function Health
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Average views
How is it calculated?
Average views are calculated from the most recent channel videos.
The Growth rate compares recent average views to the previous period.
Note: Newer videos may still be accumulating views.
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Engagement rate
How is it calculated?
Engagement rate is calculated as (likes + comments) / views.
We compare the recent period with the previous one to show its evolution.
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Consistency score
How is it calculated?
It reflects how regularly a channel publishes videos.
A higher score may indicate more predictable sponsorship performance.
Note: lower consistency does not always mean poor fit.
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Projected views
How is it calculated?
We project the likely views for the next video based on recent channel performance.
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Volatility
How is it calculated?
Volatility measures how much views fluctuate across videos.
Lower volatility generally means more predictable channel performance.
Note: high volatility can imply larger variance in outcomes.
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Sponsor renewal rate
How is it calculated?
This reflects how often brands return for additional sponsorships.
Lower values can have many causes, especially for smaller/newer channels.
Sponsorship opportunity estimation
How is it calculated?
The opportunity rating is based on multiple variables like:
- Number of previous sponsorships
- Average video views and growth rate
- Engagement rate and its evolution
- Upload consistency
- Channel view volatility
- Sponsorship renewal rate
- Niche value
- US viewer percentage
Note: This rating is a general indicator of sponsorship potential. Always consider your specific brand goals and target audience when making decisions.
How is it calculated?
The opportunity rating is based on multiple variables like:
- Number of previous sponsorships
- Average video views and growth rate
- Engagement rate and its evolution
- Upload consistency
- Channel view volatility
- Sponsorship renewal rate
- Niche value
- US viewer percentage
Note: This rating is a general indicator of sponsorship potential. Always consider your specific brand goals and target audience when making decisions.