Top 50 Toys YouTube Influencers

See which YouTube influencers and creators work with Toys brands. Discover sponsored YouTubers in Toys and which companies pay them for sponsorships.

Toys niche overview

562

Creator mentions

2.6K

Video mentions

785K

Median Subscribers

August 28, 2026

Last data update

Top sponsors in the Toys space

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In the Toys space, we track 562 YouTube channels, 26 sponsors, and have detected 2,596 mentions.

Top 50 Toys YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Ninja Kidz TV	4	10	24,000,000
2	Payton Delu	4	4	6,010,000
3	Tic Tac Toy Family	3	14	2,370,000
4	Sirdork	3	6	355,000
5	Papa Jake	3	4	8,040,000
6	Beyond the Brick	2	156	1,530,000
7	MandRproductions	2	40	690,000
8	Jordan Matter	2	32	37,200,000
9	JobbytheHong	2	25	612,000
10	5-Minute Crafts	2	19	80,800,000
11	Variant Comics	2	15	2,670,000
12	Retro Recipes x Commodore	2	13	294,000
13	Mexify Games	2	9	1,390,000
14	RJMBricks	2	9	554,000
15	J House Vlogs	2	8	3,480,000
16	Vsauce3	2	7	3,980,000
17	Jay C	2	6	65,400
18	Preston	2	5	31,800,000
19	Vat19	2	5	11,800,000
20	Rocket Beans TV	2	5	626,000
21	Rendez-vous ASMR	2	5	518,000
22	Adam B	2	4	5,570,000
23	Zoe Sugg	2	4	5,000,000
24	Alteanne ASMR	2	4	615,000
25	Linus Tech Tips	2	3	16,900,000
26	Rhia Official	2	3	15,400,000
27	Piper Rockelle	2	3	12,200,000
28	ItsFunneh	2	3	12,100,000
29	Adam Savage’s Tested	2	3	7,240,000
30	Tic Tac Toy	2	3	5,570,000
31	The Fishfam	2	3	4,770,000
32	Republic Studs	2	3	511,000
33	Secret Galaxy	2	3	450,000
34	The Deal Finder	2	3	57,800
35	Ali-A	2	2	19,700,000
36	PrestonPlayz	2	2	17,600,000
37	SciShow	2	2	8,410,000
38	Charles & Mélanie	2	2	1,750,000
39	Le Routin	2	2	519,000
40	Tina ASMR	2	2	503,000
41	RJ ecommerce	2	2	1,280
42	iBlali	1	289	2,490,000
43	Marcus House	1	170	571,000
44	Bricksie	1	122	476,000
45	gamingguidesde	1	94	465,000
46	LEGO	1	88	20,500,000
47	ZeoLive	1	87	120,000
48	AnthonysCustoms	1	84	221,000
49	Augusto Galego	1	74	105,000
50	Arkeo Toys	1	48	111,000

Ninja Kidz TV

@ninjakidz

24M subs 4 brands

Payton Delu

@paytondelu

6.01M subs 4 brands

Tic Tac Toy Family

@tictactoyfamily

2.37M subs 3 brands

Sirdork

@sirdork730

355K subs 3 brands

Papa Jake

@papajake

8.04M subs 3 brands

Beyond the Brick

@beyondthebrick

1.53M subs 2 brands

MandRproductions

@mandrproductions

690K subs 2 brands

Jordan Matter

@jordanmatter

37.2M subs 2 brands

JobbytheHong

@jobbythehong

612K subs 2 brands

#10

5-Minute Crafts

@5minutecraftsyoutube

80.8M subs 2 brands

#11

Variant Comics

@variant

2.67M subs 2 brands

#12

Retro Recipes x Commodore

@retrorecipes

294K subs 2 brands

#13

Mexify Games

@mexifygames

1.39M subs 2 brands

#14

RJMBricks

@rjmbricks

554K subs 2 brands

#15

J House Vlogs

@jhousevlogs

3.48M subs 2 brands

#16

Vsauce3

@vsauce3

3.98M subs 2 brands

#17

Jay C

@jayctni

65.4K subs 2 brands

#18

Preston

@prestonyt

31.8M subs 2 brands

#19

Vat19

@vat19

11.8M subs 2 brands

#20

Rocket Beans TV

@rocketbeanstv

626K subs 2 brands

#21

Rendez-vous ASMR

@rdvasmr

518K subs 2 brands

#22

Adam B

@adambyt

5.57M subs 2 brands

#23

Zoe Sugg

@zoesugg

5M subs 2 brands

#24

Alteanne ASMR

@alteanne

615K subs 2 brands

#25

Linus Tech Tips

@linustechtips

16.9M subs 2 brands

#26

Rhia Official

@rhia.official

15.4M subs 2 brands

#27

Piper Rockelle

@piperrockelle

12.2M subs 2 brands

#28

ItsFunneh

@itsfunneh

12.1M subs 2 brands

#29

Adam Savage’s Tested

@tested

7.24M subs 2 brands

#30

Tic Tac Toy

@tictactoy

5.57M subs 2 brands

#31

The Fishfam

@fishfam

4.77M subs 2 brands

#32

Republic Studs

@republicstuds

511K subs 2 brands

#33

Secret Galaxy

@secretgalaxytv

450K subs 2 brands

#34

The Deal Finder

@therealdealfinder

57.8K subs 2 brands

#35

Ali-A

@alia

19.7M subs 2 brands

#36

PrestonPlayz

@prestonplayz

17.6M subs 2 brands

#37

SciShow

@scishow

8.41M subs 2 brands

#38

Charles & Mélanie

@charlesmelanie

1.75M subs 2 brands

#39

Le Routin

@leroutin

519K subs 2 brands

#40

Tina ASMR

@tinaasmroff

503K subs 2 brands

#41

RJ ecommerce

@asadabdullah1058

1.28K subs 2 brands

#42

iBlali

@iblali

2.49M subs 1 brand

#43

Marcus House

@marcushouse

571K subs 1 brand

#44

Bricksie

@bricksie

476K subs 1 brand

#45

gamingguidesde

@gamingguidesde

465K subs 1 brand

#46

LEGO

@lego

20.5M subs 1 brand

#47

ZeoLive

@zeolive

120K subs 1 brand

#48

AnthonysCustoms

@anthonyscustoms

221K subs 1 brand

#49

Augusto Galego

@gutogalego

105K subs 1 brand

#50

Arkeo Toys

@arkeotoys

111K subs 1 brand

About the Toys niche

Toys on YouTube spans an enormous range of passions, from LEGO construction and collectible figures to puzzles, craft kits, and specialty hobby items. Channels in this space attract viewers who treat toys not just as playthings but as art, nostalgia, and serious collecting pursuits. The culture is warm and enthusiastic, driven by unboxings, builds, reviews, and the shared excitement of discovering something new.

Creators here tend to build unusually close communities because the subject matter carries genuine emotional weight for audiences of all ages. Formats like hauls, speed builds, and collection tours perform consistently well because they let viewers experience products vicariously, fueling both aspiration and purchase intent. That intimacy between creator and audience translates into high trust and long-term viewer loyalty.

For brands, this niche offers direct access to consumers who are actively seeking product recommendations and are already in a buying mindset, making sponsorships feel like natural extensions of the content rather than interruptions.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention toys brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the toys niche.

Frequently asked questions

Who are the top toys YouTube influencers?

The top toys YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Ninja Kidz TV, Payton Delu, and Tic Tac Toy Family.

How does Sponsorship.so rank toys influencers?

Sponsorship.so ranks toys influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this toys influencer page show?

This page shows YouTube influencers and creators connected to toys sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this toys influencer data updated?

The latest data update shown for this influencer ranking is August 28, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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