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Top 50 Toys YouTube Influencers
See which YouTube influencers and creators work with Toys brands. Discover sponsored YouTubers in Toys and which companies pay them for sponsorships.
Toys niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Toys space
In the Toys space, we track 503 YouTube channels, 23 sponsors, and have detected 2,281 mentions.
Top 50 Toys YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Tic Tac Toy Family | 3 | 14 | 2,370,000 |
| 2 | Ninja Kidz TV | 3 | 6 | 24,000,000 |
| 3 | Sirdork | 3 | 6 | 355,000 |
| 4 | Payton Delu | 3 | 3 | 6,010,000 |
| 5 | Beyond the Brick | 2 | 156 | 1,530,000 |
| 6 | MandRproductions | 2 | 38 | 690,000 |
| 7 | JobbytheHong | 2 | 25 | 612,000 |
| 8 | Retro Recipes x Commodore | 2 | 13 | 294,000 |
| 9 | Mexify Games | 2 | 9 | 1,390,000 |
| 10 | RJMBricks | 2 | 9 | 554,000 |
| 11 | J House Vlogs | 2 | 8 | 3,480,000 |
| 12 | Vsauce3 | 2 | 7 | 3,980,000 |
| 13 | Jay C | 2 | 6 | 65,400 |
| 14 | Preston | 2 | 5 | 31,800,000 |
| 15 | Rocket Beans TV | 2 | 5 | 626,000 |
| 16 | Rendez-vous ASMR | 2 | 5 | 518,000 |
| 17 | Zoe Sugg | 2 | 4 | 5,000,000 |
| 18 | Adam B | 2 | 4 | 4,690,000 |
| 19 | Alteanne ASMR | 2 | 4 | 615,000 |
| 20 | Linus Tech Tips | 2 | 3 | 16,900,000 |
| 21 | ItsFunneh | 2 | 3 | 12,100,000 |
| 22 | Papa Jake | 2 | 3 | 7,940,000 |
| 23 | Adam Savage’s Tested | 2 | 3 | 7,040,000 |
| 24 | The Fishfam | 2 | 3 | 4,770,000 |
| 25 | Secret Galaxy | 2 | 3 | 450,000 |
| 26 | The Deal Finder | 2 | 3 | 57,800 |
| 27 | Rhia Official | 2 | 2 | 15,200,000 |
| 28 | SciShow | 2 | 2 | 8,270,000 |
| 29 | Charles & Mélanie | 2 | 2 | 1,750,000 |
| 30 | Le Routin | 2 | 2 | 519,000 |
| 31 | Tina ASMR | 2 | 2 | 503,000 |
| 32 | RJ ecommerce | 2 | 2 | 1,280 |
| 33 | iBlali | 1 | 289 | 2,490,000 |
| 34 | Marcus House | 1 | 165 | 571,000 |
| 35 | gamingguidesde | 1 | 94 | 465,000 |
| 36 | LEGO | 1 | 88 | 20,500,000 |
| 37 | ZeoLive | 1 | 86 | 120,000 |
| 38 | AnthonysCustoms | 1 | 84 | 221,000 |
| 39 | Bricksie | 1 | 73 | 461,000 |
| 40 | Augusto Galego | 1 | 65 | 105,000 |
| 41 | Arkeo Toys | 1 | 48 | 111,000 |
| 42 | WILDCAT | 1 | 36 | 8,020,000 |
| 43 | DaleyTactics | 1 | 32 | 698,000 |
| 44 | Champ1: Der Formel 1-News-Kanal | 1 | 20 | 27,400 |
| 45 | Pixel Dan | 1 | 16 | 330,000 |
| 46 | EinfachGustaf | 1 | 15 | 687,000 |
| 47 | Film Brain | 1 | 15 | 35,100 |
| 48 | Solid Brix Studios | 1 | 14 | 690,000 |
| 49 | Variant Comics | 1 | 13 | 2,670,000 |
| 50 | Brickstory - Dein Wissen über Klemmbausteine! | 1 | 13 | 339,000 |
About the Toys niche
Toys on YouTube spans an enormous range of passions, from LEGO construction and collectible figures to puzzles, craft kits, and specialty hobby items. Channels in this space attract viewers who treat toys not just as playthings but as art, nostalgia, and serious collecting pursuits. The culture is warm and enthusiastic, driven by unboxings, builds, reviews, and the shared excitement of discovering something new.
Creators here tend to build unusually close communities because the subject matter carries genuine emotional weight for audiences of all ages. Formats like hauls, speed builds, and collection tours perform consistently well because they let viewers experience products vicariously, fueling both aspiration and purchase intent. That intimacy between creator and audience translates into high trust and long-term viewer loyalty.
For brands, this niche offers direct access to consumers who are actively seeking product recommendations and are already in a buying mindset, making sponsorships feel like natural extensions of the content rather than interruptions.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention toys brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the toys niche.
Frequently asked questions
Who are the top toys YouTube influencers?
The top toys YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Tic Tac Toy Family, Ninja Kidz TV, and Sirdork.
How does Sponsorship.so rank toys influencers?
Sponsorship.so ranks toys influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this toys influencer page show?
This page shows YouTube influencers and creators connected to toys sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this toys influencer data updated?
The latest data update shown for this influencer ranking is July 12, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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