Top 50 Toys YouTube Influencers

See which YouTube influencers and creators work with Toys brands. Discover sponsored YouTubers in Toys and which companies pay them for sponsorships.

Toys niche overview

993

Creator mentions

6.9K

Video mentions

695K

Median Subscribers

May 11, 2026

Last data update

Top sponsors in the Toys space

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In the Toys space, we track 993 YouTube channels, 27 sponsors, and have detected 6,900 mentions.

Top 50 Toys YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Tic Tac Toy Family	4	15	2,370,000
2	NerdECrafter	3	22	1,880,000
3	Adam Savage’s Tested	3	20	7,040,000
4	Secret Galaxy	3	15	450,000
5	Linus Tech Tips	3	14	16,800,000
6	J House Vlogs	3	9	3,480,000
7	rctestflight	3	7	846,000
8	Ninja Kidz TV	3	6	24,000,000
9	The Fishfam	3	4	4,770,000
10	Payton Delu	3	3	6,010,000
11	Beyond the Brick	2	156	1,530,000
12	MandRproductions	2	36	690,000
13	JobbytheHong	2	25	612,000
14	Fariz	2	15	3,310
15	Retro Recipes x Commodore	2	13	294,000
16	Tom Stanton	2	12	1,480,000
17	RJMBricks	2	9	554,000
18	Today I Found Out	2	8	3,260,000
19	FliteTest	2	8	2,150,000
20	CNC Kitchen	2	8	678,000
21	Vsauce3	2	7	3,980,000
22	Integza	2	7	1,720,000
23	Jay C	2	6	65,400
24	Vlad and Niki	2	5	149,000,000
25	Preston	2	5	31,800,000
26	AsapSCIENCE	2	5	10,800,000
27	Rocket Beans TV	2	5	626,000
28	Rendez-vous ASMR	2	5	518,000
29	Vania Mania Kids	2	4	31,700,000
30	SciShow	2	4	8,270,000
31	Zoe Sugg	2	4	5,000,000
32	Adam B	2	4	4,690,000
33	James Bruton	2	4	1,380,000
34	Alteanne ASMR	2	4	615,000
35	Sirdork	2	4	355,000
36	ItsFunneh	2	3	11,900,000
37	Papa Jake	2	3	7,940,000
38	Gibi ASMR	2	3	5,190,000
39	Jared Owen	2	3	4,190,000
40	Martin Stankiewicz	2	3	1,210,000
41	The Deal Finder	2	3	57,800
42	Rhia Official	2	2	15,200,000
43	What's Inside?	2	2	6,940,000
44	Aquarium Info	2	2	6,030,000
45	Daniel Krafft	2	2	2,360,000
46	Brick Science	2	2	2,180,000
47	Charles & Mélanie	2	2	1,750,000
48	Answer in Progress	2	2	1,670,000
49	TheSmokingTire	2	2	1,100,000
50	Kuba Klawiter	2	2	1,020,000

Tic Tac Toy Family

@tictactoyfamily

2.37M subs 4 brands

NerdECrafter

@nerdecrafter

1.88M subs 3 brands

Adam Savage’s Tested

@tested

7.04M subs 3 brands

Secret Galaxy

@secretgalaxytv

450K subs 3 brands

Linus Tech Tips

@linustechtips

16.8M subs 3 brands

J House Vlogs

@jhousevlogs

3.48M subs 3 brands

rctestflight

@rctestflight

846K subs 3 brands

Ninja Kidz TV

@ninjakidz

24M subs 3 brands

The Fishfam

@fishfam

4.77M subs 3 brands

#10

Payton Delu

@paytondelu

6.01M subs 3 brands

#11

Beyond the Brick

@beyondthebrick

1.53M subs 2 brands

#12

MandRproductions

@mandrproductions

690K subs 2 brands

#13

JobbytheHong

@jobbythehong

612K subs 2 brands

#14

Fariz

@fariztgk

3.31K subs 2 brands

#15

Retro Recipes x Commodore

@retrorecipes

294K subs 2 brands

#16

Tom Stanton

@tomstantonengineering

1.48M subs 2 brands

#17

RJMBricks

@rjmbricks

554K subs 2 brands

#18

Today I Found Out

@todayifoundout

3.26M subs 2 brands

#19

FliteTest

@flitetest

2.15M subs 2 brands

#20

CNC Kitchen

@cnckitchen

678K subs 2 brands

#21

Vsauce3

@vsauce3

3.98M subs 2 brands

#22

Integza

@integza

1.72M subs 2 brands

#23

Jay C

@jayctni

65.4K subs 2 brands

#24

Vlad and Niki

@vladandniki

149M subs 2 brands

#25

Preston

@prestonyt

31.8M subs 2 brands

#26

AsapSCIENCE

@asapscience

10.8M subs 2 brands

#27

Rocket Beans TV

@rocketbeanstv

626K subs 2 brands

#28

Rendez-vous ASMR

@rdvasmr

518K subs 2 brands

#29

Vania Mania Kids

@vaniamaniakids

31.7M subs 2 brands

#30

SciShow

@scishow

8.27M subs 2 brands

#31

Zoe Sugg

@zoesugg

5M subs 2 brands

#32

Adam B

@adambyt

4.69M subs 2 brands

#33

James Bruton

@jamesbruton

1.38M subs 2 brands

#34

Alteanne ASMR

@alteanne

615K subs 2 brands

#35

Sirdork

@sirdork730

355K subs 2 brands

#36

ItsFunneh

@itsfunneh

11.9M subs 2 brands

#37

Papa Jake

@papajake

7.94M subs 2 brands

#38

Gibi ASMR

@gibiasmr

5.19M subs 2 brands

#39

Jared Owen

@jaredowen

4.19M subs 2 brands

#40

Martin Stankiewicz

@martinstankievitz

1.21M subs 2 brands

#41

The Deal Finder

@therealdealfinder

57.8K subs 2 brands

#42

Rhia Official

@rhia.official

15.2M subs 2 brands

#43

What's Inside?

@whatsinside

6.94M subs 2 brands

#44

Aquarium Info

@aquariuminfo

6.03M subs 2 brands

#45

Daniel Krafft

@danielkrafft

2.36M subs 2 brands

#46

Brick Science

@brick_science

2.18M subs 2 brands

#47

Charles & Mélanie

@charlesmelanie

1.75M subs 2 brands

#48

Answer in Progress

@answerinprogress

1.67M subs 2 brands

#49

TheSmokingTire

@thesmokingtire

1.1M subs 2 brands

#50

Kuba Klawiter

@kubaklawiter

1.02M subs 2 brands

About the Toys niche

Toys on YouTube spans an enormous range of passions, from LEGO construction and collectible figures to puzzles, craft kits, and specialty hobby items. Channels in this space attract viewers who treat toys not just as playthings but as art, nostalgia, and serious collecting pursuits. The culture is warm and enthusiastic, driven by unboxings, builds, reviews, and the shared excitement of discovering something new.

Creators here tend to build unusually close communities because the subject matter carries genuine emotional weight for audiences of all ages. Formats like hauls, speed builds, and collection tours perform consistently well because they let viewers experience products vicariously, fueling both aspiration and purchase intent. That intimacy between creator and audience translates into high trust and long-term viewer loyalty.

For brands, this niche offers direct access to consumers who are actively seeking product recommendations and are already in a buying mindset, making sponsorships feel like natural extensions of the content rather than interruptions.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention toys brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the toys niche.

Frequently asked questions

Who are the top toys YouTube influencers?

The top toys YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Tic Tac Toy Family, NerdECrafter, and Adam Savage’s Tested.

How does Sponsorship.so rank toys influencers?

Sponsorship.so ranks toys influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this toys influencer page show?

This page shows YouTube influencers and creators connected to toys sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this toys influencer data updated?

The latest data update shown for this influencer ranking is May 11, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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