Top 50 Startup YouTube Influencers

See which YouTube influencers and creators work with Startup brands. Discover sponsored YouTubers in Startup and which companies pay them for sponsorships.

Startup niche overview

1.34K

Creator mentions

14.7K

Video mentions

233K

Median Subscribers

October 24, 2026

Last data update

Top sponsors in the Startup space

Unlock more brands Get the full brand list

In the Startup space, we track 1,344 YouTube channels, 33 sponsors, and have detected 14,736 mentions.

Top 50 Startup YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Lenny's Podcast	7	44	647,000
2	This Week in Startups	7	33	354,000
3	My First Million	4	51	967,000
4	The Iced Coffee Hour	4	29	1,660,000
5	Latasha James	4	8	235,000
6	Silicon Valley Girl	4	7	1,600,000
7	SaaS District	4	7	1,370
8	Sourcery with Molly O'Shea	4	4	75,700
9	Shelby Church	3	80	1,840,000
10	Alex Berman	3	34	168,000
11	The Diary Of A CEO	3	22	20,400,000
12	Internet Today	3	15	319,000
13	Acquisitions Anonymous Podcast	3	10	8,420
14	MagnatesMedia	3	6	1,850,000
15	Two Girls One Ghost Podcast	3	4	118,000
16	Rob Walling	3	3	128,000
17	Ben Hedges	2	185	230,000
18	readwithcindy	2	82	594,000
19	Arvid Kahl — The Bootstrapped Founder	2	78	11,900
20	Off The Ranch	2	52	4,420,000
21	Noah Kagan	2	51	1,180,000
22	UpFlip	2	48	1,760,000
23	Rowena Tsai	2	29	698,000
24	Deep Dive with Ali Abdaal	2	19	561,000
25	Brett Conti	2	11	1,040,000
26	Michael Girdley	2	6	121,000
27	ColdFusion	2	5	5,220,000
28	deermeatfordinner	2	5	3,540,000
29	How Money Works	2	5	1,760,000
30	Ishan Sharma	2	4	2,190,000
31	Greg Isenberg	2	4	725,000
32	Slidebean	2	4	712,000
33	Aurelius Tjin	2	4	563,000
34	muchelleb	2	4	500,000
35	Monica Church	2	3	1,650,000
36	Justin Tse	2	3	982,000
37	Sarah Funk	2	3	315,000
38	How History Works	2	3	227,000
39	Not Even French	2	3	180,000
40	Hello Internet	2	3	156,000
41	How I AI	2	3	125,000
42	Indie Founder Podcast	2	3	295
43	MyLifeAsEva	2	2	11,000,000
44	Graham Stephan	2	2	5,180,000
45	Shawn Ryan Show	2	2	5,000,000
46	Caleb Hammer	2	2	4,020,000
47	المخبر الاقتصادي - Mokhbir Eqtisadi	2	2	2,690,000
48	Lavendaire	2	2	2,580,000
49	Charlie Chang	2	2	1,460,000
50	PopGumbo	2	2	1,410,000

Lenny's Podcast

@lennyspodcast

647K subs 7 brands

This Week in Startups

@startups

354K subs 7 brands

My First Million

@myfirstmillionpod

967K subs 4 brands

The Iced Coffee Hour

@theicedcoffeehour

1.66M subs 4 brands

Latasha James

@thelatashajames

235K subs 4 brands

Silicon Valley Girl

@siliconvalleygirl

1.6M subs 4 brands

SaaS District

@saasdistrict

1.37K subs 4 brands

Sourcery with Molly O'Shea

@sourceryvc

75.7K subs 4 brands

Shelby Church

@shelbychurch

1.84M subs 3 brands

#10

Alex Berman

@alexberman

168K subs 3 brands

#11

The Diary Of A CEO

@thediaryofaceo

20.4M subs 3 brands

#12

Internet Today

@internettodaytv

319K subs 3 brands

#13

Acquisitions Anonymous Podcast

@acquisitionsanonymouspodcast

8.42K subs 3 brands

#14

MagnatesMedia

@magnatesmedia

1.85M subs 3 brands

#15

Two Girls One Ghost Podcast

@twogirlsoneghost

118K subs 3 brands

#16

Rob Walling

@robwalling

128K subs 3 brands

#17

Ben Hedges

@thecreditshifu

230K subs 2 brands

#18

readwithcindy

@readwithcindy

594K subs 2 brands

#19

Arvid Kahl — The Bootstrapped Founder

@thebootstrappedfounder

11.9K subs 2 brands

#20

Off The Ranch

@offtheranch

4.42M subs 2 brands

#21

Noah Kagan

@noahkagan

1.18M subs 2 brands

#22

UpFlip

@upflip

1.76M subs 2 brands

#23

Rowena Tsai

@rowena

698K subs 2 brands

#24

Deep Dive with Ali Abdaal

@deepdivewithaliabdaal

561K subs 2 brands

#25

Brett Conti

@brettconti

1.04M subs 2 brands

#26

Michael Girdley

@michael-girdley

121K subs 2 brands

#27

ColdFusion

@coldfusion

5.22M subs 2 brands

#28

deermeatfordinner

@deermeatfordinner

3.54M subs 2 brands

#29

How Money Works

@howmoneyworks

1.76M subs 2 brands

#30

Ishan Sharma

@ishansharma7390

2.19M subs 2 brands

#31

Greg Isenberg

@gregisenberg

725K subs 2 brands

#32

Slidebean

@slidebean

712K subs 2 brands

#33

Aurelius Tjin

@aureliustjin

563K subs 2 brands

#34

muchelleb

@muchelleb

500K subs 2 brands

#35

Monica Church

@monicachurch

1.65M subs 2 brands

#36

Justin Tse

@justintse

982K subs 2 brands

#37

Sarah Funk

@sarahfunky

315K subs 2 brands

#38

How History Works

@howhistoryworks

227K subs 2 brands

#39

Not Even French

@notevenfrench

180K subs 2 brands

#40

Hello Internet

@hellointernetpodcast

156K subs 2 brands

#41

How I AI

@howiaipodcast

125K subs 2 brands

#42

Indie Founder Podcast

@indiefounderpodcast

295 subs 2 brands

#43

MyLifeAsEva

@mylifeaseva

11M subs 2 brands

#44

Graham Stephan

@grahamstephan

5.18M subs 2 brands

#45

Shawn Ryan Show

@shawnryanshow

5M subs 2 brands

#46

Caleb Hammer

@calebhammer

4.02M subs 2 brands

#47

المخبر الاقتصادي - Mokhbir Eqtisadi

@mokhbireqtisadi

2.69M subs 2 brands

#48

Lavendaire

@lavendaire

2.58M subs 2 brands

#49

Charlie Chang

@charliechang

1.46M subs 2 brands

#50

PopGumbo

@thatpopgumbo

1.41M subs 2 brands

About the Startup niche

The startup niche on YouTube revolves around entrepreneurship, venture capital, product launches, and the culture of building companies from the ground up. Viewers come here for founder stories, breakdowns of business models, coverage of emerging tech, and honest takes on what it actually takes to scale an idea into a sustainable company. The content ranges from commentary on high-profile funding rounds to practical guides on tools and workflows that early-stage builders rely on daily.

Creators in this space tend to build unusually loyal audiences because their viewers are actively trying to solve real problems, not just consuming entertainment. Long-form analysis, case studies, and interview formats perform well because the audience rewards depth and credibility over spectacle. Many creators position themselves as practitioners or insiders, which fosters a sense of community between those who are building and those who aspire to.

For brands, this niche offers direct access to a highly motivated audience with strong purchase intent around software, financial tools, and professional services, making sponsors like Webull or SafetyWing a natural fit. Advertisers invest here because the viewers are decision-makers who are actively researching and spending on products that help them grow.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention startup brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the startup niche.

Frequently asked questions

Who are the top startup YouTube influencers?

The top startup YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Lenny's Podcast, This Week in Startups, and My First Million.

How does Sponsorship.so rank startup influencers?

Sponsorship.so ranks startup influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this startup influencer page show?

This page shows YouTube influencers and creators connected to startup sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this startup influencer data updated?

The latest data update shown for this influencer ranking is October 24, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

Land Better Brand Deals

Get instant access to 9.51K brands and 271K channels to find better partnerships faster.

See which creators mention each brand
Set alerts for new sponsorship opportunities
Manage outreach campaigns in one place

Unlock the full database