Top 50 Startup YouTube Influencers

See which YouTube influencers and creators work with Startup brands. Discover sponsored YouTubers in Startup and which companies pay them for sponsorships.

Startup niche overview

523

Creator mentions

4.04K

Video mentions

237K

Median Subscribers

July 12, 2026

Last data update

Top sponsors in the Startup space

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In the Startup space, we track 523 YouTube channels, 19 sponsors, and have detected 4,043 mentions.

Top 50 Startup YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	This Week in Startups	5	29	351,000
2	Lenny's Podcast	5	24	611,000
3	Sourcery with Molly O'Shea	4	4	6,810
4	Alex Berman	3	34	137,000
5	My First Million	3	11	915,000
6	MagnatesMedia	3	6	1,850,000
7	Latasha James	3	5	233,000
8	SaaS District	3	5	1,360
9	Rob Walling	3	3	122,000
10	Arvid Kahl — The Bootstrapped Founder	2	78	11,500
11	UpFlip	2	30	1,510,000
12	The Diary Of A CEO	2	19	12,600,000
13	Deep Dive with Ali Abdaal	2	19	561,000
14	Internet Today	2	14	319,000
15	The Iced Coffee Hour	2	13	1,530,000
16	ColdFusion	2	5	5,190,000
17	How Money Works	2	5	1,520,000
18	Slidebean	2	4	632,000
19	Aurelius Tjin	2	4	558,000
20	muchelleb	2	4	500,000
21	Silicon Valley Girl	2	3	1,550,000
22	How History Works	2	3	227,000
23	Caleb Hammer	2	2	3,490,000
24	المخبر الاقتصادي - Mokhbir Eqtisadi	2	2	2,690,000
25	Lavendaire	2	2	2,580,000
26	اقتصاد الكوكب	2	2	1,390,000
27	Charlie Chang	2	2	1,360,000
28	AstronoGeek	2	2	974,000
29	Jensen Tung	2	2	541,000
30	mano deyvin	2	2	244,000
31	Behind the Bastards	2	2	155,000
32	Florian Darroman	2	2	8,810
33	SoftwareAuthority	1	645	796
34	AP Archive	1	351	5,850,000
35	ヒカル（Hikaru）	1	342	4,840,000
36	Appzone	1	268	839
37	Amixem	1	255	9,090,000
38	Redoan Kawsar	1	79	30,600
39	SaaS Master	1	76	32,700
40	Entrer En Lice	1	65	107,000
41	BLAST, Le souffle de l'info	1	54	1,540,000
42	Histoire Appliquée	1	53	201,000
43	Backseat	1	52	110,000
44	Le Point Genius	1	50	158,000
45	Noah Kagan	1	49	1,180,000
46	Dave Swift	1	40	33,800
47	Mathieu Delpeuch	1	35	23,400
48	Roberto Blake	1	32	638,000
49	Easy Access Tech	1	31	80,600
50	Mike Rowe	1	29	1,210,000

This Week in Startups

@startups

351K subs 5 brands

Lenny's Podcast

@lennyspodcast

611K subs 5 brands

Sourcery with Molly O'Shea

@sourceryvc

6.81K subs 4 brands

Alex Berman

@alexberman

137K subs 3 brands

My First Million

@myfirstmillionpod

915K subs 3 brands

MagnatesMedia

@magnatesmedia

1.85M subs 3 brands

Latasha James

@thelatashajames

233K subs 3 brands

SaaS District

@saasdistrict

1.36K subs 3 brands

Rob Walling

@robwalling

122K subs 3 brands

#10

Arvid Kahl — The Bootstrapped Founder

@thebootstrappedfounder

11.5K subs 2 brands

#11

UpFlip

@upflip

1.51M subs 2 brands

#12

The Diary Of A CEO

@thediaryofaceo

12.6M subs 2 brands

#13

Deep Dive with Ali Abdaal

@deepdivewithaliabdaal

561K subs 2 brands

#14

Internet Today

@internettodaytv

319K subs 2 brands

#15

The Iced Coffee Hour

@theicedcoffeehour

1.53M subs 2 brands

#16

ColdFusion

@coldfusion

5.19M subs 2 brands

#17

How Money Works

@howmoneyworks

1.52M subs 2 brands

#18

Slidebean

@slidebean

632K subs 2 brands

#19

Aurelius Tjin

@aureliustjin

558K subs 2 brands

#20

muchelleb

@muchelleb

500K subs 2 brands

#21

Silicon Valley Girl

@siliconvalleygirl

1.55M subs 2 brands

#22

How History Works

@howhistoryworks

227K subs 2 brands

#23

Caleb Hammer

@calebhammer

3.49M subs 2 brands

#24

المخبر الاقتصادي - Mokhbir Eqtisadi

@mokhbireqtisadi

2.69M subs 2 brands

#25

Lavendaire

@lavendaire

2.58M subs 2 brands

#26

اقتصاد الكوكب

@eqkawkab

1.39M subs 2 brands

#27

Charlie Chang

@charliechang

1.36M subs 2 brands

#28

AstronoGeek

@astronogeek

974K subs 2 brands

#29

Jensen Tung

@jensentung

541K subs 2 brands

#30

mano deyvin

@manodeyvin

244K subs 2 brands

#31

Behind the Bastards

@behindthebastards

155K subs 2 brands

#32

Florian Darroman

@asyncr0ne

8.81K subs 2 brands

#33

SoftwareAuthority

@softwareauthoritymedia

796 subs 1 brand

#34

AP Archive

@aparchive

5.85M subs 1 brand

#35

ヒカル（Hikaru）

@hikaruyoutube

4.84M subs 1 brand

#36

Appzone

@appzone1

839 subs 1 brand

#37

Amixem

@amixem

9.09M subs 1 brand

#38

Redoan Kawsar

@redoankawsar

30.6K subs 1 brand

#39

SaaS Master

@saasmaster

32.7K subs 1 brand

#40

Entrer En Lice

@entrerenlice

107K subs 1 brand

#41

BLAST, Le souffle de l'info

@blastinfo

1.54M subs 1 brand

#42

Histoire Appliquée

histoireappliquee

201K subs 1 brand

#43

Backseat

@backseat_fr

110K subs 1 brand

#44

Le Point Genius

@lepointgenius

158K subs 1 brand

#45

Noah Kagan

@noahkagan

1.18M subs 1 brand

#46

Dave Swift

@dave-swift

33.8K subs 1 brand

#47

Mathieu Delpeuch

@mathieudelpeuch

23.4K subs 1 brand

#48

Roberto Blake

@robertoblake

638K subs 1 brand

#49

Easy Access Tech

@easyaccesstech

80.6K subs 1 brand

#50

Mike Rowe

@therealmikerowe

1.21M subs 1 brand

About the Startup niche

The startup niche on YouTube revolves around entrepreneurship, venture capital, product launches, and the culture of building companies from the ground up. Viewers come here for founder stories, breakdowns of business models, coverage of emerging tech, and honest takes on what it actually takes to scale an idea into a sustainable company. The content ranges from commentary on high-profile funding rounds to practical guides on tools and workflows that early-stage builders rely on daily.

Creators in this space tend to build unusually loyal audiences because their viewers are actively trying to solve real problems, not just consuming entertainment. Long-form analysis, case studies, and interview formats perform well because the audience rewards depth and credibility over spectacle. Many creators position themselves as practitioners or insiders, which fosters a sense of community between those who are building and those who aspire to.

For brands, this niche offers direct access to a highly motivated audience with strong purchase intent around software, financial tools, and professional services, making sponsors like Webull or SafetyWing a natural fit. Advertisers invest here because the viewers are decision-makers who are actively researching and spending on products that help them grow.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention startup brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the startup niche.

Frequently asked questions

Who are the top startup YouTube influencers?

The top startup YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as This Week in Startups, Lenny's Podcast, and Sourcery with Molly O'Shea.

How does Sponsorship.so rank startup influencers?

Sponsorship.so ranks startup influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this startup influencer page show?

This page shows YouTube influencers and creators connected to startup sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this startup influencer data updated?

The latest data update shown for this influencer ranking is July 12, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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