Top 50 Startup YouTube Influencers

See which YouTube influencers and creators work with Startup brands. Discover sponsored YouTubers in Startup and which companies pay them for sponsorships.

Startup niche overview

1.08K

Creator mentions

9.57K

Video mentions

270K

Median Subscribers

October 10, 2026

Last data update

Top sponsors in the Startup space

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In the Startup space, we track 1,083 YouTube channels, 24 sponsors, and have detected 9,566 mentions.

Top 50 Startup YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Lenny's Podcast	6	41	643,000
2	This Week in Startups	6	31	354,000
3	My First Million	4	45	961,000
4	The Iced Coffee Hour	4	29	1,660,000
5	Silicon Valley Girl	4	7	1,590,000
6	SaaS District	4	7	1,370
7	Sourcery with Molly O'Shea	4	4	74,700
8	Shelby Church	3	80	1,850,000
9	Alex Berman	3	34	167,000
10	The Diary Of A CEO	3	22	20,300,000
11	Internet Today	3	15	319,000
12	Acquisitions Anonymous Podcast	3	10	8,420
13	MagnatesMedia	3	6	1,850,000
14	Latasha James	3	5	233,000
15	Rob Walling	3	3	127,000
16	Ben Hedges	2	179	230,000
17	readwithcindy	2	82	594,000
18	Arvid Kahl — The Bootstrapped Founder	2	78	11,900
19	Noah Kagan	2	51	1,180,000
20	UpFlip	2	47	1,760,000
21	Rowena Tsai	2	29	698,000
22	Deep Dive with Ali Abdaal	2	19	561,000
23	Brett Conti	2	11	973,000
24	ColdFusion	2	5	5,220,000
25	deermeatfordinner	2	5	3,540,000
26	How Money Works	2	5	1,520,000
27	Ishan Sharma	2	4	2,190,000
28	Slidebean	2	4	711,000
29	Aurelius Tjin	2	4	558,000
30	muchelleb	2	4	500,000
31	Monica Church	2	3	1,650,000
32	Sarah Funk	2	3	315,000
33	How History Works	2	3	227,000
34	Not Even French	2	3	180,000
35	How I AI	2	3	122,000
36	Michael Girdley	2	3	121,000
37	Indie Founder Podcast	2	3	295
38	MyLifeAsEva	2	2	11,000,000
39	Graham Stephan	2	2	5,180,000
40	Shawn Ryan Show	2	2	5,000,000
41	Caleb Hammer	2	2	3,550,000
42	المخبر الاقتصادي - Mokhbir Eqtisadi	2	2	2,690,000
43	Lavendaire	2	2	2,580,000
44	Charlie Chang	2	2	1,460,000
45	PopGumbo	2	2	1,410,000
46	اقتصاد الكوكب	2	2	1,390,000
47	AstronoGeek	2	2	974,000
48	Logically Answered	2	2	904,000
49	Jensen Tung	2	2	558,000
50	The Iced Coffee Hour Clips	2	2	334,000

Lenny's Podcast

@lennyspodcast

643K subs 6 brands

This Week in Startups

@startups

354K subs 6 brands

My First Million

@myfirstmillionpod

961K subs 4 brands

The Iced Coffee Hour

@theicedcoffeehour

1.66M subs 4 brands

Silicon Valley Girl

@siliconvalleygirl

1.59M subs 4 brands

SaaS District

@saasdistrict

1.37K subs 4 brands

Sourcery with Molly O'Shea

@sourceryvc

74.7K subs 4 brands

Shelby Church

@shelbychurch

1.85M subs 3 brands

Alex Berman

@alexberman

167K subs 3 brands

#10

The Diary Of A CEO

@thediaryofaceo

20.3M subs 3 brands

#11

Internet Today

@internettodaytv

319K subs 3 brands

#12

Acquisitions Anonymous Podcast

@acquisitionsanonymouspodcast

8.42K subs 3 brands

#13

MagnatesMedia

@magnatesmedia

1.85M subs 3 brands

#14

Latasha James

@thelatashajames

233K subs 3 brands

#15

Rob Walling

@robwalling

127K subs 3 brands

#16

Ben Hedges

@thecreditshifu

230K subs 2 brands

#17

readwithcindy

@readwithcindy

594K subs 2 brands

#18

Arvid Kahl — The Bootstrapped Founder

@thebootstrappedfounder

11.9K subs 2 brands

#19

Noah Kagan

@noahkagan

1.18M subs 2 brands

#20

UpFlip

@upflip

1.76M subs 2 brands

#21

Rowena Tsai

@rowena

698K subs 2 brands

#22

Deep Dive with Ali Abdaal

@deepdivewithaliabdaal

561K subs 2 brands

#23

Brett Conti

@brettconti

973K subs 2 brands

#24

ColdFusion

@coldfusion

5.22M subs 2 brands

#25

deermeatfordinner

@deermeatfordinner

3.54M subs 2 brands

#26

How Money Works

@howmoneyworks

1.52M subs 2 brands

#27

Ishan Sharma

@ishansharma7390

2.19M subs 2 brands

#28

Slidebean

@slidebean

711K subs 2 brands

#29

Aurelius Tjin

@aureliustjin

558K subs 2 brands

#30

muchelleb

@muchelleb

500K subs 2 brands

#31

Monica Church

@monicachurch

1.65M subs 2 brands

#32

Sarah Funk

@sarahfunky

315K subs 2 brands

#33

How History Works

@howhistoryworks

227K subs 2 brands

#34

Not Even French

@notevenfrench

180K subs 2 brands

#35

How I AI

@howiaipodcast

122K subs 2 brands

#36

Michael Girdley

@michael-girdley

121K subs 2 brands

#37

Indie Founder Podcast

@indiefounderpodcast

295 subs 2 brands

#38

MyLifeAsEva

@mylifeaseva

11M subs 2 brands

#39

Graham Stephan

@grahamstephan

5.18M subs 2 brands

#40

Shawn Ryan Show

@shawnryanshow

5M subs 2 brands

#41

Caleb Hammer

@calebhammer

3.55M subs 2 brands

#42

المخبر الاقتصادي - Mokhbir Eqtisadi

@mokhbireqtisadi

2.69M subs 2 brands

#43

Lavendaire

@lavendaire

2.58M subs 2 brands

#44

Charlie Chang

@charliechang

1.46M subs 2 brands

#45

PopGumbo

@thatpopgumbo

1.41M subs 2 brands

#46

اقتصاد الكوكب

@eqkawkab

1.39M subs 2 brands

#47

AstronoGeek

@astronogeek

974K subs 2 brands

#48

Logically Answered

@logicallyanswered

904K subs 2 brands

#49

Jensen Tung

@jensentung

558K subs 2 brands

#50

The Iced Coffee Hour Clips

@theicedcoffeehourclips

334K subs 2 brands

About the Startup niche

The startup niche on YouTube revolves around entrepreneurship, venture capital, product launches, and the culture of building companies from the ground up. Viewers come here for founder stories, breakdowns of business models, coverage of emerging tech, and honest takes on what it actually takes to scale an idea into a sustainable company. The content ranges from commentary on high-profile funding rounds to practical guides on tools and workflows that early-stage builders rely on daily.

Creators in this space tend to build unusually loyal audiences because their viewers are actively trying to solve real problems, not just consuming entertainment. Long-form analysis, case studies, and interview formats perform well because the audience rewards depth and credibility over spectacle. Many creators position themselves as practitioners or insiders, which fosters a sense of community between those who are building and those who aspire to.

For brands, this niche offers direct access to a highly motivated audience with strong purchase intent around software, financial tools, and professional services, making sponsors like Webull or SafetyWing a natural fit. Advertisers invest here because the viewers are decision-makers who are actively researching and spending on products that help them grow.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention startup brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the startup niche.

Frequently asked questions

Who are the top startup YouTube influencers?

The top startup YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Lenny's Podcast, This Week in Startups, and My First Million.

How does Sponsorship.so rank startup influencers?

Sponsorship.so ranks startup influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this startup influencer page show?

This page shows YouTube influencers and creators connected to startup sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this startup influencer data updated?

The latest data update shown for this influencer ranking is October 10, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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