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Top 50 Software YouTube Influencers
See which YouTube influencers and creators work with Software brands. Discover sponsored YouTubers in Software and which companies pay them for sponsorships.
Software niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Software space
In the Software space, we track 16,928 YouTube channels, 295 sponsors, and have detected 122,644 mentions.
Top 50 Software YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Linus Tech Tips | 34 | 197 | 16,900,000 |
| 2 | MacStories | 21 | 47 | 1,990 |
| 3 | Jon Rettinger | 19 | 314 | 1,650,000 |
| 4 | Lenny's Podcast | 18 | 69 | 611,000 |
| 5 | Luke Miani | 16 | 45 | 528,000 |
| 6 | Theo - t3․gg | 15 | 131 | 540,000 |
| 7 | Kevin Stratvert | 15 | 54 | 3,900,000 |
| 8 | Diolinux | 15 | 43 | 770,000 |
| 9 | Master Tutos 93 | 14 | 862 | 223,000 |
| 10 | Matt Wolfe | 14 | 54 | 922,000 |
| 11 | TechSource | 13 | 324 | 3,990,000 |
| 12 | Austin Evans | 13 | 30 | 5,690,000 |
| 13 | Justin Tse | 13 | 30 | 954,000 |
| 14 | TechLinked | 12 | 57 | 1,990,000 |
| 15 | Shannon Morse | 11 | 152 | 149,000 |
| 16 | The Linux Experiment | 11 | 50 | 406,000 |
| 17 | Tech With Tim | 11 | 48 | 2,030,000 |
| 18 | AppleTrack | 11 | 44 | 559,000 |
| 19 | Futurepedia | 11 | 34 | 675,000 |
| 20 | Hacksmith Industries | 10 | 316 | 15,400,000 |
| 21 | Mark Ellis Reviews | 10 | 211 | 249,000 |
| 22 | ZONEofTECH | 10 | 47 | 1,630,000 |
| 23 | fpt. | 10 | 35 | 570,000 |
| 24 | Fireship | 10 | 27 | 4,160,000 |
| 25 | AI Samson | 10 | 25 | 272,000 |
| 26 | WorldofAI | 10 | 22 | 165,000 |
| 27 | AI Search | 10 | 19 | 630,000 |
| 28 | The AI Advantage | 10 | 15 | 390,000 |
| 29 | Satori Graphics | 10 | 14 | 1,500,000 |
| 30 | Moore's Law Is Dead | 9 | 1,131 | 233,000 |
| 31 | Toasty Bros | 9 | 753 | 850,000 |
| 32 | Master NEWS | 9 | 209 | 23,300 |
| 33 | Fstoppers | 9 | 172 | 1,050,000 |
| 34 | Designs By IFR | 9 | 79 | 610,000 |
| 35 | Zach's Tech Turf | 9 | 64 | 1,560,000 |
| 36 | Techquickie | 9 | 43 | 4,320,000 |
| 37 | ShortCircuit | 9 | 32 | 2,490,000 |
| 38 | Sanjay C | 9 | 25 | 514,000 |
| 39 | Engineering with Utsav | 9 | 19 | 260,000 |
| 40 | Matt Talks Tech | 9 | 16 | 766,000 |
| 41 | TAC | 9 | 15 | 333,000 |
| 42 | Unbox Therapy | 9 | 13 | 24,700,000 |
| 43 | Léo - TechMaker | 9 | 13 | 1,910,000 |
| 44 | Bitwit | 8 | 103 | 2,350,000 |
| 45 | Panjno | 8 | 102 | 508,000 |
| 46 | Pete Matheson | 8 | 97 | 274,000 |
| 47 | PC Security Channel | 8 | 50 | 589,000 |
| 48 | Skill Up | 8 | 42 | 1,070,000 |
| 49 | MacRumors | 8 | 42 | 645,000 |
| 50 | Today I Found Out | 8 | 34 | 3,260,000 |
About the Software niche
Software on YouTube spans a vast range of tools, platforms, and digital services, from productivity apps and creative suites to privacy solutions like Aura and gaming platforms like CDKeys.com. Viewers in this space tend to be tech-curious, digitally active, and motivated by finding tools that genuinely improve how they work, play, or stay secure online. The culture leans practical and informed, with audiences that research before they buy and value honest, experience-based recommendations.
Creators thrive here by blending tutorials, reviews, and personal workflows into content that feels useful rather than promotional. Long-form deep dives and sponsored integrations both perform well because the audience expects some degree of product discovery as part of the viewing experience. That built-in openness to recommendations makes the creator-audience relationship especially well-suited to sponsor messaging.
For brands, this niche offers direct access to high-intent audiences who are already in a decision-making mindset around digital purchases. Software companies find strong fit here because viewers are primed to act on relevant offers, making sponsorships an efficient channel for driving trials, signups, and conversions.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention software brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the software niche.
Frequently asked questions
Who are the top software YouTube influencers?
The top software YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Linus Tech Tips, MacStories, and Jon Rettinger.
How does Sponsorship.so rank software influencers?
Sponsorship.so ranks software influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this software influencer page show?
This page shows YouTube influencers and creators connected to software sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this software influencer data updated?
The latest data update shown for this influencer ranking is July 18, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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