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Top 50 Small Business YouTube Influencers
See which YouTube influencers and creators work with Small Business brands. Discover sponsored YouTubers in Small Business and which companies pay them for sponsorships.
Small Business niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Small Business space
In the Small Business space, we track 2,873 YouTube channels, 93 sponsors, and have detected 21,735 mentions.
Top 50 Small Business YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | The Iced Coffee Hour | 7 | 110 | 1,530,000 |
| 2 | Latasha James | 7 | 63 | 233,000 |
| 3 | UpFlip | 7 | 39 | 1,510,000 |
| 4 | StackGuide | 6 | 145 | 23,300 |
| 5 | Benjamin Code | 6 | 130 | 158,000 |
| 6 | SoftwareAuthority | 5 | 678 | 796 |
| 7 | Linus Tech Tips | 5 | 257 | 16,900,000 |
| 8 | Doc Williams | 5 | 35 | 49,000 |
| 9 | Lenny's Podcast | 5 | 24 | 611,000 |
| 10 | This Week in Startups | 5 | 23 | 351,000 |
| 11 | Learn With Shopify | 5 | 14 | 806,000 |
| 12 | MagnatesMedia | 5 | 8 | 1,850,000 |
| 13 | Théo Lion - Coudac | 5 | 6 | 76,000 |
| 14 | The Virtual Savvy | 5 | 5 | 104,000 |
| 15 | THE ECOM KING | 4 | 279 | 608,000 |
| 16 | YMH Studios | 4 | 170 | 2,150,000 |
| 17 | Theo Von | 4 | 97 | 4,470,000 |
| 18 | Elliott Prendy | 4 | 67 | 100,000 |
| 19 | Kripesh Adwani | 4 | 42 | 174,000 |
| 20 | MeidasTouch | 4 | 35 | 6,420,000 |
| 21 | Rooster Teeth | 4 | 28 | 8,950,000 |
| 22 | Bert Kreischer | 4 | 27 | 1,490,000 |
| 23 | Naam Wynn | 4 | 26 | 277,000 |
| 24 | Marko | 4 | 20 | 81,700 |
| 25 | oso.shannon | 4 | 17 | 24,300 |
| 26 | Ishan Sharma | 4 | 15 | 1,990,000 |
| 27 | The Financial Diet | 4 | 15 | 1,280,000 |
| 28 | Hola Slashie 斜槓說 | 4 | 13 | 22,300 |
| 29 | Ali Abdaal | 4 | 11 | 6,660,000 |
| 30 | Redacted | 4 | 11 | 2,790,000 |
| 31 | Financial Wolf | 4 | 10 | 288,000 |
| 32 | Caleb Hammer | 4 | 9 | 3,550,000 |
| 33 | Adam Digital Business | 4 | 8 | 126,000 |
| 34 | Craylor | 4 | 5 | 63,300 |
| 35 | Slidebean | 4 | 4 | 632,000 |
| 36 | Lex Clips | 3 | 416 | 1,540,000 |
| 37 | I Will Teach You To Be Rich | 3 | 146 | 985,000 |
| 38 | Dropshipping Suppliers Hub | 3 | 115 | 737 |
| 39 | Lex Fridman | 3 | 95 | 5,030,000 |
| 40 | Peter Schiff | 3 | 93 | 596,000 |
| 41 | Internet Today | 3 | 79 | 319,000 |
| 42 | Funhaus | 3 | 71 | 1,370,000 |
| 43 | The Majority Report w/ Sam Seder | 3 | 60 | 2,060,000 |
| 44 | Kenniqua Lewter at Systems Rehab | 3 | 55 | 14,900 |
| 45 | Justin Cener | 3 | 53 | 41,900 |
| 46 | Will Paterson | 3 | 47 | 965,000 |
| 47 | Philip DeFranco | 3 | 30 | 6,640,000 |
| 48 | I've Had It | 3 | 27 | 1,450,000 |
| 49 | My First Million | 3 | 21 | 932,000 |
| 50 | Jason West | 3 | 20 | 734,000 |
About the Small Business niche
Small business content on YouTube covers the full arc of entrepreneurship, from launching an online store or freelance practice to managing cash flow, hiring, and scaling operations. Creators explore topics like e-commerce, dropshipping, rental property management, branding, and productivity, and the culture feels practical and grounded, with viewers seeking real guidance they can act on rather than abstract theory.
The formats that resonate most tend to be tutorials, income reports, and candid behind-the-scenes looks at running an actual business, because audiences here are hungry for transparency and lived experience. Creators who share their own wins and failures build unusually loyal communities, since viewers often return week after week as their own ventures grow alongside the channel.
Brands serving entrepreneurs, such as GoDaddy for web presence or tools like Erank for marketplace optimization, find a highly motivated audience in this space, one actively spending to solve real operational problems. The purchase intent is strong and immediate, making it an efficient niche for sponsors whose products directly reduce friction in starting or running a business.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention small business brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the small business niche.
Frequently asked questions
Who are the top small business YouTube influencers?
The top small business YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as The Iced Coffee Hour, Latasha James, and UpFlip.
How does Sponsorship.so rank small business influencers?
Sponsorship.so ranks small business influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this small business influencer page show?
This page shows YouTube influencers and creators connected to small business sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this small business influencer data updated?
The latest data update shown for this influencer ranking is August 5, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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