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Top 50 Skincare YouTube Influencers
See which YouTube influencers and creators work with Skincare brands. Discover sponsored YouTubers in Skincare and which companies pay them for sponsorships.
Skincare niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Skincare space
In the Skincare space, we track 3,294 YouTube channels, 201 sponsors, and have detected 20,164 mentions.
Top 50 Skincare YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Hyram | 36 | 122 | 4,420,000 |
| 2 | Tati | 28 | 114 | 7,910,000 |
| 3 | Vogue | 22 | 43 | 15,900,000 |
| 4 | Shaaanxo | 21 | 489 | 2,940,000 |
| 5 | Laura Lee | 20 | 76 | 4,610,000 |
| 6 | Christen Dominique | 20 | 70 | 5,060,000 |
| 7 | KathleenLights | 19 | 302 | 4,100,000 |
| 8 | HotandFlashy | 19 | 288 | 1,220,000 |
| 9 | Sarah Rose | 19 | 223 | 29,400 |
| 10 | James Welsh | 19 | 42 | 1,560,000 |
| 11 | Jen Luv | 18 | 61 | 376,000 |
| 12 | Kelly Gooch | 18 | 28 | 178,000 |
| 13 | Amelia Liana | 17 | 68 | 603,000 |
| 14 | Andréa Matillano | 17 | 33 | 357,000 |
| 15 | Manny Mua | 16 | 229 | 4,830,000 |
| 16 | RachhLoves | 16 | 81 | 1,450,000 |
| 17 | Theresa is Dead | 16 | 68 | 68,500 |
| 18 | STEPHANIE TOMS | 16 | 52 | 502,000 |
| 19 | Josie | 16 | 41 | 580,000 |
| 20 | Sananas | 15 | 89 | 3,020,000 |
| 21 | Haley Kim | 15 | 50 | 1,330,000 |
| 22 | Shea Whitney | 14 | 284 | 1,760,000 |
| 23 | Smitha Deepak | 13 | 383 | 3,720,000 |
| 24 | Morgan Turner | 13 | 52 | 356,000 |
| 25 | Michelle Phan | 13 | 26 | 8,520,000 |
| 26 | Angelica Nyqvist | 12 | 92 | 137,000 |
| 27 | Dr Dray | 12 | 61 | 2,550,000 |
| 28 | Jessica Braun | 12 | 46 | 661,000 |
| 29 | Estée Lalonde | 12 | 41 | 1,050,000 |
| 30 | Doctorly | 12 | 28 | 3,430,000 |
| 31 | SMLx0 | 12 | 26 | 1,090,000 |
| 32 | Hannah Louise Poston | 12 | 18 | 193,000 |
| 33 | Super Style Tips | 11 | 144 | 3,890,000 |
| 34 | Zoe Sugg | 11 | 64 | 5,000,000 |
| 35 | Dominique Sachse | 11 | 62 | 1,900,000 |
| 36 | Samantha March | 11 | 44 | 115,000 |
| 37 | Julia Adams MUA | 11 | 35 | 278,000 |
| 38 | Matilda on Video | 11 | 25 | 342,000 |
| 39 | Hailey Sani | 11 | 18 | 1,310,000 |
| 40 | ROMY | 11 | 16 | 1,550,000 |
| 41 | AlexandrasGirlyTalk | 11 | 15 | 3,630,000 |
| 42 | Kennie J.D. | 10 | 85 | 757,000 |
| 43 | Lydia Elise Millen | 10 | 51 | 1,030,000 |
| 44 | sophdoeslife | 10 | 48 | 1,410,000 |
| 45 | Lauren Mae Beauty | 10 | 36 | 152,000 |
| 46 | Horia | 10 | 30 | 2,440,000 |
| 47 | Pibou Beauty | 10 | 28 | 176,000 |
| 48 | Jenn Im | 10 | 17 | 3,260,000 |
| 49 | Shera | 10 | 17 | 2,020,000 |
| 50 | Cassandra Bankson | 10 | 16 | 2,430,000 |
About the Skincare niche
Skincare on YouTube spans a wide spectrum of content, from minimalist routine guides and ingredient deep-dives to dermatologist commentary and product reviews aimed at specific concerns like aging, acne, or sensitivity. Brands such as Curology and OneSkin reflect the range of the space, which covers both personalized prescription-style solutions and science-forward anti-aging formulations. Viewers are driven by a desire for trustworthy, evidence-based guidance in a category where misinformation is common and the stakes feel personal.
Creators in this niche tend to build unusually close relationships with their audiences because skin is tied to confidence and self-perception, making followers genuinely invested in a creator's honest opinion. Long-form tutorials, reaction videos, and dermatologist collaborations all perform well, and channels that maintain transparency about what works and what does not tend to earn lasting loyalty. That authenticity premium makes this niche particularly compelling for creators who want to position themselves as trusted advisors.
For brands, this niche offers direct access to an audience that is already in a buying mindset, actively researching products before committing to a purchase, which makes sponsorship placements feel relevant rather than intrusive. Beauty and wellness advertisers find strong alignment here with consumers who repurchase frequently and respond well to education-driven marketing.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention skincare brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the skincare niche.
Frequently asked questions
Who are the top skincare YouTube influencers?
The top skincare YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Hyram, Tati, and Vogue.
How does Sponsorship.so rank skincare influencers?
Sponsorship.so ranks skincare influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this skincare influencer page show?
This page shows YouTube influencers and creators connected to skincare sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this skincare influencer data updated?
The latest data update shown for this influencer ranking is July 12, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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