Top 50 SaaS YouTube Influencers

See which YouTube influencers and creators work with SaaS brands. Discover sponsored YouTubers in SaaS and which companies pay them for sponsorships.

SaaS niche overview

5.13K

Creator mentions

35.4K

Video mentions

217K

Median Subscribers

September 26, 2026

Last data update

Top sponsors in the SaaS space

Unlock more brands Get the full brand list

In the SaaS space, we track 5,130 YouTube channels, 255 sponsors, and have detected 35,408 mentions.

Top 50 SaaS YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Lenny's Podcast	42	363	626,000
2	This Week in Startups	31	213	351,000
3	How I AI	22	76	105,000
4	Theo - t3․gg	18	166	553,000
5	Tech With Tim	17	53	2,070,000
6	Linus Tech Tips	16	251	16,900,000
7	My First Million	15	347	932,000
8	StackGuide	15	282	23,300
9	Simpletivity	15	113	401,000
10	Ishan Sharma	14	68	1,990,000
11	MacStories	13	25	2,290
12	Wit & Wire \| Course Creation Tips ✨	13	20	36,500
13	Craylor	13	18	63,300
14	Kevin Stratvert	12	193	3,900,000
15	Latasha James	12	45	233,000
16	Silicon Valley Girl	12	41	1,550,000
17	SaaS District	12	19	1,360
18	Aurelius Tjin	12	18	558,000
19	AI Master	11	26	303,000
20	Co-Intelligence Podcast	11	25	6,670
21	Rob Walling	11	16	124,000
22	The AI Advantage	11	13	390,000
23	Cereal Entrepreneur - Jordan Steen	10	420	63,300
24	Doc Williams	10	361	49,200
25	Rob The AI Guy	10	60	94,800
26	WorldofAI	10	52	230,000
27	Grace Leung	10	41	90,900
28	Tool Finder	10	33	444,000
29	Fireship	10	24	4,250,000
30	SaaS Inspection	10	21	6,640
31	Simon Høiberg	10	18	264,000
32	Daniel \| Tech & Data	10	14	584,000
33	Shubham SHARMA	9	75	310,000
34	The Iced Coffee Hour	9	70	1,530,000
35	Alex Berman	9	42	137,000
36	NetworkChuck	9	32	5,380,000
37	Jack Roberts	9	32	222,000
38	Jon Rettinger	9	27	1,660,000
39	Cole Medin	9	20	219,000
40	Adam Digital Business	9	20	126,000
41	Finsweet	9	20	26,900
42	Astro K Joseph	9	18	82,700
43	Dan - Smart Tutorials	9	10	281,000
44	SoftwareAuthority	8	682	796
45	Cal Newport	8	118	296,000
46	Matthew Berman	8	58	527,000
47	Anastasia Blogger	8	54	242,000
48	Skill Leap AI	8	45	336,000
49	Matt Wolfe	8	43	987,000
50	Demetri Panici	8	31	25,100

Lenny's Podcast

@lennyspodcast

626K subs 42 brands

This Week in Startups

@startups

351K subs 31 brands

How I AI

@howiaipodcast

105K subs 22 brands

Theo - t3․gg

@t3dotgg

553K subs 18 brands

Tech With Tim

@techwithtim

2.07M subs 17 brands

Linus Tech Tips

@linustechtips

16.9M subs 16 brands

My First Million

@myfirstmillionpod

932K subs 15 brands

StackGuide

@stackguide

23.3K subs 15 brands

Simpletivity

@simpletivity

401K subs 15 brands

#10

Ishan Sharma

@ishansharma7390

1.99M subs 14 brands

#11

MacStories

@macstories09

2.29K subs 13 brands

#12

Wit & Wire | Course Creation Tips ✨

@witandwire

36.5K subs 13 brands

#13

Craylor

@craylor

63.3K subs 13 brands

#14

Kevin Stratvert

@kevinstratvert

3.9M subs 12 brands

#15

Latasha James

@thelatashajames

233K subs 12 brands

#16

Silicon Valley Girl

@siliconvalleygirl

1.55M subs 12 brands

#17

SaaS District

@saasdistrict

1.36K subs 12 brands

#18

Aurelius Tjin

@aureliustjin

558K subs 12 brands

#19

AI Master

@iamaimaster

303K subs 11 brands

#20

Co-Intelligence Podcast

@co-intelligencepod

6.67K subs 11 brands

#21

Rob Walling

@robwalling

124K subs 11 brands

#22

The AI Advantage

@aiadvantage

390K subs 11 brands

#23

Cereal Entrepreneur - Jordan Steen

@cerealentrepreneurjordansteen

63.3K subs 10 brands

#24

Doc Williams

@docwilliams

49.2K subs 10 brands

#25

Rob The AI Guy

@realrobtheaiguy

94.8K subs 10 brands

#26

WorldofAI

@intheworldofai

230K subs 10 brands

#27

Grace Leung

@graceleungyl

90.9K subs 10 brands

#28

Tool Finder

@toolfinderhq

444K subs 10 brands

#29

Fireship

@fireship

4.25M subs 10 brands

#30

SaaS Inspection

@saasinspection

6.64K subs 10 brands

#31

Simon Høiberg

@simonhoiberg

264K subs 10 brands

#32

Daniel | Tech & Data

@daniel-dann

584K subs 10 brands

#33

Shubham SHARMA

@shubham_sharma

310K subs 9 brands

#34

The Iced Coffee Hour

@theicedcoffeehour

1.53M subs 9 brands

#35

Alex Berman

@alexberman

137K subs 9 brands

#36

NetworkChuck

@networkchuck

5.38M subs 9 brands

#37

Jack Roberts

@itssssss_jack

222K subs 9 brands

#38

Jon Rettinger

@jon4lakers

1.66M subs 9 brands

#39

Cole Medin

@colemedin

219K subs 9 brands

#40

Adam Digital Business

@adamdigitalbusiness

126K subs 9 brands

#41

Finsweet

@finsweet

26.9K subs 9 brands

#42

Astro K Joseph

@astrokj

82.7K subs 9 brands

#43

Dan - Smart Tutorials

@dansmarttutorials

281K subs 9 brands

#44

SoftwareAuthority

@softwareauthoritymedia

796 subs 8 brands

#45

Cal Newport

@calnewportmedia

296K subs 8 brands

#46

Matthew Berman

@matthew_berman

527K subs 8 brands

#47

Anastasia Blogger

@anastasiablogger

242K subs 8 brands

#48

Skill Leap AI

@skillleapai

336K subs 8 brands

#49

Matt Wolfe

@mreflow

987K subs 8 brands

#50

Demetri Panici

@demetripanici

25.1K subs 8 brands

About the SaaS niche

Software as a Service content on YouTube covers the tools, platforms, and workflows that modern businesses and developers rely on daily, from project management and analytics suites to developer infrastructure and AI-powered productivity apps. Creators in this space review, compare, and demonstrate products like Atlassian and Zoho Analytics, helping founders, engineers, and operators make informed decisions about the software stacks they actually build their work around. The culture values technical credibility and practical depth over hype.

Tutorials, deep-dive reviews, and workflow walkthroughs tend to perform well here because viewers arrive with a specific problem they need solved. That intent-driven relationship means creators build unusually loyal audiences who trust their recommendations and return repeatedly as their tool needs evolve. Many creators are practitioners themselves, which lends their content an authenticity that generic tech coverage rarely achieves.

This niche is a strong fit for brands because the audience skews toward decision-makers and builders with real purchasing authority and active software budgets. Sponsorships land with viewers who are already in an evaluation mindset, making conversion potential notably high for both niche SaaS products and broader business tools.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention saas brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the saas niche.

Frequently asked questions

Who are the top saas YouTube influencers?

The top saas YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Lenny's Podcast, This Week in Startups, and How I AI.

How does Sponsorship.so rank saas influencers?

Sponsorship.so ranks saas influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this saas influencer page show?

This page shows YouTube influencers and creators connected to saas sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this saas influencer data updated?

The latest data update shown for this influencer ranking is September 26, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

Land Better Brand Deals

Get instant access to 7.37K brands and 268K channels to find better partnerships faster.

See which creators mention each brand
Set alerts for new sponsorship opportunities
Manage outreach campaigns in one place

Unlock the full database