Top 50 SaaS YouTube Influencers

See which YouTube influencers and creators work with SaaS brands. Discover sponsored YouTubers in SaaS and which companies pay them for sponsorships.

SaaS niche overview

5.04K

Creator mentions

34.5K

Video mentions

223K

Median Subscribers

September 5, 2026

Last data update

Top sponsors in the SaaS space

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In the SaaS space, we track 5,042 YouTube channels, 249 sponsors, and have detected 34,497 mentions.

Top 50 SaaS YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Lenny's Podcast	41	360	626,000
2	This Week in Startups	30	197	351,000
3	How I AI	21	73	105,000
4	Theo - t3․gg	18	165	553,000
5	Tech With Tim	17	52	2,070,000
6	Linus Tech Tips	16	248	16,900,000
7	My First Million	15	345	932,000
8	Simpletivity	15	113	401,000
9	StackGuide	14	178	23,300
10	Ishan Sharma	14	68	1,990,000
11	MacStories	13	25	2,290
12	Wit & Wire \| Course Creation Tips ✨	13	20	36,500
13	Craylor	13	18	63,300
14	Kevin Stratvert	12	193	3,900,000
15	SaaS District	12	19	1,360
16	Aurelius Tjin	12	18	558,000
17	Silicon Valley Girl	11	38	1,550,000
18	AI Master	11	26	303,000
19	Co-Intelligence Podcast	11	25	6,670
20	Rob Walling	11	16	124,000
21	The AI Advantage	11	13	390,000
22	Cereal Entrepreneur - Jordan Steen	10	420	63,300
23	Doc Williams	10	361	49,200
24	Rob The AI Guy	10	60	94,800
25	WorldofAI	10	51	230,000
26	Latasha James	10	43	233,000
27	Grace Leung	10	41	90,900
28	Tool Finder	10	33	444,000
29	Fireship	10	24	4,250,000
30	SaaS Inspection	10	21	6,640
31	Simon Høiberg	10	18	264,000
32	Jack Roberts	9	32	222,000
33	NetworkChuck	9	29	5,380,000
34	Cole Medin	9	20	219,000
35	Adam Digital Business	9	20	126,000
36	Astro K Joseph	9	18	82,700
37	Finsweet	9	15	26,900
38	SoftwareAuthority	8	682	796
39	Shubham SHARMA	8	74	310,000
40	Matthew Berman	8	58	527,000
41	Anastasia Blogger	8	54	242,000
42	The Iced Coffee Hour	8	49	1,530,000
43	Skill Leap AI	8	45	336,000
44	Matt Wolfe	8	43	987,000
45	Alex Berman	8	41	137,000
46	Demetri Panici	8	31	25,100
47	Jon Rettinger	8	26	1,650,000
48	Justin Tse	8	17	954,000
49	The Futur	8	16	2,810,000
50	Diolinux	8	16	770,000

Lenny's Podcast

@lennyspodcast

626K subs 41 brands

This Week in Startups

@startups

351K subs 30 brands

How I AI

@howiaipodcast

105K subs 21 brands

Theo - t3․gg

@t3dotgg

553K subs 18 brands

Tech With Tim

@techwithtim

2.07M subs 17 brands

Linus Tech Tips

@linustechtips

16.9M subs 16 brands

My First Million

@myfirstmillionpod

932K subs 15 brands

Simpletivity

@simpletivity

401K subs 15 brands

StackGuide

@stackguide

23.3K subs 14 brands

#10

Ishan Sharma

@ishansharma7390

1.99M subs 14 brands

#11

MacStories

@macstories09

2.29K subs 13 brands

#12

Wit & Wire | Course Creation Tips ✨

@witandwire

36.5K subs 13 brands

#13

Craylor

@craylor

63.3K subs 13 brands

#14

Kevin Stratvert

@kevinstratvert

3.9M subs 12 brands

#15

SaaS District

@saasdistrict

1.36K subs 12 brands

#16

Aurelius Tjin

@aureliustjin

558K subs 12 brands

#17

Silicon Valley Girl

@siliconvalleygirl

1.55M subs 11 brands

#18

AI Master

@iamaimaster

303K subs 11 brands

#19

Co-Intelligence Podcast

@co-intelligencepod

6.67K subs 11 brands

#20

Rob Walling

@robwalling

124K subs 11 brands

#21

The AI Advantage

@aiadvantage

390K subs 11 brands

#22

Cereal Entrepreneur - Jordan Steen

@cerealentrepreneurjordansteen

63.3K subs 10 brands

#23

Doc Williams

@docwilliams

49.2K subs 10 brands

#24

Rob The AI Guy

@realrobtheaiguy

94.8K subs 10 brands

#25

WorldofAI

@intheworldofai

230K subs 10 brands

#26

Latasha James

@thelatashajames

233K subs 10 brands

#27

Grace Leung

@graceleungyl

90.9K subs 10 brands

#28

Tool Finder

@toolfinderhq

444K subs 10 brands

#29

Fireship

@fireship

4.25M subs 10 brands

#30

SaaS Inspection

@saasinspection

6.64K subs 10 brands

#31

Simon Høiberg

@simonhoiberg

264K subs 10 brands

#32

Jack Roberts

@itssssss_jack

222K subs 9 brands

#33

NetworkChuck

@networkchuck

5.38M subs 9 brands

#34

Cole Medin

@colemedin

219K subs 9 brands

#35

Adam Digital Business

@adamdigitalbusiness

126K subs 9 brands

#36

Astro K Joseph

@astrokj

82.7K subs 9 brands

#37

Finsweet

@finsweet

26.9K subs 9 brands

#38

SoftwareAuthority

@softwareauthoritymedia

796 subs 8 brands

#39

Shubham SHARMA

@shubham_sharma

310K subs 8 brands

#40

Matthew Berman

@matthew_berman

527K subs 8 brands

#41

Anastasia Blogger

@anastasiablogger

242K subs 8 brands

#42

The Iced Coffee Hour

@theicedcoffeehour

1.53M subs 8 brands

#43

Skill Leap AI

@skillleapai

336K subs 8 brands

#44

Matt Wolfe

@mreflow

987K subs 8 brands

#45

Alex Berman

@alexberman

137K subs 8 brands

#46

Demetri Panici

@demetripanici

25.1K subs 8 brands

#47

Jon Rettinger

@jon4lakers

1.65M subs 8 brands

#48

Justin Tse

@justintse

954K subs 8 brands

#49

The Futur

@thefutur

2.81M subs 8 brands

#50

Diolinux

@diolinux

770K subs 8 brands

About the SaaS niche

Software as a Service content on YouTube covers the tools, platforms, and workflows that modern businesses and developers rely on daily, from project management and analytics suites to developer infrastructure and AI-powered productivity apps. Creators in this space review, compare, and demonstrate products like Atlassian and Zoho Analytics, helping founders, engineers, and operators make informed decisions about the software stacks they actually build their work around. The culture values technical credibility and practical depth over hype.

Tutorials, deep-dive reviews, and workflow walkthroughs tend to perform well here because viewers arrive with a specific problem they need solved. That intent-driven relationship means creators build unusually loyal audiences who trust their recommendations and return repeatedly as their tool needs evolve. Many creators are practitioners themselves, which lends their content an authenticity that generic tech coverage rarely achieves.

This niche is a strong fit for brands because the audience skews toward decision-makers and builders with real purchasing authority and active software budgets. Sponsorships land with viewers who are already in an evaluation mindset, making conversion potential notably high for both niche SaaS products and broader business tools.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention saas brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the saas niche.

Frequently asked questions

Who are the top saas YouTube influencers?

The top saas YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Lenny's Podcast, This Week in Startups, and How I AI.

How does Sponsorship.so rank saas influencers?

Sponsorship.so ranks saas influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this saas influencer page show?

This page shows YouTube influencers and creators connected to saas sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this saas influencer data updated?

The latest data update shown for this influencer ranking is September 5, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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