Top 50 SaaS YouTube Influencers

See which YouTube influencers and creators work with SaaS brands. Discover sponsored YouTubers in SaaS and which companies pay them for sponsorships.

SaaS niche overview

6.03K

Creator mentions

41.9K

Video mentions

210K

Median Subscribers

October 17, 2026

Last data update

Top sponsors in the SaaS space

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In the SaaS space, we track 6,025 YouTube channels, 259 sponsors, and have detected 41,936 mentions.

Top 50 SaaS YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Lenny's Podcast	42	372	646,000
2	This Week in Startups	31	238	354,000
3	How I AI	22	86	124,000
4	Theo - t3․gg	18	176	572,000
5	Tech With Tim	18	56	2,100,000
6	Simpletivity	17	115	410,000
7	Linus Tech Tips	16	260	16,900,000
8	My First Million	15	377	964,000
9	StackGuide	15	286	24,900
10	Kevin Stratvert	15	207	4,470,000
11	Ishan Sharma	15	70	2,190,000
12	AI Master	15	51	337,000
13	Craylor	15	22	64,300
14	MacStories	14	32	2,340
15	Silicon Valley Girl	13	51	1,600,000
16	Latasha James	13	46	235,000
17	Stewart Gauld	13	25	389,000
18	Wit & Wire \| Course Creation Tips ✨	13	20	36,500
19	Jack Roberts	12	46	284,000
20	SaaS District	12	21	1,370
21	Daniel \| Tech & Data	12	18	630,000
22	Aurelius Tjin	12	18	558,000
23	Doc Williams	11	366	49,400
24	Rob The AI Guy	11	67	97,800
25	Tool Finder	11	48	452,000
26	CodeTV	11	34	127,000
27	Co-Intelligence Podcast	11	28	10,600
28	Simon Høiberg	11	19	266,000
29	Dan - Smart Tutorials	11	16	346,000
30	Rob Walling	11	16	128,000
31	The AI Advantage	11	14	487,000
32	Cereal Entrepreneur - Jordan Steen	10	420	63,000
33	Shubham SHARMA	10	77	323,000
34	WorldofAI	10	55	246,000
35	Grace Leung	10	41	90,900
36	Demetri Panici	10	36	25,300
37	Fireship	10	25	4,300,000
38	SaaS Inspection	10	21	6,640
39	SoftwareAuthority	9	683	796
40	The Iced Coffee Hour	9	71	1,660,000
41	Anastasia Blogger	9	56	241,000
42	Alex Berman	9	42	168,000
43	NetworkChuck	9	33	5,440,000
44	Jon Rettinger	9	28	1,660,000
45	Slidebean	9	20	712,000
46	Cole Medin	9	20	219,000
47	Adam Digital Business	9	20	126,000
48	Finsweet	9	20	26,900
49	Astro K Joseph	9	19	86,100
50	Shu	9	14	83,800

Lenny's Podcast

@lennyspodcast

646K subs 42 brands

This Week in Startups

@startups

354K subs 31 brands

How I AI

@howiaipodcast

124K subs 22 brands

Theo - t3․gg

@t3dotgg

572K subs 18 brands

Tech With Tim

@techwithtim

2.1M subs 18 brands

Simpletivity

@simpletivity

410K subs 17 brands

Linus Tech Tips

@linustechtips

16.9M subs 16 brands

My First Million

@myfirstmillionpod

964K subs 15 brands

StackGuide

@stackguide

24.9K subs 15 brands

#10

Kevin Stratvert

@kevinstratvert

4.47M subs 15 brands

#11

Ishan Sharma

@ishansharma7390

2.19M subs 15 brands

#12

AI Master

@iamaimaster

337K subs 15 brands

#13

Craylor

@craylor

64.3K subs 15 brands

#14

MacStories

@macstories09

2.34K subs 14 brands

#15

Silicon Valley Girl

@siliconvalleygirl

1.6M subs 13 brands

#16

Latasha James

@thelatashajames

235K subs 13 brands

#17

Stewart Gauld

@stewartgauld

389K subs 13 brands

#18

Wit & Wire | Course Creation Tips ✨

@witandwire

36.5K subs 13 brands

#19

Jack Roberts

@itssssss_jack

284K subs 12 brands

#20

SaaS District

@saasdistrict

1.37K subs 12 brands

#21

Daniel | Tech & Data

@daniel-dann

630K subs 12 brands

#22

Aurelius Tjin

@aureliustjin

558K subs 12 brands

#23

Doc Williams

@docwilliams

49.4K subs 11 brands

#24

Rob The AI Guy

@realrobtheaiguy

97.8K subs 11 brands

#25

Tool Finder

@toolfinderhq

452K subs 11 brands

#26

CodeTV

@codetv-dev

127K subs 11 brands

#27

Co-Intelligence Podcast

@co-intelligencepod

10.6K subs 11 brands

#28

Simon Høiberg

@simonhoiberg

266K subs 11 brands

#29

Dan - Smart Tutorials

@dansmarttutorials

346K subs 11 brands

#30

Rob Walling

@robwalling

128K subs 11 brands

#31

The AI Advantage

@aiadvantage

487K subs 11 brands

#32

Cereal Entrepreneur - Jordan Steen

@cerealentrepreneurjordansteen

63K subs 10 brands

#33

Shubham SHARMA

@shubham_sharma

323K subs 10 brands

#34

WorldofAI

@intheworldofai

246K subs 10 brands

#35

Grace Leung

@graceleungyl

90.9K subs 10 brands

#36

Demetri Panici

@demetripanici

25.3K subs 10 brands

#37

Fireship

@fireship

4.3M subs 10 brands

#38

SaaS Inspection

@saasinspection

6.64K subs 10 brands

#39

SoftwareAuthority

@softwareauthoritymedia

796 subs 9 brands

#40

The Iced Coffee Hour

@theicedcoffeehour

1.66M subs 9 brands

#41

Anastasia Blogger

@anastasiablogger

241K subs 9 brands

#42

Alex Berman

@alexberman

168K subs 9 brands

#43

NetworkChuck

@networkchuck

5.44M subs 9 brands

#44

Jon Rettinger

@jon4lakers

1.66M subs 9 brands

#45

Slidebean

@slidebean

712K subs 9 brands

#46

Cole Medin

@colemedin

219K subs 9 brands

#47

Adam Digital Business

@adamdigitalbusiness

126K subs 9 brands

#48

Finsweet

@finsweet

26.9K subs 9 brands

#49

Astro K Joseph

@astrokj

86.1K subs 9 brands

#50

Shu

@shu-t2o

83.8K subs 9 brands

About the SaaS niche

Software as a Service content on YouTube covers the tools, platforms, and workflows that modern businesses and developers rely on daily, from project management and analytics suites to developer infrastructure and AI-powered productivity apps. Creators in this space review, compare, and demonstrate products like Atlassian and Zoho Analytics, helping founders, engineers, and operators make informed decisions about the software stacks they actually build their work around. The culture values technical credibility and practical depth over hype.

Tutorials, deep-dive reviews, and workflow walkthroughs tend to perform well here because viewers arrive with a specific problem they need solved. That intent-driven relationship means creators build unusually loyal audiences who trust their recommendations and return repeatedly as their tool needs evolve. Many creators are practitioners themselves, which lends their content an authenticity that generic tech coverage rarely achieves.

This niche is a strong fit for brands because the audience skews toward decision-makers and builders with real purchasing authority and active software budgets. Sponsorships land with viewers who are already in an evaluation mindset, making conversion potential notably high for both niche SaaS products and broader business tools.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention saas brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the saas niche.

Frequently asked questions

Who are the top saas YouTube influencers?

The top saas YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Lenny's Podcast, This Week in Startups, and How I AI.

How does Sponsorship.so rank saas influencers?

Sponsorship.so ranks saas influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this saas influencer page show?

This page shows YouTube influencers and creators connected to saas sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this saas influencer data updated?

The latest data update shown for this influencer ranking is October 17, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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