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Top 50 SaaS YouTube Influencers
See which YouTube influencers and creators work with SaaS brands. Discover sponsored YouTubers in SaaS and which companies pay them for sponsorships.
SaaS niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the SaaS space
In the SaaS space, we track 3,736 YouTube channels, 176 sponsors, and have detected 25,611 mentions.
Top 50 SaaS YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Lenny's Podcast | 36 | 344 | 611,000 |
| 2 | This Week in Startups | 23 | 176 | 351,000 |
| 3 | How I AI | 19 | 45 | 32,700 |
| 4 | Linus Tech Tips | 13 | 169 | 16,800,000 |
| 5 | Simpletivity | 13 | 104 | 401,000 |
| 6 | Ishan Sharma | 13 | 64 | 1,990,000 |
| 7 | Tech With Tim | 13 | 44 | 2,030,000 |
| 8 | My First Million | 12 | 325 | 915,000 |
| 9 | StackGuide | 12 | 176 | 23,300 |
| 10 | Theo - t3․gg | 12 | 111 | 540,000 |
| 11 | Silicon Valley Girl | 12 | 40 | 1,550,000 |
| 12 | Wit & Wire | Course Creation Tips ✨ | 12 | 19 | 36,500 |
| 13 | Craylor | 12 | 17 | 63,300 |
| 14 | Cereal Entrepreneur - Jordan Steen | 10 | 420 | 63,700 |
| 15 | Tool Finder | 10 | 28 | 444,000 |
| 16 | Simon Høiberg | 10 | 18 | 264,000 |
| 17 | SaaS District | 10 | 15 | 1,360 |
| 18 | Kevin Stratvert | 9 | 189 | 3,900,000 |
| 19 | Latasha James | 9 | 42 | 233,000 |
| 20 | Jack Roberts | 9 | 30 | 222,000 |
| 21 | MacStories | 9 | 18 | 1,990 |
| 22 | Aurelius Tjin | 9 | 15 | 558,000 |
| 23 | Finsweet | 9 | 15 | 26,900 |
| 24 | Doc Williams | 8 | 340 | 46,100 |
| 25 | Shubham SHARMA | 8 | 74 | 286,000 |
| 26 | Demetri Panici | 8 | 24 | 25,100 |
| 27 | Adam Digital Business | 8 | 19 | 126,000 |
| 28 | Fireship | 8 | 18 | 4,160,000 |
| 29 | Rob Walling | 8 | 13 | 122,000 |
| 30 | Futurepedia | 7 | 52 | 675,000 |
| 31 | The Iced Coffee Hour | 7 | 44 | 1,530,000 |
| 32 | Matt Wolfe | 7 | 40 | 922,000 |
| 33 | Grace Leung | 7 | 36 | 90,900 |
| 34 | Jon Rettinger | 7 | 25 | 1,650,000 |
| 35 | Justin Tse | 7 | 15 | 954,000 |
| 36 | theyo | 7 | 13 | 95,600 |
| 37 | Rob The AI Guy | 7 | 10 | 84,900 |
| 38 | The AI Advantage | 7 | 8 | 390,000 |
| 39 | Anastasia Blogger | 6 | 47 | 242,000 |
| 40 | TechLinked | 6 | 43 | 1,990,000 |
| 41 | Alex Berman | 6 | 39 | 137,000 |
| 42 | byRosanna | 6 | 29 | 8,670 |
| 43 | Aakash Gupta | 6 | 23 | 18,400 |
| 44 | NetworkChuck | 6 | 19 | 4,850,000 |
| 45 | Alejavi Rivera | 6 | 17 | 407,000 |
| 46 | CodeTV | 6 | 14 | 108,000 |
| 47 | Charlie Chang | 6 | 11 | 1,360,000 |
| 48 | Brett Malinowski | 6 | 11 | 522,000 |
| 49 | Benjamin Code | 6 | 11 | 158,000 |
| 50 | TechSource | 6 | 9 | 3,990,000 |
About the SaaS niche
Software as a Service content on YouTube covers the tools, platforms, and workflows that modern businesses and developers rely on daily, from project management and analytics suites to developer infrastructure and AI-powered productivity apps. Creators in this space review, compare, and demonstrate products like Atlassian and Zoho Analytics, helping founders, engineers, and operators make informed decisions about the software stacks they actually build their work around. The culture values technical credibility and practical depth over hype.
Tutorials, deep-dive reviews, and workflow walkthroughs tend to perform well here because viewers arrive with a specific problem they need solved. That intent-driven relationship means creators build unusually loyal audiences who trust their recommendations and return repeatedly as their tool needs evolve. Many creators are practitioners themselves, which lends their content an authenticity that generic tech coverage rarely achieves.
This niche is a strong fit for brands because the audience skews toward decision-makers and builders with real purchasing authority and active software budgets. Sponsorships land with viewers who are already in an evaluation mindset, making conversion potential notably high for both niche SaaS products and broader business tools.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention saas brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the saas niche.
Frequently asked questions
Who are the top saas YouTube influencers?
The top saas YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Lenny's Podcast, This Week in Startups, and How I AI.
How does Sponsorship.so rank saas influencers?
Sponsorship.so ranks saas influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this saas influencer page show?
This page shows YouTube influencers and creators connected to saas sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this saas influencer data updated?
The latest data update shown for this influencer ranking is July 11, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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