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Top 50 Personal Care YouTube Influencers
See which YouTube influencers and creators work with Personal Care brands. Discover sponsored YouTubers in Personal Care and which companies pay them for sponsorships.
Personal Care niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Personal Care space
In the Personal Care space, we track 10,803 YouTube channels, 156 sponsors, and have detected 70,753 mentions.
Top 50 Personal Care YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | MeidasTouch | 14 | 859 | 6,420,000 |
| 2 | YMH Studios | 11 | 252 | 2,150,000 |
| 3 | New Rockstars | 11 | 127 | 4,420,000 |
| 4 | Today I Found Out | 11 | 45 | 3,250,000 |
| 5 | Isabella Lanter | 11 | 29 | 184,000 |
| 6 | Bad Friends | 10 | 119 | 2,460,000 |
| 7 | Bert Kreischer | 10 | 111 | 1,490,000 |
| 8 | Shea Whitney | 10 | 22 | 1,760,000 |
| 9 | David Pakman Show | 9 | 980 | 3,660,000 |
| 10 | AreYouGarbage? Comedy Podcast | 9 | 208 | 259,000 |
| 11 | I've Had It | 9 | 134 | 1,450,000 |
| 12 | Teachingmensfashion | 9 | 124 | 7,410,000 |
| 13 | alpha m. | 9 | 97 | 6,930,000 |
| 14 | TigerBelly | 9 | 66 | 1,000,000 |
| 15 | Plant Based Bride | 9 | 63 | 211,000 |
| 16 | Annie Elise | 9 | 62 | 1,750,000 |
| 17 | Kennie J.D. | 9 | 30 | 757,000 |
| 18 | Stephanie Lange | 9 | 22 | 2,060,000 |
| 19 | wavywebsurf | 9 | 22 | 1,670,000 |
| 20 | Josie | 9 | 15 | 580,000 |
| 21 | Ashley Embers | 9 | 11 | 174,000 |
| 22 | Chael Sonnen | 8 | 197 | 1,340,000 |
| 23 | UnsubscribePodcast | 8 | 195 | 857,000 |
| 24 | Internet Today | 8 | 125 | 319,000 |
| 25 | We Might Be Drunk Podcast | 8 | 118 | 224,000 |
| 26 | TMG Studios | 8 | 67 | 1,190,000 |
| 27 | Some More News | 8 | 62 | 928,000 |
| 28 | Danny Jones | 8 | 60 | 1,260,000 |
| 29 | Jon Rettinger | 8 | 55 | 1,650,000 |
| 30 | Kayley Melissa | 8 | 36 | 1,760,000 |
| 31 | SciShow | 8 | 34 | 8,410,000 |
| 32 | Julian Dorey | 8 | 25 | 1,020,000 |
| 33 | cheapaudioman | 8 | 22 | 393,000 |
| 34 | Michelle Phan | 8 | 19 | 8,500,000 |
| 35 | Jacob R | 8 | 19 | 613,000 |
| 36 | fpt. | 8 | 18 | 570,000 |
| 37 | readwithcindy | 8 | 16 | 586,000 |
| 38 | kayla says | 8 | 15 | 157,000 |
| 39 | Shruti Arjun Anand | 8 | 14 | 10,200,000 |
| 40 | Mr and Mrs Adventure | 8 | 13 | 172,000 |
| 41 | Toasty Bros | 8 | 12 | 850,000 |
| 42 | How To Make Everything | 8 | 9 | 1,850,000 |
| 43 | The Tim Dillon Show | 7 | 226 | 932,000 |
| 44 | ScreenCrush | 7 | 217 | 1,790,000 |
| 45 | Philip DeFranco | 7 | 132 | 6,640,000 |
| 46 | Emily D. Baker | 7 | 104 | 852,000 |
| 47 | Michael Bisping Podcast | 7 | 101 | 216,000 |
| 48 | Do We Know Them? | 7 | 92 | 141,000 |
| 49 | Skill Up | 7 | 86 | 1,070,000 |
| 50 | Andrew Santino | 7 | 67 | 606,000 |
About the Personal Care niche
Personal care on YouTube spans grooming, skincare, haircare, and hygiene, attracting viewers who want honest guidance on everyday products and routines. The content ranges from dermatologist-backed skincare breakdowns to haircare tutorials featuring brands like Shark Beauty, reflecting how broad and personal these purchasing decisions can feel. Audiences here are motivated by real results and tend to seek out creators whose recommendations feel rooted in lived experience rather than advertising.
Creators in this space thrive by building trust through consistency and transparency, often reviewing products over time rather than offering quick first impressions. Long-form tutorials, comparison videos, and routine walkthroughs tend to perform well because viewers arrive with specific questions and want thorough answers. That depth of engagement translates into communities that return regularly and treat their favorite creators as genuine advisors.
For brands, this niche offers a direct line to consumers who are already in a buying mindset, actively researching products before making decisions. The high purchase intent and the intimate nature of personal care make sponsorships feel native rather than intrusive, which is why brands across skincare, grooming, and wellness invest heavily in creator partnerships here.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention personal care brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the personal care niche.
Frequently asked questions
Who are the top personal care YouTube influencers?
The top personal care YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as MeidasTouch, YMH Studios, and New Rockstars.
How does Sponsorship.so rank personal care influencers?
Sponsorship.so ranks personal care influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this personal care influencer page show?
This page shows YouTube influencers and creators connected to personal care sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this personal care influencer data updated?
The latest data update shown for this influencer ranking is September 5, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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