- Home
- Top Influencers
- Payments
Top 50 Payments YouTube Influencers
See which YouTube influencers and creators work with Payments brands. Discover sponsored YouTubers in Payments and which companies pay them for sponsorships.
Payments niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Payments space
In the Payments space, we track 4,745 YouTube channels, 48 sponsors, and have detected 54,742 mentions.
Top 50 Payments YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Lenny's Podcast | 10 | 24 | 626,000 |
| 2 | Internet Today | 4 | 90 | 319,000 |
| 3 | Lex Fridman | 4 | 63 | 5,030,000 |
| 4 | New Rockstars | 4 | 37 | 4,420,000 |
| 5 | BillyBinges | 4 | 7 | 410,000 |
| 6 | David Pakman Show | 3 | 363 | 3,660,000 |
| 7 | Caleb Hammer | 3 | 235 | 3,550,000 |
| 8 | The Rubin Report | 3 | 221 | 3,080,000 |
| 9 | The Why Files | 3 | 213 | 5,910,000 |
| 10 | Yes Theory | 3 | 93 | 9,940,000 |
| 11 | Shawn Ryan Show | 3 | 92 | 5,000,000 |
| 12 | The Iced Coffee Hour | 3 | 89 | 1,530,000 |
| 13 | Linus Tech Tips | 3 | 39 | 16,900,000 |
| 14 | Demi Zhuang | 3 | 33 | 41,600 |
| 15 | Nischa | 3 | 19 | 1,870,000 |
| 16 | SciShow | 3 | 14 | 8,410,000 |
| 17 | Anton Kraly - Drop Ship Lifestyle | 3 | 11 | 118,000 |
| 18 | fern | 3 | 10 | 4,710,000 |
| 19 | Creffie | 3 | 9 | 105,000 |
| 20 | Modest Money | 3 | 8 | 6,320 |
| 21 | UpFlip | 3 | 6 | 1,510,000 |
| 22 | Kennie J.D. | 3 | 6 | 757,000 |
| 23 | Cara Nicole | 3 | 6 | 280,000 |
| 24 | What Do You Wanna Talk About? With Cody Rhodes | 3 | 6 | 194,000 |
| 25 | Jon Rettinger | 3 | 5 | 1,650,000 |
| 26 | This Week in Startups | 3 | 5 | 351,000 |
| 27 | Yusuf İpek | 3 | 5 | 180,000 |
| 28 | Axel Paris — Finance En Clair | 3 | 5 | 84,900 |
| 29 | oddheader | 3 | 4 | 800,000 |
| 30 | I Allegedly | 3 | 4 | 317,000 |
| 31 | AskSebby | 3 | 4 | 314,000 |
| 32 | Trek Trendy | 3 | 3 | 1,290,000 |
| 33 | theyo | 3 | 3 | 95,600 |
| 34 | NTD | 2 | 911 | 1,410,000 |
| 35 | LaisvėsTV | 2 | 904 | 204,000 |
| 36 | The Majority Report w/ Sam Seder | 2 | 707 | 2,060,000 |
| 37 | Redacted | 2 | 463 | 2,790,000 |
| 38 | Chris @HoneyMoneySG | 2 | 316 | 44,200 |
| 39 | eGuinorante | 2 | 309 | 173,000 |
| 40 | Think School | 2 | 221 | 4,730,000 |
| 41 | Kelvin Learns Investing | 2 | 211 | 121,000 |
| 42 | Klajumo Kanalas | 2 | 200 | 101,000 |
| 43 | YMH Studios | 2 | 199 | 2,150,000 |
| 44 | Reel Rejects | 2 | 128 | 1,400,000 |
| 45 | Roanoke Gaming | 2 | 128 | 1,180,000 |
| 46 | Jordan B Peterson | 2 | 113 | 8,790,000 |
| 47 | Trash Taste | 2 | 109 | 1,650,000 |
| 48 | Double Toasted | 2 | 100 | 305,000 |
| 49 | Mutual Dropshipping | 2 | 92 | 1,140 |
| 50 | Farouk Life | 2 | 89 | 2,010,000 |
About the Payments niche
The payments niche on YouTube covers the tools, platforms, and services that move money in everyday life and business, from consumer apps like Revolut and Klarna to developer-facing infrastructure and cross-border transfer solutions. Content spans personal finance tips, fintech product reviews, e-commerce setup guides, and entrepreneurship advice, attracting viewers who are actively making decisions about how they manage, send, or receive money.
Creators in this space tend to build strong credibility by positioning themselves as trusted guides through a landscape where the stakes feel personal and the options are overwhelming. Tutorial-driven and comparison formats perform especially well, and audiences often return to the same creators repeatedly because trust is central to any financial decision. That loyalty translates into unusually attentive viewership.
From a brand perspective, this niche is compelling because the audience arrives with clear purchase intent, actively evaluating financial products and services rather than passively browsing. Fintech companies, payment processors, and business software providers find a receptive environment where a well-placed sponsorship can directly influence adoption decisions.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention payments brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the payments niche.
Frequently asked questions
Who are the top payments YouTube influencers?
The top payments YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Lenny's Podcast, Internet Today, and Lex Fridman.
How does Sponsorship.so rank payments influencers?
Sponsorship.so ranks payments influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this payments influencer page show?
This page shows YouTube influencers and creators connected to payments sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this payments influencer data updated?
The latest data update shown for this influencer ranking is September 17, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
Land Better Brand Deals
Get instant access to 7.19K brands and 268K channels to find better partnerships faster.
- See which creators mention each brand
- Set alerts for new sponsorship opportunities
- Manage outreach campaigns in one place