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Top 50 Natural YouTube Influencers
See which YouTube influencers and creators work with Natural brands. Discover sponsored YouTubers in Natural and which companies pay them for sponsorships.
Natural niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Natural space
In the Natural space, we track 5,902 YouTube channels, 148 sponsors, and have detected 46,325 mentions.
Top 50 Natural YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | MeidasTouch | 15 | 902 | 5,410,000 |
| 2 | Whitney Cummings | 13 | 83 | 563,000 |
| 3 | Annie Elise | 12 | 75 | 1,540,000 |
| 4 | YMH Studios | 11 | 45 | 2,150,000 |
| 5 | Abbey Sharp | 11 | 28 | 726,000 |
| 6 | Megyn Kelly | 10 | 362 | 3,980,000 |
| 7 | Shawn Ryan Show | 10 | 237 | 5,000,000 |
| 8 | Jessica Braun | 10 | 79 | 661,000 |
| 9 | Philip DeFranco | 10 | 61 | 6,610,000 |
| 10 | Christina P (christinap) | 10 | 52 | 222,000 |
| 11 | The Sesh | 10 | 36 | 183,000 |
| 12 | Trent & Allie | 10 | 30 | 481,000 |
| 13 | Kelly Gooch | 10 | 12 | 178,000 |
| 14 | Thomas DeLauer | 9 | 978 | 4,000,000 |
| 15 | Matt Walsh | 9 | 362 | 3,320,000 |
| 16 | Bret Weinstein | 9 | 165 | 513,000 |
| 17 | Redacted | 9 | 130 | 2,790,000 |
| 18 | The Rubin Report | 9 | 124 | 3,080,000 |
| 19 | Pod Save America | 9 | 94 | 1,040,000 |
| 20 | Michel Janse | 9 | 49 | 262,000 |
| 21 | Girls Next Level | 9 | 40 | 65,300 |
| 22 | Andréa Matillano | 9 | 10 | 357,000 |
| 23 | Michael Knowles | 8 | 579 | 2,500,000 |
| 24 | The Comments Section | 8 | 309 | 3,720,000 |
| 25 | Pete Holmes | 8 | 78 | 1,000,000 |
| 26 | Hyram | 8 | 26 | 4,420,000 |
| 27 | Ben Shapiro | 7 | 532 | 7,010,000 |
| 28 | Bobby Parrish | 7 | 350 | 10,100,000 |
| 29 | Shea Whitney | 7 | 276 | 1,760,000 |
| 30 | Andrew Klavan | 7 | 208 | 812,000 |
| 31 | Dr. Steve Turley | 7 | 192 | 1,390,000 |
| 32 | Hysteria | 7 | 103 | 445,000 |
| 33 | Theo Von | 7 | 91 | 4,470,000 |
| 34 | Russell Brand | 7 | 69 | 6,770,000 |
| 35 | gaelle garcia diaz | 7 | 50 | 2,030,000 |
| 36 | I've Had It | 7 | 47 | 1,450,000 |
| 37 | Taylor Wynn | 7 | 35 | 870,000 |
| 38 | Mile Higher | 7 | 33 | 712,000 |
| 39 | Marie | 7 | 19 | 1,540,000 |
| 40 | Good Simple Living | 7 | 17 | 537,000 |
| 41 | Bad Friends | 7 | 15 | 2,430,000 |
| 42 | Kennie J.D. | 7 | 11 | 757,000 |
| 43 | Sarah Rose | 7 | 11 | 29,400 |
| 44 | Allie Beth Stuckey | 6 | 393 | 647,000 |
| 45 | Chael Sonnen | 6 | 119 | 1,340,000 |
| 46 | New Rockstars | 6 | 102 | 4,330,000 |
| 47 | Trixie & Katya | 6 | 77 | 698,000 |
| 48 | Keto Twins | 6 | 69 | 261,000 |
| 49 | Farmhouse on Boone | 6 | 47 | 712,000 |
| 50 | Andrew Santino | 6 | 34 | 564,000 |
About the Natural niche
Natural products on YouTube span a broad spectrum of wellness, beauty, and lifestyle content, from organic skincare routines and herbal supplements to clean-ingredient beverages and plant-based grooming. Brands like Lumineux Health and Madrinas Coffee reflect how wide this category reaches, connecting consumers who prioritize what goes into and onto their bodies with creators who share those values. The culture here is grounded in transparency, ingredient literacy, and a genuine skepticism of synthetic alternatives.
Creators in this space tend to build unusually intimate relationships with their audiences because the content is rooted in personal health choices and daily rituals. Review-driven formats, routine walkthroughs, and honest ingredient breakdowns perform well because viewers arrive with real purchasing questions and high trust expectations. That trust dynamic is what keeps communities loyal and engagement strong over time.
For brands, this niche offers a rare alignment between product values and audience intent, as viewers are actively researching purchases rather than passively scrolling. Sponsors offering clean, transparent, or sustainably sourced products find receptive and conversion-ready audiences here.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention natural brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the natural niche.
Frequently asked questions
Who are the top natural YouTube influencers?
The top natural YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as MeidasTouch, Whitney Cummings, and Annie Elise.
How does Sponsorship.so rank natural influencers?
Sponsorship.so ranks natural influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this natural influencer page show?
This page shows YouTube influencers and creators connected to natural sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this natural influencer data updated?
The latest data update shown for this influencer ranking is July 11, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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