Top 50 Natural YouTube Influencers

See which YouTube influencers and creators work with Natural brands. Discover sponsored YouTubers in Natural and which companies pay them for sponsorships.

Natural niche overview

6.64K

Creator mentions

55.5K

Video mentions

255K

Median Subscribers

July 26, 2026

Last data update

Top sponsors in the Natural space

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In the Natural space, we track 6,641 YouTube channels, 220 sponsors, and have detected 55,478 mentions.

Top 50 Natural YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	MeidasTouch	18	993	5,410,000
2	Bret Weinstein	14	236	513,000
3	Whitney Cummings	14	84	563,000
4	Hyram	14	43	4,420,000
5	Tati	13	25	7,910,000
6	The Rubin Report	12	170	3,080,000
7	Jessica Braun	12	79	661,000
8	Annie Elise	12	67	1,540,000
9	Sarah Rose	12	48	29,400
10	YMH Studios	12	46	2,150,000
11	Trent & Allie	12	35	481,000
12	Abbey Sharp	12	29	726,000
13	Vogue	12	21	15,900,000
14	Kelly Gooch	12	15	178,000
15	Michael Knowles	11	639	2,500,000
16	Matt Walsh	11	405	3,320,000
17	Megyn Kelly	11	396	3,980,000
18	Shawn Ryan Show	11	266	5,000,000
19	Redacted	11	162	2,790,000
20	Dominique Sachse	11	54	1,900,000
21	Jenn Im	11	16	3,260,000
22	Thomas DeLauer	10	987	4,000,000
23	Philip DeFranco	10	65	6,610,000
24	Christina P (christinap)	10	52	222,000
25	Taylor Wynn	10	40	870,000
26	Andréa Matillano	10	11	357,000
27	Ben Shapiro	9	607	7,010,000
28	HotandFlashy	9	130	1,220,000
29	Theo Von	9	93	4,470,000
30	Farmhouse on Boone	9	52	712,000
31	Girls Next Level	9	40	65,300
32	The Sesh	9	37	183,000
33	Estée Lalonde	9	31	1,050,000
34	KathleenLights	9	23	4,100,000
35	Michelle Phan	9	17	8,520,000
36	Nick Viall	9	16	260,000
37	Allie Beth Stuckey	8	413	647,000
38	The Comments Section	8	310	3,720,000
39	Shea Whitney	8	279	1,760,000
40	Andrew Klavan	8	238	812,000
41	New Rockstars	8	111	4,360,000
42	Pod Save America	8	92	1,040,000
43	Keto Twins	8	89	261,000
44	Pete Holmes	8	78	1,000,000
45	Russell Brand	8	70	6,770,000
46	I've Had It	8	49	1,450,000
47	Mile Higher	8	29	712,000
48	Marie	8	22	1,540,000
49	RachhLoves	8	22	1,450,000
50	Good Simple Living	8	18	537,000

MeidasTouch

@meidastouch

5.41M subs 18 brands

Bret Weinstein

@darkhorsepod

513K subs 14 brands

Whitney Cummings

@whitneycummings

563K subs 14 brands

Hyram

@hyram

4.42M subs 14 brands

Tati

@tati

7.91M subs 13 brands

The Rubin Report

@rubinreport

3.08M subs 12 brands

Jessica Braun

@itsjessicabraun

661K subs 12 brands

Annie Elise

@annieelise

1.54M subs 12 brands

Sarah Rose

@sarahrosebeauty

29.4K subs 12 brands

#10

YMH Studios

@ymhstudios

2.15M subs 12 brands

#11

Trent & Allie

@trentandallie

481K subs 12 brands

#12

Abbey Sharp

@abbeyskitchen

726K subs 12 brands

#13

Vogue

@vogue

15.9M subs 12 brands

#14

Kelly Gooch

@kellygooch

178K subs 12 brands

#15

Michael Knowles

@michaelknowles

2.5M subs 11 brands

#16

Matt Walsh

@mattwalsh

3.32M subs 11 brands

#17

Megyn Kelly

@megynkelly

3.98M subs 11 brands

#18

Shawn Ryan Show

@shawnryanshow

5M subs 11 brands

#19

Redacted

@redactednews

2.79M subs 11 brands

#20

Dominique Sachse

@dominiquesachsetv

1.9M subs 11 brands

#21

Jenn Im

@imjennim

3.26M subs 11 brands

#22

Thomas DeLauer

@thomasdelauerofficial

4M subs 10 brands

#23

Philip DeFranco

@philipdefranco

6.61M subs 10 brands

#24

Christina P (christinap)

@christinap

222K subs 10 brands

#25

Taylor Wynn

@taylorwynn

870K subs 10 brands

#26

Andréa Matillano

@andreamatillano

357K subs 10 brands

#27

Ben Shapiro

@benshapiro

7.01M subs 9 brands

#28

HotandFlashy

@angiehotandflashy

1.22M subs 9 brands

#29

Theo Von

@theovon

4.47M subs 9 brands

#30

Farmhouse on Boone

@farmhouseonboone

712K subs 9 brands

#31

Girls Next Level

@girlsnextlevelpodcast

65.3K subs 9 brands

#32

The Sesh

@theseshpodcast

183K subs 9 brands

#33

Estée Lalonde

@esteelalonde

1.05M subs 9 brands

#34

KathleenLights

@kathleenlights

4.1M subs 9 brands

#35

Michelle Phan

@michellephan

8.52M subs 9 brands

#36

Nick Viall

@viallfiles

260K subs 9 brands

#37

Allie Beth Stuckey

@alliebethstuckey

647K subs 8 brands

#38

The Comments Section

@thecommentssection

3.72M subs 8 brands

#39

Shea Whitney

@sheawhitney

1.76M subs 8 brands

#40

Andrew Klavan

@andrewklavan

812K subs 8 brands

#41

New Rockstars

@newrockstars

4.36M subs 8 brands

#42

Pod Save America

@podsaveamerica

1.04M subs 8 brands

#43

Keto Twins

@ketotwins

261K subs 8 brands

#44

Pete Holmes

@peteholmes

1M subs 8 brands

#45

Russell Brand

@russellbrand

6.77M subs 8 brands

#46

I've Had It

@ivehaditpodcast

1.45M subs 8 brands

#47

Mile Higher

@milehigher

712K subs 8 brands

#48

Marie

@marielopezvlogs

1.54M subs 8 brands

#49

RachhLoves

@rachhloves

1.45M subs 8 brands

#50

Good Simple Living

@goodsimpleliving

537K subs 8 brands

About the Natural niche

Natural products on YouTube span a broad spectrum of wellness, beauty, and lifestyle content, from organic skincare routines and herbal supplements to clean-ingredient beverages and plant-based grooming. Brands like Lumineux Health and Madrinas Coffee reflect how wide this category reaches, connecting consumers who prioritize what goes into and onto their bodies with creators who share those values. The culture here is grounded in transparency, ingredient literacy, and a genuine skepticism of synthetic alternatives.

Creators in this space tend to build unusually intimate relationships with their audiences because the content is rooted in personal health choices and daily rituals. Review-driven formats, routine walkthroughs, and honest ingredient breakdowns perform well because viewers arrive with real purchasing questions and high trust expectations. That trust dynamic is what keeps communities loyal and engagement strong over time.

For brands, this niche offers a rare alignment between product values and audience intent, as viewers are actively researching purchases rather than passively scrolling. Sponsors offering clean, transparent, or sustainably sourced products find receptive and conversion-ready audiences here.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention natural brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the natural niche.

Frequently asked questions

Who are the top natural YouTube influencers?

The top natural YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as MeidasTouch, Bret Weinstein, and Whitney Cummings.

How does Sponsorship.so rank natural influencers?

Sponsorship.so ranks natural influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this natural influencer page show?

This page shows YouTube influencers and creators connected to natural sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this natural influencer data updated?

The latest data update shown for this influencer ranking is July 26, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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