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Top 50 Media YouTube Influencers
See which YouTube influencers and creators work with Media brands. Discover sponsored YouTubers in Media and which companies pay them for sponsorships.
Media niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Media space
In the Media space, we track 12,131 YouTube channels, 268 sponsors, and have detected 141,852 mentions.
Top 50 Media YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Matt Wolfe | 15 | 139 | 922,000 |
| 2 | Linus Tech Tips | 15 | 107 | 16,800,000 |
| 3 | Film Riot | 14 | 64 | 2,230,000 |
| 4 | Ishan Sharma | 14 | 34 | 1,990,000 |
| 5 | Internet Today | 13 | 271 | 319,000 |
| 6 | Today I Found Out | 13 | 85 | 3,260,000 |
| 7 | TechLinked | 12 | 232 | 1,990,000 |
| 8 | New Rockstars | 12 | 77 | 4,330,000 |
| 9 | MacStories | 12 | 34 | 1,990 |
| 10 | Lenny's Podcast | 12 | 28 | 609,000 |
| 11 | Think Media | 11 | 342 | 3,340,000 |
| 12 | Joe Scott | 11 | 198 | 2,380,000 |
| 13 | Wendover Productions | 11 | 145 | 4,840,000 |
| 14 | ColdFusion | 11 | 66 | 5,190,000 |
| 15 | AI Samson | 10 | 155 | 227,000 |
| 16 | Bellular News | 10 | 100 | 485,000 |
| 17 | Wisecrack | 10 | 43 | 3,080,000 |
| 18 | Latasha James | 10 | 31 | 233,000 |
| 19 | Simplicissimus | 10 | 29 | 2,210,000 |
| 20 | Theoretically Media | 10 | 19 | 166,000 |
| 21 | David Pakman Show | 9 | 549 | 3,620,000 |
| 22 | Autoline Network | 9 | 543 | 135,000 |
| 23 | TLDR News Global | 9 | 466 | 1,030,000 |
| 24 | Mr. Beat | 9 | 127 | 1,280,000 |
| 25 | AI Search | 9 | 45 | 630,000 |
| 26 | TopTenz | 9 | 40 | 1,890,000 |
| 27 | Skill Up | 9 | 32 | 1,070,000 |
| 28 | How History Works | 9 | 18 | 227,000 |
| 29 | The Armchair Historian | 9 | 11 | 2,460,000 |
| 30 | My First Million | 9 | 11 | 915,000 |
| 31 | TLDR News EU | 8 | 471 | 1,050,000 |
| 32 | The Friday Checkout | 8 | 273 | 209,000 |
| 33 | Kevin Stratvert | 8 | 257 | 3,900,000 |
| 34 | SciShow | 8 | 214 | 8,270,000 |
| 35 | Globalista - Oskar Bednarski | 8 | 137 | 907,000 |
| 36 | PolyMatter | 8 | 122 | 1,930,000 |
| 37 | I Allegedly | 8 | 106 | 317,000 |
| 38 | Second Thought | 8 | 105 | 1,870,000 |
| 39 | Philip DeFranco | 8 | 102 | 6,610,000 |
| 40 | Now You Know | 8 | 102 | 340,000 |
| 41 | This Week in Startups | 8 | 91 | 351,000 |
| 42 | Mentour Now! | 8 | 65 | 600,000 |
| 43 | Ali Abdaal | 8 | 64 | 6,630,000 |
| 44 | Nova Lectio | 8 | 64 | 1,440,000 |
| 45 | Dead Meat | 8 | 60 | 6,860,000 |
| 46 | SciShow Space | 8 | 43 | 1,420,000 |
| 47 | Inside Gaming | 8 | 43 | 1,170,000 |
| 48 | Premiere Gal | 8 | 37 | 579,000 |
| 49 | Doktor Whatson | 8 | 31 | 410,000 |
| 50 | Wade McMaster - Creator Impact | 8 | 30 | 92,400 |
About the Media niche
The media niche on YouTube spans a wide range of content centered on how information, entertainment, and creative work are produced and consumed. Creators here cover topics like news literacy, filmmaking tools, digital publishing, streaming platforms, and creative software, attracting viewers who are curious about the systems and industries behind the content they already love. Services like Ground News and Curiosity Stream illustrate how broad this space is, ranging from critical journalism tools to premium documentary platforms.
Creators in this niche tend to build deeply informed, intellectually engaged audiences who treat their favorite channels as trusted guides through a crowded media landscape. Long-form essays, explainers, and behind-the-scenes production content perform well here, and audiences often return consistently because they see creators as fellow practitioners rather than entertainers. That practitioner identity fosters unusually strong loyalty and word-of-mouth influence.
For brands, this niche is especially valuable because the audience skews toward creators, journalists, and media-literate professionals who are actively seeking tools and platforms to support their own work, making purchase intent notably high and product fit close to organic.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention media brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the media niche.
Frequently asked questions
Who are the top media YouTube influencers?
The top media YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Matt Wolfe, Linus Tech Tips, and Film Riot.
How does Sponsorship.so rank media influencers?
Sponsorship.so ranks media influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this media influencer page show?
This page shows YouTube influencers and creators connected to media sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this media influencer data updated?
The latest data update shown for this influencer ranking is June 28, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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