- Home
- Top Influencers
- Makeup
Top 50 Makeup YouTube Influencers
See which YouTube influencers and creators work with Makeup brands. Discover sponsored YouTubers in Makeup and which companies pay them for sponsorships.
Makeup niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Makeup space
In the Makeup space, we track 518 YouTube channels, 16 sponsors, and have detected 5,188 mentions.
Top 50 Makeup YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Theresa is Dead | 7 | 196 | 68,500 |
| 2 | Manny Mua | 7 | 141 | 4,830,000 |
| 3 | Jen Luv | 7 | 88 | 376,000 |
| 4 | Angelica Nyqvist | 6 | 188 | 137,000 |
| 5 | Christen Dominique | 6 | 36 | 5,060,000 |
| 6 | Shaaanxo | 5 | 443 | 2,940,000 |
| 7 | BEAUTY NEWS | 5 | 52 | 486,000 |
| 8 | KathleenLights | 4 | 335 | 4,100,000 |
| 9 | HotandFlashy | 4 | 184 | 1,220,000 |
| 10 | Smitha Deepak | 4 | 150 | 3,720,000 |
| 11 | Kennie J.D. | 4 | 97 | 757,000 |
| 12 | Bailey Sarian | 4 | 90 | 7,760,000 |
| 13 | RawBeautyKristi | 4 | 84 | 1,070,000 |
| 14 | Angela Bright | 4 | 72 | 758,000 |
| 15 | RachhLoves | 4 | 68 | 1,450,000 |
| 16 | Morgan Turner | 4 | 43 | 356,000 |
| 17 | SMLx0 | 4 | 35 | 1,090,000 |
| 18 | sophdoeslife | 4 | 29 | 1,410,000 |
| 19 | Laura Lee | 4 | 28 | 4,610,000 |
| 20 | STEPHANIE TOMS | 4 | 10 | 502,000 |
| 21 | Hannah Louise Poston | 4 | 8 | 193,000 |
| 22 | Maddie ASMR | 4 | 7 | 343,000 |
| 23 | Danielle Kirsty | 3 | 293 | 1,180,000 |
| 24 | Sarah Rose | 3 | 141 | 29,400 |
| 25 | Robert Welsh | 3 | 67 | 1,090,000 |
| 26 | Tati | 3 | 39 | 7,910,000 |
| 27 | Jessica Braun | 3 | 27 | 661,000 |
| 28 | Haley Kim | 3 | 26 | 1,330,000 |
| 29 | MarionCameleon | 3 | 25 | 827,000 |
| 30 | Taylor Wynn | 3 | 20 | 870,000 |
| 31 | BRATTERSTEIN | 3 | 20 | 65,000 |
| 32 | Jaime French | 3 | 16 | 953,000 |
| 33 | Leah Janae | 3 | 16 | 154,000 |
| 34 | Jackie Aina | 3 | 15 | 3,450,000 |
| 35 | dope2111 | 3 | 14 | 5,610,000 |
| 36 | Kelly Gooch | 3 | 14 | 178,000 |
| 37 | Jaclyn Hill | 3 | 11 | 5,430,000 |
| 38 | Jackie Wyers | 3 | 10 | 965,000 |
| 39 | Rich Lux | 3 | 10 | 494,000 |
| 40 | raquel | 3 | 10 | 120,000 |
| 41 | NikkieTutorials | 3 | 9 | 14,900,000 |
| 42 | Alexandra Anele | 3 | 9 | 1,410,000 |
| 43 | Vogue | 3 | 8 | 15,900,000 |
| 44 | As/Is | 3 | 8 | 10,100,000 |
| 45 | Miss McBlush | 3 | 7 | 1,620,000 |
| 46 | Hailey Sani | 3 | 7 | 1,310,000 |
| 47 | Ale Jay | 3 | 7 | 615,000 |
| 48 | Dominique Sachse | 3 | 6 | 1,900,000 |
| 49 | Carli Bybel | 3 | 5 | 6,060,000 |
| 50 | Makeup By Nikki La Rose | 3 | 4 | 465,000 |
About the Makeup niche
Makeup on YouTube spans everything from drugstore hauls and foundation reviews to bold editorial looks and skincare-infused cosmetics, with brands like ColourPop and Rare Beauty representing the wide range from budget-friendly drops to celebrity-backed lines. The culture feels deeply personal and community-driven, with viewers drawn in by honest product testing, transformative tutorials, and the shared language of shade ranges, formulas, and finish preferences.
Creators in this space build unusually strong trust with their audiences because recommendations feel earned through visible, real-time results on camera. Formats like get-ready-with-me videos, full-face challenges, and brutally honest first impressions perform consistently well, and audiences return not just for the content but for the creator's specific aesthetic sensibility and judgment.
For brands, this niche offers a direct line to high-intent shoppers who are actively researching purchases before spending, making it one of the most conversion-friendly categories in beauty marketing and a natural home for both established cosmetics labels and indie launches.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention makeup brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the makeup niche.
Frequently asked questions
Who are the top makeup YouTube influencers?
The top makeup YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Theresa is Dead, Manny Mua, and Jen Luv.
How does Sponsorship.so rank makeup influencers?
Sponsorship.so ranks makeup influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this makeup influencer page show?
This page shows YouTube influencers and creators connected to makeup sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this makeup influencer data updated?
The latest data update shown for this influencer ranking is May 11, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
Land Better Brand Deals
Get instant access to 4.79K brands and 256K channels to find better partnerships faster.
- See which creators mention each brand
- Set alerts for new sponsorship opportunities
- Manage outreach campaigns in one place