Top 50 Makeup YouTube Influencers

See which YouTube influencers and creators work with Makeup brands. Discover sponsored YouTubers in Makeup and which companies pay them for sponsorships.

Makeup niche overview

1.32K

Creator mentions

16K

Video mentions

373K

Median Subscribers

July 12, 2026

Last data update

Top sponsors in the Makeup space

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In the Makeup space, we track 1,315 YouTube channels, 50 sponsors, and have detected 15,956 mentions.

Top 50 Makeup YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Christen Dominique	22	156	5,060,000
2	Shaaanxo	19	1,381	2,940,000
3	Manny Mua	19	351	4,830,000
4	KathleenLights	18	733	4,100,000
5	Jen Luv	18	150	376,000
6	Tati	17	447	7,910,000
7	Angelica Nyqvist	17	405	137,000
8	Theresa is Dead	17	341	68,500
9	BEAUTY NEWS	17	142	486,000
10	Laura Lee	17	86	4,610,000
11	RachhLoves	16	225	1,450,000
12	Morgan Turner	16	126	356,000
13	Bailey Sarian	14	213	7,760,000
14	Smitha Deepak	13	456	3,720,000
15	Sarah Rose	12	319	29,400
16	Kelly Gooch	12	106	178,000
17	SMLx0	12	101	1,090,000
18	Haley Kim	12	96	1,330,000
19	Jackie Aina	12	43	3,450,000
20	HotandFlashy	11	469	1,220,000
21	Kennie J.D.	11	127	757,000
22	Andréa Matillano	11	94	357,000
23	MarionCameleon	11	74	827,000
24	Red Lipstick Monster	11	59	1,540,000
25	STEPHANIE TOMS	11	31	502,000
26	Maddie ASMR	11	16	343,000
27	Denitslava Makeup	10	313	8,130,000
28	Angela Bright	10	186	758,000
29	Robert Welsh	10	151	1,090,000
30	Jessica Braun	10	79	661,000
31	sophdoeslife	10	58	1,410,000
32	dope2111	10	48	5,610,000
33	Jessica Vu	10	33	2,100,000
34	Hannah Louise Poston	10	29	193,000
35	Danielle Kirsty	9	477	1,180,000
36	Horia	9	247	2,440,000
37	Dominique Sachse	9	62	1,900,000
38	Thomas Halbert	9	62	388,000
39	JUDY	9	53	204,000
40	Patricia Bright	9	52	2,710,000
41	Vogue	9	46	15,900,000
42	Kayley Melissa	9	38	1,760,000
43	jeffreestar	9	32	15,700,000
44	Allie Glines	9	31	834,000
45	Jaclyn Hill	9	28	5,430,000
46	As/Is	9	27	10,100,000
47	Alexandra Anele	9	24	1,410,000
48	Carli Bybel	9	22	6,060,000
49	NikkieTutorials	9	18	14,900,000
50	Ale Jay	9	17	615,000

Christen Dominique

@christendominique

5.06M subs 22 brands

Shaaanxo

@shaaanxo

2.94M subs 19 brands

Manny Mua

@mannymua733

4.83M subs 19 brands

KathleenLights

@kathleenlights

4.1M subs 18 brands

Jen Luv

@jenluv

376K subs 18 brands

Tati

@tati

7.91M subs 17 brands

Angelica Nyqvist

@angelicanyqvist

137K subs 17 brands

Theresa is Dead

@theresaisdead

68.5K subs 17 brands

BEAUTY NEWS

@beautynews

486K subs 17 brands

#10

Laura Lee

@laura88lee

4.61M subs 17 brands

#11

RachhLoves

@rachhloves

1.45M subs 16 brands

#12

Morgan Turner

@morganturnermakeup

356K subs 16 brands

#13

Bailey Sarian

@baileysarian

7.76M subs 14 brands

#14

Smitha Deepak

@smithadepak

3.72M subs 13 brands

#15

Sarah Rose

@sarahrosebeauty

29.4K subs 12 brands

#16

Kelly Gooch

@kellygooch

178K subs 12 brands

#17

SMLx0

@smlx0

1.09M subs 12 brands

#18

Haley Kim

@haleykimaking

1.33M subs 12 brands

#19

Jackie Aina

@jackieaina

3.45M subs 12 brands

#20

HotandFlashy

@angiehotandflashy

1.22M subs 11 brands

#21

Kennie J.D.

@kenniejd

757K subs 11 brands

#22

Andréa Matillano

@andreamatillano

357K subs 11 brands

#23

MarionCameleon

@marioncameleon

827K subs 11 brands

#24

Red Lipstick Monster

@redlipstickmonster

1.54M subs 11 brands

#25

STEPHANIE TOMS

@stephanietoms

502K subs 11 brands

#26

Maddie ASMR

@maddiemakeupasmr

343K subs 11 brands

#27

Denitslava Makeup

@denitslavamakeup

8.13M subs 10 brands

#28

Angela Bright

@angelaabright

758K subs 10 brands

#29

Robert Welsh

@robertwelsh

1.09M subs 10 brands

#30

Jessica Braun

@itsjessicabraun

661K subs 10 brands

#31

sophdoeslife

@sophdoeslife

1.41M subs 10 brands

#32

dope2111

@dope2111

5.61M subs 10 brands

#33

Jessica Vu

@jessyluxe

2.1M subs 10 brands

#34

Hannah Louise Poston

@hannahlouiseposton

193K subs 10 brands

#35

Danielle Kirsty

@daniellekirsty

1.18M subs 9 brands

#36

Horia

@unmondeaufeminin

2.44M subs 9 brands

#37

Dominique Sachse

@dominiquesachsetv

1.9M subs 9 brands

#38

Thomas Halbert

@thomashalbertyt

388K subs 9 brands

#39

JUDY

@j.uuuuudy

204K subs 9 brands

#40

Patricia Bright

@patriciabright

2.71M subs 9 brands

#41

Vogue

@vogue

15.9M subs 9 brands

#42

Kayley Melissa

@kayleymelissa

1.76M subs 9 brands

#43

jeffreestar

@jeffreestar

15.7M subs 9 brands

#44

Allie Glines

@allieglines

834K subs 9 brands

#45

Jaclyn Hill

@jaclynhill1

5.43M subs 9 brands

#46

As/Is

@asis

10.1M subs 9 brands

#47

Alexandra Anele

@alexandraanele

1.41M subs 9 brands

#48

Carli Bybel

@carlibel55

6.06M subs 9 brands

#49

NikkieTutorials

@nikkietutorials

14.9M subs 9 brands

#50

Ale Jay

@alejay

615K subs 9 brands

About the Makeup niche

Makeup on YouTube spans everything from drugstore hauls and foundation reviews to bold editorial looks and skincare-infused cosmetics, with brands like ColourPop and Rare Beauty representing the wide range from budget-friendly drops to celebrity-backed lines. The culture feels deeply personal and community-driven, with viewers drawn in by honest product testing, transformative tutorials, and the shared language of shade ranges, formulas, and finish preferences.

Creators in this space build unusually strong trust with their audiences because recommendations feel earned through visible, real-time results on camera. Formats like get-ready-with-me videos, full-face challenges, and brutally honest first impressions perform consistently well, and audiences return not just for the content but for the creator's specific aesthetic sensibility and judgment.

For brands, this niche offers a direct line to high-intent shoppers who are actively researching purchases before spending, making it one of the most conversion-friendly categories in beauty marketing and a natural home for both established cosmetics labels and indie launches.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention makeup brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the makeup niche.

Frequently asked questions

Who are the top makeup YouTube influencers?

The top makeup YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Christen Dominique, Shaaanxo, and Manny Mua.

How does Sponsorship.so rank makeup influencers?

Sponsorship.so ranks makeup influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this makeup influencer page show?

This page shows YouTube influencers and creators connected to makeup sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this makeup influencer data updated?

The latest data update shown for this influencer ranking is July 12, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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