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Top 50 Lifestyle YouTube Influencers
See which YouTube influencers and creators work with Lifestyle brands. Discover sponsored YouTubers in Lifestyle and which companies pay them for sponsorships.
Lifestyle niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Lifestyle space
In the Lifestyle space, we track 8,794 YouTube channels, 142 sponsors, and have detected 61,596 mentions.
Top 50 Lifestyle YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | New Rockstars | 9 | 166 | 4,440,000 |
| 2 | YMH Studios | 9 | 123 | 2,170,000 |
| 3 | Aaron Ramirez | 9 | 45 | 252,000 |
| 4 | Michel Janse | 8 | 401 | 281,000 |
| 5 | Annie Elise | 8 | 230 | 1,830,000 |
| 6 | Caroline Winkler | 8 | 87 | 1,190,000 |
| 7 | Andrew Santino | 8 | 49 | 606,000 |
| 8 | julia fei | 8 | 49 | 202,000 |
| 9 | Tina Le | 8 | 24 | 277,000 |
| 10 | Linus Tech Tips | 7 | 412 | 16,900,000 |
| 11 | Philip DeFranco | 7 | 142 | 6,650,000 |
| 12 | Hannah Elise | 7 | 126 | 871,000 |
| 13 | JM Baseball | 7 | 91 | 258,000 |
| 14 | Ava Jules | 7 | 55 | 1,600,000 |
| 15 | Laura Lee | 7 | 53 | 4,610,000 |
| 16 | Jessica Braun | 7 | 51 | 661,000 |
| 17 | Lucy Livin | 7 | 43 | 70,700 |
| 18 | ScreenCrush | 7 | 39 | 1,940,000 |
| 19 | EXCESSORIZE ME. | 7 | 32 | 1,620,000 |
| 20 | Bert Kreischer | 7 | 31 | 1,520,000 |
| 21 | Antonnette | 7 | 14 | 108,000 |
| 22 | Jen Luv | 7 | 9 | 376,000 |
| 23 | Jiggin' With Jordan | 7 | 7 | 3,380,000 |
| 24 | Cozy K | 6 | 87 | 309,000 |
| 25 | Levi Kelly Tours | 6 | 84 | 765,000 |
| 26 | Freya Farrington | 6 | 58 | 116,000 |
| 27 | Bad Friends | 6 | 53 | 2,490,000 |
| 28 | Theo Von | 6 | 44 | 4,770,000 |
| 29 | Foundation Disc Golf | 6 | 42 | 152,000 |
| 30 | Gingium | 6 | 41 | 730,000 |
| 31 | Internet Today | 6 | 39 | 319,000 |
| 32 | AreYouGarbage? Comedy Podcast | 6 | 37 | 259,000 |
| 33 | Away Together w/ Nik and Allie | 6 | 33 | 347,000 |
| 34 | wavywebsurf | 6 | 30 | 1,690,000 |
| 35 | Rich Rebuilds | 6 | 30 | 1,610,000 |
| 36 | Rooster Teeth | 6 | 29 | 8,950,000 |
| 37 | RachhLoves | 6 | 23 | 1,450,000 |
| 38 | WoodysGamertag | 6 | 21 | 1,220,000 |
| 39 | TrueUnderDawgGaming | 6 | 18 | 468,000 |
| 40 | Grind Hard Plumbing Co | 6 | 17 | 3,170,000 |
| 41 | Mark Stache | 6 | 17 | 713,000 |
| 42 | The Breakroom | 6 | 17 | 114,000 |
| 43 | Kallmekris | 6 | 16 | 12,600,000 |
| 44 | MissMangoButt | 6 | 15 | 2,050,000 |
| 45 | Rose Anvil | 6 | 14 | 1,060,000 |
| 46 | Michelle Reed | 6 | 14 | 497,000 |
| 47 | Brogan Tate | 6 | 14 | 147,000 |
| 48 | Lauryn Willkomm | 6 | 11 | 189,000 |
| 49 | Chael Sonnen | 5 | 273 | 1,340,000 |
| 50 | Zoe Sugg | 5 | 141 | 4,980,000 |
About the Lifestyle niche
Lifestyle content on YouTube spans an eclectic range of topics including personal productivity, home organization, fashion, wellness, daily routines, and self-improvement. The culture feels aspirational yet accessible, with viewers drawn to creators who model habits and aesthetics they want to adopt in their own lives. It is one of the broadest categories on the platform, blending consumer taste with personal identity.
Creators in this space tend to build unusually intimate relationships with their audiences because the content is rooted in how they actually live. Formats like "day in my life," hauls, morning routines, and room makeovers invite viewers into personal spaces and decisions, which deepens trust and loyalty over time. That authenticity is exactly why creators gravitate toward this niche and why audiences return so consistently.
The lifestyle audience is highly purchase-motivated, making it a natural fit for brands like Skillshare or HelloFresh that want to reach consumers at the moment they are actively shaping their habits and surroundings. The broad demographic reach combined with strong viewer trust in creator recommendations gives sponsors an efficient path to genuine consideration and conversion.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention lifestyle brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the lifestyle niche.
Frequently asked questions
Who are the top lifestyle YouTube influencers?
The top lifestyle YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as New Rockstars, YMH Studios, and Aaron Ramirez.
How does Sponsorship.so rank lifestyle influencers?
Sponsorship.so ranks lifestyle influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this lifestyle influencer page show?
This page shows YouTube influencers and creators connected to lifestyle sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this lifestyle influencer data updated?
The latest data update shown for this influencer ranking is October 10, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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