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Top 50 Lifestyle YouTube Influencers

See which YouTube influencers and creators work with Lifestyle brands. Discover sponsored YouTubers in Lifestyle and which companies pay them for sponsorships.

Lifestyle niche overview

34.1K

Creator mentions

395K

Video mentions

204K

Median Subscribers

June 3, 2026

Last data update

Top sponsors in the Lifestyle space

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In the Lifestyle space, we track 34,128 YouTube channels, 1,274 sponsors, and have detected 395,419 mentions.

Top 50 Lifestyle YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	New Rockstars	68	816	4,330,000
2	YMH Studios	61	958	2,150,000
3	MeidasTouch	60	2,086	5,410,000
4	Philip DeFranco	53	545	6,610,000
5	Bert Kreischer	45	339	1,490,000
6	alpha m.	43	2,040	6,910,000
7	Tati	43	258	7,910,000
8	Internet Today	42	794	319,000
9	Dominique Sachse	40	152	1,900,000
10	David Pakman Show	39	1,537	3,550,000
11	Michel Janse	39	655	262,000
12	Laura Lee	39	219	4,610,000
13	Sauce Stache	39	129	664,000
14	Andrew Santino	38	218	564,000
15	Whitney Cummings	38	204	563,000
16	Linus Tech Tips	37	1,074	16,800,000
17	Bad Friends	37	412	2,210,000
18	Shea Whitney	37	220	1,760,000
19	Chael Sonnen	36	817	1,340,000
20	Sarah Rose	36	529	29,400
21	Jen Luv	36	136	376,000
22	Tina Le	36	100	277,000
23	TMG Studios	35	434	1,190,000
24	Today I Found Out	35	188	3,260,000
25	Rose Anvil	35	149	1,060,000
26	SciShow	35	148	8,270,000
27	Trent & Allie	35	100	481,000
28	Shaaanxo	34	1,126	2,940,000
29	AreYouGarbage? Comedy Podcast	34	431	259,000
30	The Sesh	34	212	183,000
31	KathleenLights	33	834	4,100,000
32	Tj Hunt	33	427	2,400,000
33	Kennie J.D.	33	236	757,000
34	Annie Elise	33	233	1,540,000
35	Bailey Sarian	33	221	7,760,000
36	Some More News	33	201	928,000
37	Aaron Ramirez	33	184	252,000
38	Josie	33	82	580,000
39	Abbey Sharp	33	65	726,000
40	Ben Shapiro	32	1,184	7,100,000
41	Theo Von	32	329	4,470,000
42	ScreenCrush	32	290	1,790,000
43	Tim Chantarangsu	32	220	4,230,000
44	Jessica Braun	32	176	661,000
45	Brooke Makenna	32	67	364,000
46	H3 Podcast	31	307	2,630,000
47	Nick Viall	31	54	260,000
48	Matt Walsh	30	625	3,320,000
49	Kristian Harloff	30	509	208,000
50	Rooster Teeth	30	360	8,990,000

New Rockstars

@newrockstars

4.33M subs 68 brands

YMH Studios

@ymhstudios

2.15M subs 61 brands

MeidasTouch

@meidastouch

5.41M subs 60 brands

Philip DeFranco

@philipdefranco

6.61M subs 53 brands

Bert Kreischer

@bertkreischer

1.49M subs 45 brands

alpha m.

@alpham

6.91M subs 43 brands

Tati

@tati

7.91M subs 43 brands

Internet Today

@internettodaytv

319K subs 42 brands

Dominique Sachse

@dominiquesachsetv

1.9M subs 40 brands

#10

David Pakman Show

@thedavidpakmanshow

3.55M subs 39 brands

#11

Michel Janse

@micheljanse

262K subs 39 brands

#12

Laura Lee

@laura88lee

4.61M subs 39 brands

#13

Sauce Stache

@saucestache

664K subs 39 brands

#14

Andrew Santino

@andrewsantinowhiskeyginger

564K subs 38 brands

#15

Whitney Cummings

@whitneycummings

563K subs 38 brands

#16

Linus Tech Tips

@linustechtips

16.8M subs 37 brands

#17

Bad Friends

@badfriends

2.21M subs 37 brands

#18

Shea Whitney

@sheawhitney

1.76M subs 37 brands

#19

Chael Sonnen

@chaelsonnenofficial

1.34M subs 36 brands

#20

Sarah Rose

@sarahrosebeauty

29.4K subs 36 brands

#21

Jen Luv

@jenluv

376K subs 36 brands

#22

Tina Le

@tinalemac

277K subs 36 brands

#23

TMG Studios

@itsthetmgshow

1.19M subs 35 brands

#24

Today I Found Out

@todayifoundout

3.26M subs 35 brands

#25

Rose Anvil

@roseanvil

1.06M subs 35 brands

#26

SciShow

@scishow

8.27M subs 35 brands

#27

Trent & Allie

@trentandallie

481K subs 35 brands

#28

Shaaanxo

@shaaanxo

2.94M subs 34 brands

#29

AreYouGarbage? Comedy Podcast

@areyougarbage

259K subs 34 brands

#30

The Sesh

@theseshpodcast

183K subs 34 brands

#31

KathleenLights

@kathleenlights

4.1M subs 33 brands

#32

Tj Hunt

@tjhunt_

2.4M subs 33 brands

#33

Kennie J.D.

@kenniejd

757K subs 33 brands

#34

Annie Elise

@annieelise

1.54M subs 33 brands

#35

Bailey Sarian

@baileysarian

7.76M subs 33 brands

#36

Some More News

@smn

928K subs 33 brands

#37

Aaron Ramirez

@aaronnramirez

252K subs 33 brands

#38

Josie

@josieirons

580K subs 33 brands

#39

Abbey Sharp

@abbeyskitchen

726K subs 33 brands

#40

Ben Shapiro

@benshapiro

7.1M subs 32 brands

#41

Theo Von

@theovon

4.47M subs 32 brands

#42

ScreenCrush

@screencrush

1.79M subs 32 brands

#43

Tim Chantarangsu

@timothy

4.23M subs 32 brands

#44

Jessica Braun

@itsjessicabraun

661K subs 32 brands

#45

Brooke Makenna

@brookemakenna

364K subs 32 brands

#46

H3 Podcast

@h3podcast

2.63M subs 31 brands

#47

Nick Viall

@viallfiles

260K subs 31 brands

#48

Matt Walsh

@mattwalsh

3.32M subs 30 brands

#49

Kristian Harloff

@thekristianharloff

208K subs 30 brands

#50

Rooster Teeth

@roosterteeth

8.99M subs 30 brands

About the Lifestyle niche

Lifestyle content on YouTube spans an eclectic range of topics including personal productivity, home organization, fashion, wellness, daily routines, and self-improvement. The culture feels aspirational yet accessible, with viewers drawn to creators who model habits and aesthetics they want to adopt in their own lives. It is one of the broadest categories on the platform, blending consumer taste with personal identity.

Creators in this space tend to build unusually intimate relationships with their audiences because the content is rooted in how they actually live. Formats like "day in my life," hauls, morning routines, and room makeovers invite viewers into personal spaces and decisions, which deepens trust and loyalty over time. That authenticity is exactly why creators gravitate toward this niche and why audiences return so consistently.

The lifestyle audience is highly purchase-motivated, making it a natural fit for brands like Skillshare or HelloFresh that want to reach consumers at the moment they are actively shaping their habits and surroundings. The broad demographic reach combined with strong viewer trust in creator recommendations gives sponsors an efficient path to genuine consideration and conversion.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention lifestyle brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the lifestyle niche.

Frequently asked questions

Who are the top lifestyle YouTube influencers?

The top lifestyle YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as New Rockstars, YMH Studios, and MeidasTouch.

How does Sponsorship.so rank lifestyle influencers?

Sponsorship.so ranks lifestyle influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this lifestyle influencer page show?

This page shows YouTube influencers and creators connected to lifestyle sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this lifestyle influencer data updated?

The latest data update shown for this influencer ranking is June 3, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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