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Top 50 Home YouTube Influencers
See which YouTube influencers and creators work with Home brands. Discover sponsored YouTubers in Home and which companies pay them for sponsorships.
Home niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Home space
In the Home space, we track 8,610 YouTube channels, 191 sponsors, and have detected 41,378 mentions.
Top 50 Home YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Linus Tech Tips | 23 | 706 | 16,900,000 |
| 2 | Justin Tse | 18 | 40 | 954,000 |
| 3 | DIY Wife | 15 | 37 | 308,000 |
| 4 | MeidasTouch | 14 | 227 | 6,420,000 |
| 5 | Kiva Brent | 14 | 34 | 454,000 |
| 6 | Jon Rettinger | 14 | 31 | 1,650,000 |
| 7 | Nick Lewis | 13 | 175 | 803,000 |
| 8 | YMH Studios | 13 | 141 | 2,150,000 |
| 9 | Kristen McGowan | 12 | 94 | 1,870,000 |
| 10 | The Deal Guy | 12 | 41 | 2,960,000 |
| 11 | Tina Le | 12 | 39 | 277,000 |
| 12 | Paul Hibbert (Hibbert Home Tech) | 11 | 193 | 272,000 |
| 13 | Alexandra Gater | 11 | 53 | 879,000 |
| 14 | Michel Janse | 11 | 28 | 281,000 |
| 15 | Kim Java | 11 | 23 | 279,000 |
| 16 | Living to DIY with Rachel Metz | 11 | 15 | 601,000 |
| 17 | Andres Vidoza | 10 | 285 | 566,000 |
| 18 | Smart Home Solver | 10 | 38 | 732,000 |
| 19 | TheSorryGirls | 10 | 26 | 2,260,000 |
| 20 | Eric Welander | 10 | 22 | 78,300 |
| 21 | House of Valentina | 10 | 16 | 440,000 |
| 22 | The Unplanned Podcast | 10 | 15 | 813,000 |
| 23 | Some More News | 9 | 84 | 928,000 |
| 24 | Aaron Ramirez | 9 | 66 | 252,000 |
| 25 | Christina P (christinap) | 9 | 61 | 222,000 |
| 26 | Bert Kreischer | 9 | 60 | 1,490,000 |
| 27 | Trent & Allie | 9 | 54 | 482,000 |
| 28 | Caroline Winkler | 9 | 46 | 1,010,000 |
| 29 | New Rockstars | 9 | 35 | 4,420,000 |
| 30 | Shane Whatley | 9 | 34 | 171,000 |
| 31 | Our Tribe of Many | 9 | 27 | 390,000 |
| 32 | TechSource | 9 | 21 | 3,990,000 |
| 33 | Tiny House Expedition | 9 | 16 | 598,000 |
| 34 | Hannah's Happy Home | 9 | 15 | 311,000 |
| 35 | Liz Fenwick DIY | 9 | 13 | 1,150,000 |
| 36 | MacStories | 9 | 9 | 2,290 |
| 37 | I've Had It | 8 | 188 | 1,450,000 |
| 38 | Ben Shapiro | 8 | 170 | 7,000,000 |
| 39 | Lynette Yoder | 8 | 64 | 159,000 |
| 40 | Mile Higher | 8 | 58 | 712,000 |
| 41 | Farmhouse on Boone | 8 | 51 | 712,000 |
| 42 | Andrew Santino | 8 | 43 | 606,000 |
| 43 | Matt Walsh | 8 | 36 | 3,320,000 |
| 44 | Lumnah Acres | 8 | 23 | 375,000 |
| 45 | Internet Today | 8 | 23 | 319,000 |
| 46 | Samcrac | 8 | 20 | 1,570,000 |
| 47 | Jenna Phipps | 8 | 15 | 1,460,000 |
| 48 | Paige Wassel | 8 | 15 | 183,000 |
| 49 | Megan Fox Unlocked | 8 | 15 | 175,000 |
| 50 | Antonnette | 8 | 14 | 108,000 |
About the Home niche
The home niche on YouTube spans a wide range of content centered on how people live, organize, and improve their personal spaces. From interior design and home renovation to smart security systems like SimpliSafe and ergonomic home office setups, creators cover the full spectrum of domestic life. Viewers in this space are motivated by practical improvement, aesthetic inspiration, and the desire to make their living environments feel intentional and comfortable.
Creators in this space tend to build deeply personal content, often inviting audiences into their own homes through tours, before-and-after transformations, and product reviews grounded in real daily use. This intimacy fosters a strong sense of trust between creator and audience, making recommendations feel genuinely credible rather than transactional. Formats like room makeovers, setup tours, and decluttering challenges consistently drive high engagement because they tap into aspirational yet achievable goals.
The home niche attracts brands because its audience is actively making purchasing decisions, whether furnishing a new space, upgrading sleep quality with Helix Sleep, or investing in energy solutions. Advertisers benefit from a high-intent audience that regularly converts inspiration into action.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention home brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the home niche.
Frequently asked questions
Who are the top home YouTube influencers?
The top home YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Linus Tech Tips, Justin Tse, and DIY Wife.
How does Sponsorship.so rank home influencers?
Sponsorship.so ranks home influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this home influencer page show?
This page shows YouTube influencers and creators connected to home sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this home influencer data updated?
The latest data update shown for this influencer ranking is August 29, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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