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Top 50 Cosmetics YouTube Influencers

See which YouTube influencers and creators work with Cosmetics brands. Discover sponsored YouTubers in Cosmetics and which companies pay them for sponsorships.

Cosmetics niche overview

1.98K

Creator mentions

21.5K

Video mentions

403K

Median Subscribers

July 12, 2026

Last data update

Top sponsors in the Cosmetics space

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In the Cosmetics space, we track 1,978 YouTube channels, 110 sponsors, and have detected 21,540 mentions.

Top 50 Cosmetics YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Shaaanxo	29	1,477	2,940,000
2	Tati	29	521	7,910,000
3	Christen Dominique	29	181	5,060,000
4	KathleenLights	26	1,054	4,100,000
5	Jen Luv	26	162	376,000
6	Angelica Nyqvist	25	461	137,000
7	Theresa is Dead	25	367	68,500
8	RachhLoves	25	276	1,450,000
9	Morgan Turner	23	146	356,000
10	Laura Lee	23	110	4,610,000
11	Manny Mua	22	375	4,830,000
12	BEAUTY NEWS	21	150	486,000
13	Vogue	20	70	15,900,000
14	Sarah Rose	19	434	29,400
15	HotandFlashy	18	620	1,220,000
16	Smitha Deepak	18	546	3,720,000
17	Bailey Sarian	18	241	7,760,000
18	Sananas	18	146	3,020,000
19	Haley Kim	18	109	1,330,000
20	STEPHANIE TOMS	18	57	502,000
21	SMLx0	17	136	1,090,000
22	Kelly Gooch	17	117	178,000
23	Jessica Braun	17	106	661,000
24	Jackie Aina	17	49	3,450,000
25	MarionCameleon	16	87	827,000
26	Kennie J.D.	15	169	757,000
27	Andréa Matillano	15	107	357,000
28	sophdoeslife	15	74	1,410,000
29	Danielle Kirsty	14	837	1,180,000
30	ratolina	14	188	1,420,000
31	Red Lipstick Monster	14	63	1,540,000
32	Josie	14	48	580,000
33	Jessica Vu	14	38	2,100,000
34	Hannah Louise Poston	14	37	193,000
35	Horia	13	262	2,440,000
36	Dominique Sachse	13	77	1,900,000
37	Julia Adams MUA	13	73	278,000
38	Thomas Halbert	13	67	388,000
39	NikkieTutorials	13	43	14,900,000
40	As/Is	13	35	10,100,000
41	Matilda on Video	13	34	342,000
42	Jenn Im	13	32	3,260,000
43	Robert Welsh	12	157	1,090,000
44	Michelle Phan	12	86	8,520,000
45	dope2111	12	56	5,610,000
46	Taylor Wynn	12	56	870,000
47	LufyMakes YouUp	12	52	1,410,000
48	BRATTERSTEIN	12	52	65,000
49	jeffreestar	12	45	15,700,000
50	Thrift Thick	12	44	267,000

Shaaanxo

@shaaanxo

2.94M subs 29 brands

Tati

@tati

7.91M subs 29 brands

Christen Dominique

@christendominique

5.06M subs 29 brands

KathleenLights

@kathleenlights

4.1M subs 26 brands

Jen Luv

@jenluv

376K subs 26 brands

Angelica Nyqvist

@angelicanyqvist

137K subs 25 brands

Theresa is Dead

@theresaisdead

68.5K subs 25 brands

RachhLoves

@rachhloves

1.45M subs 25 brands

Morgan Turner

@morganturnermakeup

356K subs 23 brands

#10

Laura Lee

@laura88lee

4.61M subs 23 brands

#11

Manny Mua

@mannymua733

4.83M subs 22 brands

#12

BEAUTY NEWS

@beautynews

486K subs 21 brands

#13

Vogue

@vogue

15.9M subs 20 brands

#14

Sarah Rose

@sarahrosebeauty

29.4K subs 19 brands

#15

HotandFlashy

@angiehotandflashy

1.22M subs 18 brands

#16

Smitha Deepak

@smithadepak

3.72M subs 18 brands

#17

Bailey Sarian

@baileysarian

7.76M subs 18 brands

#18

Sananas

@sananas

3.02M subs 18 brands

#19

Haley Kim

@haleykimaking

1.33M subs 18 brands

#20

STEPHANIE TOMS

@stephanietoms

502K subs 18 brands

#21

SMLx0

@smlx0

1.09M subs 17 brands

#22

Kelly Gooch

@kellygooch

178K subs 17 brands

#23

Jessica Braun

@itsjessicabraun

661K subs 17 brands

#24

Jackie Aina

@jackieaina

3.45M subs 17 brands

#25

MarionCameleon

@marioncameleon

827K subs 16 brands

#26

Kennie J.D.

@kenniejd

757K subs 15 brands

#27

Andréa Matillano

@andreamatillano

357K subs 15 brands

#28

sophdoeslife

@sophdoeslife

1.41M subs 15 brands

#29

Danielle Kirsty

@daniellekirsty

1.18M subs 14 brands

#30

ratolina

@ratolina

1.42M subs 14 brands

#31

Red Lipstick Monster

@redlipstickmonster

1.54M subs 14 brands

#32

Josie

@josieirons

580K subs 14 brands

#33

Jessica Vu

@jessyluxe

2.1M subs 14 brands

#34

Hannah Louise Poston

@hannahlouiseposton

193K subs 14 brands

#35

Horia

@unmondeaufeminin

2.44M subs 13 brands

#36

Dominique Sachse

@dominiquesachsetv

1.9M subs 13 brands

#37

Julia Adams MUA

@juliaadamsmua

278K subs 13 brands

#38

Thomas Halbert

@thomashalbertyt

388K subs 13 brands

#39

NikkieTutorials

@nikkietutorials

14.9M subs 13 brands

#40

As/Is

@asis

10.1M subs 13 brands

#41

Matilda on Video

@matildaonvideo

342K subs 13 brands

#42

Jenn Im

@imjennim

3.26M subs 13 brands

#43

Robert Welsh

@robertwelsh

1.09M subs 12 brands

#44

Michelle Phan

@michellephan

8.52M subs 12 brands

#45

dope2111

@dope2111

5.61M subs 12 brands

#46

Taylor Wynn

@taylorwynn

870K subs 12 brands

#47

LufyMakes YouUp

@lufymakesyouup

1.41M subs 12 brands

#48

BRATTERSTEIN

@bratterstein

65K subs 12 brands

#49

jeffreestar

@jeffreestar

15.7M subs 12 brands

#50

Thrift Thick

@thriftthick

267K subs 12 brands

About the Cosmetics niche

Cosmetics on YouTube spans everything from drugstore hauls and full-glam tutorials to skincare routines, product comparisons, and honest first-impression reviews. Brands like ColourPop and KIKO appear regularly because creators and their audiences are genuinely curious about accessible, trend-forward color products that deliver visible results. The culture prizes authenticity, experimentation, and a shared love of transformation that keeps viewers coming back regardless of skill level.

Creators in this space tend to build unusually close relationships with their audiences through real-time application, candid feedback, and consistent personality-driven content. Tutorial formats and "wear-test" videos perform well because they let viewers experience a product vicariously before committing to a purchase, which encourages trust and repeat viewership. That intimacy is a core reason many beauty channels sustain loyal, long-term communities.

For brands, cosmetics content represents some of the highest purchase intent on the platform, as viewers arrive actively researching what to buy next. The niche attracts advertisers across price points, from indie labels to established lines, because the audience is demonstrably ready to shop.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention cosmetics brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the cosmetics niche.

Frequently asked questions

Who are the top cosmetics YouTube influencers?

The top cosmetics YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Shaaanxo, Tati, and Christen Dominique.

How does Sponsorship.so rank cosmetics influencers?

Sponsorship.so ranks cosmetics influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this cosmetics influencer page show?

This page shows YouTube influencers and creators connected to cosmetics sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this cosmetics influencer data updated?

The latest data update shown for this influencer ranking is July 12, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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