Top 50 Beauty YouTube Influencers

See which YouTube influencers and creators work with Beauty brands. Discover sponsored YouTubers in Beauty and which companies pay them for sponsorships.

Beauty niche overview

5.16K

Creator mentions

53.3K

Video mentions

257K

Median Subscribers

September 12, 2026

Last data update

Top sponsors in the Beauty space

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In the Beauty space, we track 5,156 YouTube channels, 267 sponsors, and have detected 53,262 mentions.

Top 50 Beauty YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Shaaanxo	38	1,716	2,940,000
2	Tati	36	513	7,910,000
3	RachhLoves	36	263	1,450,000
4	KathleenLights	32	1,182	4,100,000
5	Christen Dominique	30	171	5,060,000
6	Hyram	30	143	4,420,000
7	Jen Luv	29	184	376,000
8	Laura Lee	29	119	4,610,000
9	Kayley Melissa	28	140	1,760,000
10	Angelica Nyqvist	25	446	137,000
11	Andréa Matillano	25	121	357,000
12	Michelle Phan	25	114	8,500,000
13	Theresa is Dead	24	268	68,500
14	Kelly Gooch	24	159	178,000
15	SMLx0	24	144	1,090,000
16	Jessica Braun	24	126	661,000
17	HotandFlashy	23	1,248	1,220,000
18	Sarah Rose	23	573	29,400
19	Manny Mua	23	354	4,830,000
20	Haley Kim	23	139	1,330,000
21	Bailey Sarian	22	242	7,760,000
22	Morgan Turner	22	136	356,000
23	Taylor Wynn	22	81	870,000
24	STEPHANIE TOMS	21	55	502,000
25	BEAUTY NEWS	20	176	486,000
26	Sananas	20	162	3,020,000
27	Jenn Im	20	48	3,260,000
28	Smitha Deepak	19	513	3,720,000
29	Shea Whitney	19	100	1,760,000
30	Hannah Louise Poston	19	90	193,000
31	Vogue	19	84	15,900,000
32	James Welsh	19	63	1,560,000
33	AlexandrasGirlyTalk	19	52	3,630,000
34	As/Is	19	45	10,100,000
35	Robert Welsh	18	209	1,090,000
36	LufyMakes YouUp	18	139	1,410,000
37	Josie	18	50	580,000
38	Horia	17	442	2,440,000
39	ratolina	17	207	1,420,000
40	MarionCameleon	17	85	827,000
41	Elle Fowler	16	167	1,140,000
42	Dominique Sachse	16	71	1,900,000
43	Hailey Sani	16	52	1,310,000
44	Jackie Aina	16	47	3,450,000
45	Kennie J.D.	15	168	757,000
46	Shruti Arjun Anand	15	72	10,200,000
47	sophdoeslife	15	65	1,410,000
48	Jackie Wyers	15	50	965,000
49	Jessica Vu	15	39	2,100,000
50	Carli Bybel	15	34	6,060,000

Shaaanxo

@shaaanxo

2.94M subs 38 brands

Tati

@tati

7.91M subs 36 brands

RachhLoves

@rachhloves

1.45M subs 36 brands

KathleenLights

@kathleenlights

4.1M subs 32 brands

Christen Dominique

@christendominique

5.06M subs 30 brands

Hyram

@hyram

4.42M subs 30 brands

Jen Luv

@jenluv

376K subs 29 brands

Laura Lee

@laura88lee

4.61M subs 29 brands

Kayley Melissa

@kayleymelissa

1.76M subs 28 brands

#10

Angelica Nyqvist

@angelicanyqvist

137K subs 25 brands

#11

Andréa Matillano

@andreamatillano

357K subs 25 brands

#12

Michelle Phan

@michellephan

8.5M subs 25 brands

#13

Theresa is Dead

@theresaisdead

68.5K subs 24 brands

#14

Kelly Gooch

@kellygooch

178K subs 24 brands

#15

SMLx0

@smlx0

1.09M subs 24 brands

#16

Jessica Braun

@itsjessicabraun

661K subs 24 brands

#17

HotandFlashy

@angiehotandflashy

1.22M subs 23 brands

#18

Sarah Rose

@sarahrosebeauty

29.4K subs 23 brands

#19

Manny Mua

@mannymua733

4.83M subs 23 brands

#20

Haley Kim

@haleykimaking

1.33M subs 23 brands

#21

Bailey Sarian

@baileysarian

7.76M subs 22 brands

#22

Morgan Turner

@morganturnermakeup

356K subs 22 brands

#23

Taylor Wynn

@taylorwynn

870K subs 22 brands

#24

STEPHANIE TOMS

@stephanietoms

502K subs 21 brands

#25

BEAUTY NEWS

@beautynews

486K subs 20 brands

#26

Sananas

@sananas

3.02M subs 20 brands

#27

Jenn Im

@imjennim

3.26M subs 20 brands

#28

Smitha Deepak

@smithadepak

3.72M subs 19 brands

#29

Shea Whitney

@sheawhitney

1.76M subs 19 brands

#30

Hannah Louise Poston

@hannahlouiseposton

193K subs 19 brands

#31

Vogue

@vogue

15.9M subs 19 brands

#32

James Welsh

@jameswelsh

1.56M subs 19 brands

#33

AlexandrasGirlyTalk

@alexandrasgirlytalk

3.63M subs 19 brands

#34

As/Is

@asis

10.1M subs 19 brands

#35

Robert Welsh

@robertwelsh

1.09M subs 18 brands

#36

LufyMakes YouUp

@lufymakesyouup

1.41M subs 18 brands

#37

Josie

@josieirons

580K subs 18 brands

#38

Horia

@unmondeaufeminin

2.44M subs 17 brands

#39

ratolina

@ratolina

1.42M subs 17 brands

#40

MarionCameleon

@marioncameleon

827K subs 17 brands

#41

Elle Fowler

@ellefowler

1.14M subs 16 brands

#42

Dominique Sachse

@dominiquesachsetv

1.9M subs 16 brands

#43

Hailey Sani

@haileysani

1.31M subs 16 brands

#44

Jackie Aina

@jackieaina

3.45M subs 16 brands

#45

Kennie J.D.

@kenniejd

757K subs 15 brands

#46

Shruti Arjun Anand

@shrutiarjunanand

10.2M subs 15 brands

#47

sophdoeslife

@sophdoeslife

1.41M subs 15 brands

#48

Jackie Wyers

@jackiewyers

965K subs 15 brands

#49

Jessica Vu

@jessyluxe

2.1M subs 15 brands

#50

Carli Bybel

@carlibel55

6.06M subs 15 brands

About the Beauty niche

Beauty on YouTube spans makeup tutorials, skincare routines, fragrance reviews, and hair care, drawing an audience that treats the platform as both a discovery engine and a trusted advisor for purchasing decisions. Viewers come seeking honest product impressions, transformation content, and guidance on everything from drugstore finds to prestige brands like Urban Decay, making the space feel simultaneously aspirational and accessible.

Creators in this niche tend to build unusually personal relationships with their audiences because beauty content is inherently tied to identity, self-expression, and daily ritual. Formats like get-ready-with-me videos, product hauls, and honest first impressions encourage repeat viewing and foster communities where subscribers feel genuinely close to the creator behind the camera.

For brands, the beauty niche represents one of the most commercially direct environments on the platform, where audience intent and purchase behavior are tightly aligned. Sponsors ranging from indie color cosmetics labels like ColourPop to subscription services like Scentbird find receptive viewers who are already actively researching and buying products, making sponsorship integration feel natural rather than intrusive.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention beauty brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the beauty niche.

Frequently asked questions

Who are the top beauty YouTube influencers?

The top beauty YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Shaaanxo, Tati, and RachhLoves.

How does Sponsorship.so rank beauty influencers?

Sponsorship.so ranks beauty influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this beauty influencer page show?

This page shows YouTube influencers and creators connected to beauty sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this beauty influencer data updated?

The latest data update shown for this influencer ranking is September 12, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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