Top 50 Beauty YouTube Influencers

See which YouTube influencers and creators work with Beauty brands. Discover sponsored YouTubers in Beauty and which companies pay them for sponsorships.

Beauty niche overview

9.2K

Creator mentions

71.3K

Video mentions

322K

Median Subscribers

May 11, 2026

Last data update

Top sponsors in the Beauty space

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In the Beauty space, we track 9,198 YouTube channels, 377 sponsors, and have detected 71,272 mentions.

Top 50 Beauty YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Tati	49	577	7,910,000
2	Shaaanxo	45	1,741	2,940,000
3	Laura Lee	45	214	4,610,000
4	KathleenLights	44	1,261	4,100,000
5	Jen Luv	42	215	376,000
6	Hyram	41	166	4,420,000
7	Christen Dominique	39	196	5,060,000
8	RachhLoves	38	306	1,450,000
9	HotandFlashy	35	1,311	1,220,000
10	Theresa is Dead	34	396	68,500
11	Vogue	34	120	15,900,000
12	Angelica Nyqvist	33	483	137,000
13	Kayley Melissa	32	147	1,760,000
14	Sarah Rose	31	524	29,400
15	Morgan Turner	31	165	356,000
16	Shea Whitney	30	461	1,760,000
17	Manny Mua	30	390	4,830,000
18	SMLx0	30	178	1,090,000
19	Dominique Sachse	30	169	1,900,000
20	Jessica Braun	30	145	661,000
21	Kelly Gooch	30	124	178,000
22	Andréa Matillano	30	123	357,000
23	Michelle Phan	30	122	8,520,000
24	Josie	30	82	580,000
25	Sananas	28	174	3,020,000
26	STEPHANIE TOMS	27	78	502,000
27	Haley Kim	26	120	1,330,000
28	Amelia Liana	26	103	603,000
29	Smitha Deepak	25	650	3,720,000
30	BEAUTY NEWS	25	211	486,000
31	Elle Fowler	25	182	1,140,000
32	James Welsh	25	67	1,560,000
33	AlexandrasGirlyTalk	25	64	3,630,000
34	Bailey Sarian	24	257	7,760,000
35	Estée Lalonde	24	76	1,050,000
36	Taylor Wynn	24	76	870,000
37	Hailey Sani	24	43	1,310,000
38	MarionCameleon	23	116	827,000
39	Jenn Im	23	51	3,260,000
40	Hannah Louise Poston	23	50	193,000
41	Horia	22	465	2,440,000
42	Kennie J.D.	22	220	757,000
43	Patricia Bright	22	73	2,710,000
44	Lauren Giraldo	22	53	1,140,000
45	Nazanin Kavari	21	147	1,290,000
46	LufyMakes YouUp	21	81	1,410,000
47	sophdoeslife	20	87	1,410,000
48	As/Is	20	44	10,100,000
49	ROMY	20	33	1,550,000
50	ratolina	19	217	1,420,000

Tati

@tati

7.91M subs 49 brands

Shaaanxo

@shaaanxo

2.94M subs 45 brands

Laura Lee

@laura88lee

4.61M subs 45 brands

KathleenLights

@kathleenlights

4.1M subs 44 brands

Jen Luv

@jenluv

376K subs 42 brands

Hyram

@hyram

4.42M subs 41 brands

Christen Dominique

@christendominique

5.06M subs 39 brands

RachhLoves

@rachhloves

1.45M subs 38 brands

HotandFlashy

@angiehotandflashy

1.22M subs 35 brands

#10

Theresa is Dead

@theresaisdead

68.5K subs 34 brands

#11

Vogue

@vogue

15.9M subs 34 brands

#12

Angelica Nyqvist

@angelicanyqvist

137K subs 33 brands

#13

Kayley Melissa

@kayleymelissa

1.76M subs 32 brands

#14

Sarah Rose

@sarahrosebeauty

29.4K subs 31 brands

#15

Morgan Turner

@morganturnermakeup

356K subs 31 brands

#16

Shea Whitney

@sheawhitney

1.76M subs 30 brands

#17

Manny Mua

@mannymua733

4.83M subs 30 brands

#18

SMLx0

@smlx0

1.09M subs 30 brands

#19

Dominique Sachse

@dominiquesachsetv

1.9M subs 30 brands

#20

Jessica Braun

@itsjessicabraun

661K subs 30 brands

#21

Kelly Gooch

@kellygooch

178K subs 30 brands

#22

Andréa Matillano

@andreamatillano

357K subs 30 brands

#23

Michelle Phan

@michellephan

8.52M subs 30 brands

#24

Josie

@josieirons

580K subs 30 brands

#25

Sananas

@sananas

3.02M subs 28 brands

#26

STEPHANIE TOMS

@stephanietoms

502K subs 27 brands

#27

Haley Kim

@haleykimaking

1.33M subs 26 brands

#28

Amelia Liana

@amelialiana

603K subs 26 brands

#29

Smitha Deepak

@smithadepak

3.72M subs 25 brands

#30

BEAUTY NEWS

@beautynews

486K subs 25 brands

#31

Elle Fowler

@ellefowler

1.14M subs 25 brands

#32

James Welsh

@jameswelsh

1.56M subs 25 brands

#33

AlexandrasGirlyTalk

@alexandrasgirlytalk

3.63M subs 25 brands

#34

Bailey Sarian

@baileysarian

7.76M subs 24 brands

#35

Estée Lalonde

@esteelalonde

1.05M subs 24 brands

#36

Taylor Wynn

@taylorwynn

870K subs 24 brands

#37

Hailey Sani

@haileysani

1.31M subs 24 brands

#38

MarionCameleon

@marioncameleon

827K subs 23 brands

#39

Jenn Im

@imjennim

3.26M subs 23 brands

#40

Hannah Louise Poston

@hannahlouiseposton

193K subs 23 brands

#41

Horia

@unmondeaufeminin

2.44M subs 22 brands

#42

Kennie J.D.

@kenniejd

757K subs 22 brands

#43

Patricia Bright

@patriciabright

2.71M subs 22 brands

#44

Lauren Giraldo

@laurengiraldo

1.14M subs 22 brands

#45

Nazanin Kavari

@nazaninkavari

1.29M subs 21 brands

#46

LufyMakes YouUp

@lufymakesyouup

1.41M subs 21 brands

#47

sophdoeslife

@sophdoeslife

1.41M subs 20 brands

#48

As/Is

@asis

10.1M subs 20 brands

#49

ROMY

@romyytb

1.55M subs 20 brands

#50

ratolina

@ratolina

1.42M subs 19 brands

About the Beauty niche

Beauty on YouTube spans makeup tutorials, skincare routines, fragrance reviews, and hair care, drawing an audience that treats the platform as both a discovery engine and a trusted advisor for purchasing decisions. Viewers come seeking honest product impressions, transformation content, and guidance on everything from drugstore finds to prestige brands like Urban Decay, making the space feel simultaneously aspirational and accessible.

Creators in this niche tend to build unusually personal relationships with their audiences because beauty content is inherently tied to identity, self-expression, and daily ritual. Formats like get-ready-with-me videos, product hauls, and honest first impressions encourage repeat viewing and foster communities where subscribers feel genuinely close to the creator behind the camera.

For brands, the beauty niche represents one of the most commercially direct environments on the platform, where audience intent and purchase behavior are tightly aligned. Sponsors ranging from indie color cosmetics labels like ColourPop to subscription services like Scentbird find receptive viewers who are already actively researching and buying products, making sponsorship integration feel natural rather than intrusive.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention beauty brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the beauty niche.

Frequently asked questions

Who are the top beauty YouTube influencers?

The top beauty YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Tati, Shaaanxo, and Laura Lee.

How does Sponsorship.so rank beauty influencers?

Sponsorship.so ranks beauty influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this beauty influencer page show?

This page shows YouTube influencers and creators connected to beauty sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this beauty influencer data updated?

The latest data update shown for this influencer ranking is May 11, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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