Top 50 Beauty YouTube Influencers

See which YouTube influencers and creators work with Beauty brands. Discover sponsored YouTubers in Beauty and which companies pay them for sponsorships.

Beauty niche overview

4.64K

Creator mentions

45.1K

Video mentions

266K

Median Subscribers

July 17, 2026

Last data update

Top sponsors in the Beauty space

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In the Beauty space, we track 4,637 YouTube channels, 213 sponsors, and have detected 45,124 mentions.

Top 50 Beauty YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Shaaanxo	35	1,644	2,940,000
2	Tati	33	489	7,910,000
3	RachhLoves	33	251	1,450,000
4	KathleenLights	32	1,182	4,100,000
5	Laura Lee	29	119	4,610,000
6	Jen Luv	28	179	376,000
7	Christen Dominique	28	169	5,060,000
8	Hyram	26	137	4,420,000
9	Kayley Melissa	26	136	1,760,000
10	Michelle Phan	25	114	8,520,000
11	Angelica Nyqvist	23	431	137,000
12	Manny Mua	23	354	4,830,000
13	Theresa is Dead	23	265	68,500
14	SMLx0	23	137	1,090,000
15	Kelly Gooch	22	137	178,000
16	HotandFlashy	21	1,164	1,220,000
17	Sarah Rose	21	497	29,400
18	Bailey Sarian	21	241	7,760,000
19	Jessica Braun	21	111	661,000
20	Haley Kim	21	110	1,330,000
21	STEPHANIE TOMS	21	55	502,000
22	BEAUTY NEWS	20	176	486,000
23	Smitha Deepak	19	513	3,720,000
24	Sananas	19	149	3,020,000
25	Morgan Turner	19	128	356,000
26	Andréa Matillano	19	103	357,000
27	Shea Whitney	19	100	1,760,000
28	Vogue	19	84	15,900,000
29	Taylor Wynn	19	67	870,000
30	As/Is	19	45	10,100,000
31	LufyMakes YouUp	18	139	1,410,000
32	Horia	17	442	2,440,000
33	ratolina	17	207	1,420,000
34	MarionCameleon	17	85	827,000
35	AlexandrasGirlyTalk	17	50	3,630,000
36	Josie	17	41	580,000
37	Hannah Louise Poston	17	38	193,000
38	Robert Welsh	16	185	1,090,000
39	Elle Fowler	16	167	1,140,000
40	Dominique Sachse	16	71	1,900,000
41	James Welsh	16	50	1,560,000
42	Jackie Aina	16	47	3,450,000
43	Kennie J.D.	15	168	757,000
44	Shruti Arjun Anand	15	72	10,200,000
45	sophdoeslife	14	64	1,410,000
46	Nazanin Kavari	14	64	1,290,000
47	dope2111	14	60	5,610,000
48	Jessica Vu	14	38	2,100,000
49	Jenn Im	14	37	3,260,000
50	Carli Bybel	14	33	6,060,000

Shaaanxo

@shaaanxo

2.94M subs 35 brands

Tati

@tati

7.91M subs 33 brands

RachhLoves

@rachhloves

1.45M subs 33 brands

KathleenLights

@kathleenlights

4.1M subs 32 brands

Laura Lee

@laura88lee

4.61M subs 29 brands

Jen Luv

@jenluv

376K subs 28 brands

Christen Dominique

@christendominique

5.06M subs 28 brands

Hyram

@hyram

4.42M subs 26 brands

Kayley Melissa

@kayleymelissa

1.76M subs 26 brands

#10

Michelle Phan

@michellephan

8.52M subs 25 brands

#11

Angelica Nyqvist

@angelicanyqvist

137K subs 23 brands

#12

Manny Mua

@mannymua733

4.83M subs 23 brands

#13

Theresa is Dead

@theresaisdead

68.5K subs 23 brands

#14

SMLx0

@smlx0

1.09M subs 23 brands

#15

Kelly Gooch

@kellygooch

178K subs 22 brands

#16

HotandFlashy

@angiehotandflashy

1.22M subs 21 brands

#17

Sarah Rose

@sarahrosebeauty

29.4K subs 21 brands

#18

Bailey Sarian

@baileysarian

7.76M subs 21 brands

#19

Jessica Braun

@itsjessicabraun

661K subs 21 brands

#20

Haley Kim

@haleykimaking

1.33M subs 21 brands

#21

STEPHANIE TOMS

@stephanietoms

502K subs 21 brands

#22

BEAUTY NEWS

@beautynews

486K subs 20 brands

#23

Smitha Deepak

@smithadepak

3.72M subs 19 brands

#24

Sananas

@sananas

3.02M subs 19 brands

#25

Morgan Turner

@morganturnermakeup

356K subs 19 brands

#26

Andréa Matillano

@andreamatillano

357K subs 19 brands

#27

Shea Whitney

@sheawhitney

1.76M subs 19 brands

#28

Vogue

@vogue

15.9M subs 19 brands

#29

Taylor Wynn

@taylorwynn

870K subs 19 brands

#30

As/Is

@asis

10.1M subs 19 brands

#31

LufyMakes YouUp

@lufymakesyouup

1.41M subs 18 brands

#32

Horia

@unmondeaufeminin

2.44M subs 17 brands

#33

ratolina

@ratolina

1.42M subs 17 brands

#34

MarionCameleon

@marioncameleon

827K subs 17 brands

#35

AlexandrasGirlyTalk

@alexandrasgirlytalk

3.63M subs 17 brands

#36

Josie

@josieirons

580K subs 17 brands

#37

Hannah Louise Poston

@hannahlouiseposton

193K subs 17 brands

#38

Robert Welsh

@robertwelsh

1.09M subs 16 brands

#39

Elle Fowler

@ellefowler

1.14M subs 16 brands

#40

Dominique Sachse

@dominiquesachsetv

1.9M subs 16 brands

#41

James Welsh

@jameswelsh

1.56M subs 16 brands

#42

Jackie Aina

@jackieaina

3.45M subs 16 brands

#43

Kennie J.D.

@kenniejd

757K subs 15 brands

#44

Shruti Arjun Anand

@shrutiarjunanand

10.2M subs 15 brands

#45

sophdoeslife

@sophdoeslife

1.41M subs 14 brands

#46

Nazanin Kavari

@nazaninkavari

1.29M subs 14 brands

#47

dope2111

@dope2111

5.61M subs 14 brands

#48

Jessica Vu

@jessyluxe

2.1M subs 14 brands

#49

Jenn Im

@imjennim

3.26M subs 14 brands

#50

Carli Bybel

@carlibel55

6.06M subs 14 brands

About the Beauty niche

Beauty on YouTube spans makeup tutorials, skincare routines, fragrance reviews, and hair care, drawing an audience that treats the platform as both a discovery engine and a trusted advisor for purchasing decisions. Viewers come seeking honest product impressions, transformation content, and guidance on everything from drugstore finds to prestige brands like Urban Decay, making the space feel simultaneously aspirational and accessible.

Creators in this niche tend to build unusually personal relationships with their audiences because beauty content is inherently tied to identity, self-expression, and daily ritual. Formats like get-ready-with-me videos, product hauls, and honest first impressions encourage repeat viewing and foster communities where subscribers feel genuinely close to the creator behind the camera.

For brands, the beauty niche represents one of the most commercially direct environments on the platform, where audience intent and purchase behavior are tightly aligned. Sponsors ranging from indie color cosmetics labels like ColourPop to subscription services like Scentbird find receptive viewers who are already actively researching and buying products, making sponsorship integration feel natural rather than intrusive.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention beauty brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the beauty niche.

Frequently asked questions

Who are the top beauty YouTube influencers?

The top beauty YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Shaaanxo, Tati, and RachhLoves.

How does Sponsorship.so rank beauty influencers?

Sponsorship.so ranks beauty influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this beauty influencer page show?

This page shows YouTube influencers and creators connected to beauty sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this beauty influencer data updated?

The latest data update shown for this influencer ranking is July 17, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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