Top 50 Beauty YouTube Influencers

See which YouTube influencers and creators work with Beauty brands. Discover sponsored YouTubers in Beauty and which companies pay them for sponsorships.

Beauty niche overview

5.66K

Creator mentions

58.5K

Video mentions

252K

Median Subscribers

October 24, 2026

Last data update

Top sponsors in the Beauty space

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In the Beauty space, we track 5,660 YouTube channels, 352 sponsors, and have detected 58,454 mentions.

Top 50 Beauty YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Shaaanxo	40	1,727	2,940,000
2	Tati	37	514	7,910,000
3	RachhLoves	36	266	1,450,000
4	Doctorly	34	177	3,430,000
5	KathleenLights	32	1,182	4,100,000
6	Jen Luv	31	186	376,000
7	Christen Dominique	31	173	5,060,000
8	Hyram	31	145	4,420,000
9	Laura Lee	30	121	4,610,000
10	Michelle Phan	29	123	8,500,000
11	Kayley Melissa	28	140	1,760,000
12	Kelly Gooch	27	167	178,000
13	Andréa Matillano	27	123	357,000
14	Angelica Nyqvist	26	453	137,000
15	Theresa is Dead	26	311	70,100
16	SMLx0	26	148	1,090,000
17	Bailey Sarian	25	245	7,760,000
18	Morgan Turner	25	141	356,000
19	Jessica Braun	25	133	661,000
20	Manny Mua	24	357	4,830,000
21	Haley Kim	24	140	1,330,000
22	Taylor Wynn	24	83	870,000
23	James Welsh	24	74	1,560,000
24	HotandFlashy	23	1,248	1,220,000
25	Sarah Rose	23	593	29,400
26	STEPHANIE TOMS	22	61	502,000
27	Josie	21	55	580,000
28	Jenn Im	21	51	3,260,000
29	BEAUTY NEWS	20	176	486,000
30	Sananas	20	163	3,020,000
31	Vogue	20	87	15,900,000
32	Smitha Deepak	19	513	3,720,000
33	Shea Whitney	19	100	1,760,000
34	AlexandrasGirlyTalk	19	52	3,630,000
35	As/Is	19	45	10,100,000
36	Robert Welsh	18	209	1,090,000
37	LufyMakes YouUp	18	139	1,410,000
38	Hannah Louise Poston	18	93	193,000
39	Horia	17	453	2,440,000
40	ratolina	17	207	1,420,000
41	Elle Fowler	17	168	1,140,000
42	Dominique Sachse	17	86	1,900,000
43	MarionCameleon	17	85	827,000
44	Carli Bybel	17	39	6,060,000
45	Estée Lalonde	17	36	1,050,000
46	Shruti Arjun Anand	16	73	10,200,000
47	sophdoeslife	16	66	1,410,000
48	Hailey Sani	16	52	1,310,000
49	Jackie Aina	16	47	3,450,000
50	madametamtam	16	32	182,000

Shaaanxo

@shaaanxo

2.94M subs 40 brands

Tati

@tati

7.91M subs 37 brands

RachhLoves

@rachhloves

1.45M subs 36 brands

Doctorly

@doctorly

3.43M subs 34 brands

KathleenLights

@kathleenlights

4.1M subs 32 brands

Jen Luv

@jenluv

376K subs 31 brands

Christen Dominique

@christendominique

5.06M subs 31 brands

Hyram

@hyram

4.42M subs 31 brands

Laura Lee

@laura88lee

4.61M subs 30 brands

#10

Michelle Phan

@michellephan

8.5M subs 29 brands

#11

Kayley Melissa

@kayleymelissa

1.76M subs 28 brands

#12

Kelly Gooch

@kellygooch

178K subs 27 brands

#13

Andréa Matillano

@andreamatillano

357K subs 27 brands

#14

Angelica Nyqvist

@angelicanyqvist

137K subs 26 brands

#15

Theresa is Dead

@theresaisdead

70.1K subs 26 brands

#16

SMLx0

@smlx0

1.09M subs 26 brands

#17

Bailey Sarian

@baileysarian

7.76M subs 25 brands

#18

Morgan Turner

@morganturnermakeup

356K subs 25 brands

#19

Jessica Braun

@itsjessicabraun

661K subs 25 brands

#20

Manny Mua

@mannymua733

4.83M subs 24 brands

#21

Haley Kim

@haleykimaking

1.33M subs 24 brands

#22

Taylor Wynn

@taylorwynn

870K subs 24 brands

#23

James Welsh

@jameswelsh

1.56M subs 24 brands

#24

HotandFlashy

@angiehotandflashy

1.22M subs 23 brands

#25

Sarah Rose

@sarahrosebeauty

29.4K subs 23 brands

#26

STEPHANIE TOMS

@stephanietoms

502K subs 22 brands

#27

Josie

@josieirons

580K subs 21 brands

#28

Jenn Im

@imjennim

3.26M subs 21 brands

#29

BEAUTY NEWS

@beautynews

486K subs 20 brands

#30

Sananas

@sananas

3.02M subs 20 brands

#31

Vogue

@vogue

15.9M subs 20 brands

#32

Smitha Deepak

@smithadepak

3.72M subs 19 brands

#33

Shea Whitney

@sheawhitney

1.76M subs 19 brands

#34

AlexandrasGirlyTalk

@alexandrasgirlytalk

3.63M subs 19 brands

#35

As/Is

@asis

10.1M subs 19 brands

#36

Robert Welsh

@robertwelsh

1.09M subs 18 brands

#37

LufyMakes YouUp

@lufymakesyouup

1.41M subs 18 brands

#38

Hannah Louise Poston

@hannahlouiseposton

193K subs 18 brands

#39

Horia

@unmondeaufeminin

2.44M subs 17 brands

#40

ratolina

@ratolina

1.42M subs 17 brands

#41

Elle Fowler

@ellefowler

1.14M subs 17 brands

#42

Dominique Sachse

@dominiquesachsetv

1.9M subs 17 brands

#43

MarionCameleon

@marioncameleon

827K subs 17 brands

#44

Carli Bybel

@carlibel55

6.06M subs 17 brands

#45

Estée Lalonde

@esteelalonde

1.05M subs 17 brands

#46

Shruti Arjun Anand

@shrutiarjunanand

10.2M subs 16 brands

#47

sophdoeslife

@sophdoeslife

1.41M subs 16 brands

#48

Hailey Sani

@haileysani

1.31M subs 16 brands

#49

Jackie Aina

@jackieaina

3.45M subs 16 brands

#50

madametamtam

@madametamtam

182K subs 16 brands

About the Beauty niche

Beauty on YouTube spans makeup tutorials, skincare routines, fragrance reviews, and hair care, drawing an audience that treats the platform as both a discovery engine and a trusted advisor for purchasing decisions. Viewers come seeking honest product impressions, transformation content, and guidance on everything from drugstore finds to prestige brands like Urban Decay, making the space feel simultaneously aspirational and accessible.

Creators in this niche tend to build unusually personal relationships with their audiences because beauty content is inherently tied to identity, self-expression, and daily ritual. Formats like get-ready-with-me videos, product hauls, and honest first impressions encourage repeat viewing and foster communities where subscribers feel genuinely close to the creator behind the camera.

For brands, the beauty niche represents one of the most commercially direct environments on the platform, where audience intent and purchase behavior are tightly aligned. Sponsors ranging from indie color cosmetics labels like ColourPop to subscription services like Scentbird find receptive viewers who are already actively researching and buying products, making sponsorship integration feel natural rather than intrusive.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention beauty brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the beauty niche.

Frequently asked questions

Who are the top beauty YouTube influencers?

The top beauty YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Shaaanxo, Tati, and RachhLoves.

How does Sponsorship.so rank beauty influencers?

Sponsorship.so ranks beauty influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this beauty influencer page show?

This page shows YouTube influencers and creators connected to beauty sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this beauty influencer data updated?

The latest data update shown for this influencer ranking is October 24, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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