What should a sponsorship tracking spreadsheet include?

Brands need creator identity, deliverable, fee, status, publish date, and tracking links plus performance. Creators need brand contact, fee, invoice/payment status, publish date, and sponsored link for compliance and renewals.

Is CSV enough or do I need a tool?

Spreadsheets work for a handful of deals. Past ~10 active sponsorships, teams move to a database or tool like Sponsorship.so for contact discovery, competitor tracking, and campaign lists.

Can I customize the columns?

Yes. After download, add columns for agency fees, whitelisting, or usage rights. The template is a starting point, not a locked format.

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Sponsorship Tracking Spreadsheet

Last updated: June 12, 2026

Track every deal in one place — creators, fees, deliverables, status, and performance. Preview below and download a CSV you can open in Excel or Google Sheets.

I am a

Columns tuned for brand teams running multiple creator campaigns.

Campaign	Creator	Channel	Subscribers	Avg Views	Deliverable	Fee	Status	Publish Date	Promo Code	UTM Link	Clicks	Conversions	Revenue	Notes
Q2 Launch	Creator A	YouTube	250000	45000	60s integration	$5000	Contract sent	—	—	—	—	—	—	Waiting on countersign
Q2 Launch	Creator B	YouTube	80000	22000	Dedicated	$8000	Live	2026-06-01	BRAND20	utm_campaign=q2	1200	85	$4200	—
Always-on	Creator C	YouTube	500000	90000	Mid-roll	$12000	Negotiating	—	—	—	—	—	—	Requested $15k

Columns tuned for creators managing multiple brand deals and payment status.

Brand	Contact	Deliverable	Agreed Fee	Invoice Sent	Paid?	Publish Date	Sponsored Link	Disclosure OK?	Performance Notes	Next Action
NordVPN	partnerships@brand.com	90s integration	$3500	Yes	Yes	2026-05-15	https://youtu.be/example	Yes	12k views D1	Ask about renewal
Skillshare	creator@brand.com	Dedicated	$6000	Yes	No	2026-06-10	—	Pending	—	Send draft script
Ridge Wallet	marketing@brand.com	Brief mention	$1200	No	No	—	—	N/A	—	Follow up on contract

How to use

1 Choose Brand or Creator to preview the right column set.
2 Click Download CSV and open in Google Sheets or Excel.
3 Duplicate the sheet per quarter or campaign so history stays clean.
4 Update Status and performance weekly during active campaigns.

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Sponsorship Tracking Spreadsheet 2026

Why track sponsorships in a spreadsheet?

When deals live in email threads, you lose rates, dates, and performance data. A single tracker prevents double-booking creators, missed invoices, and forgotten follow-ups.

When to upgrade from spreadsheets

If you're researching which creators your competitors sponsor, need verified emails, or run always-on outreach, a purpose-built sponsorship platform saves hours over manual sheets.

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