How many follow-ups should I send?

One or two polite follow-ups is standard. Space them at least four business days apart and add new information (budget range, alternate deliverable, or timing) rather than repeating the same ask.

Should brands or creators send the first email?

Both do. Brands outreach creators for campaigns; creators outreach brands when pitching proactively. The tone differs: brands lead with campaign fit, creators lead with audience proof.

Can I use these for Instagram or TikTok?

Yes. Swap 'YouTube' for your platform and adjust deliverable language. The structure (fit → ask → next step) works across influencer marketing channels.

← All templates

Influencer Marketing Email Templates

Last updated: June 12, 2026

Outreach, follow-up, and deal-confirmation templates for every major platform: email and DM, for brands and creators.

I am a

Templates for brand-side influencer marketing: find creators, follow up, and confirm terms.

Platform

Content type

Initial outreach

To [Creator email]

Subject Quick idea for a [Creator Name] × [Your Brand] YouTube collab

Hi [Creator Name], I'm [Your Name] from [Your Brand]. We [one sentence on product]. We're planning [campaign theme] and your content on YouTube came up while researching creators in [niche]. Would you be open to a [deliverable] in [month]? If yes, I'll send a one-pager with talking points and can work around your standard rate and timeline. Best, [Your Name]

Follow-up

To [Creator email]

Subject Re: [Your Brand] × [Creator Name] on YouTube

Hi [Creator Name], Circling back on my note from [day/date] about a potential [Your Brand] sponsorship on YouTube. Totally understand if timing isn't right. If you are interested, happy to share budget range and a draft brief for a [deliverable]. Either way, appreciate your content on [specific topic]. [Your Name]

Deal confirmation

To [Creator email]

Subject Confirmed: [Your Brand] sponsorship details

Hi [Creator Name], Excited to move forward. Summary of what we agreed: • Deliverable: [deliverable] • Platform: YouTube • Publish window: [dates] • Fee: [amount] · Payment terms: [net-30 / on publish] • Tracking: [UTM / promo code / affiliate link] • Assets: [link to brief + logos] Please confirm this matches your understanding and send invoicing details to [billing email]. Thanks, [Your Name]

Content type

Initial outreach DM

Hi [Creator Name]! I'm [Your Name] from [Your Brand]. We'd love to explore a [deliverable] on Instagram for [month]. What's the best email to send campaign details and rates to?

Draft — tap to edit, then copy

Follow-up DM

Hey [Creator Name], following up on a potential [Your Brand] collab on Instagram ([deliverable]). Still interested? Happy to share budget range over email if easier.

Draft — tap to edit, then copy

Deal confirmation DM

Hi [Creator Name], confirming our Instagram deal: [deliverable], [dates], [fee]. I'll email the full brief and assets. Does that match your notes?

Draft — tap to edit, then copy

Initial outreach

To [Creator email]

Subject Quick idea for a [Creator Name] × [Your Brand] Instagram collab

Hi [Creator Name], I'm [Your Name] from [Your Brand]. We [one sentence on product]. We're planning [campaign theme] and your content on Instagram came up while researching creators in [niche]. Would you be open to a [deliverable] in [month]? If yes, I'll send a one-pager with talking points and can work around your standard rate and timeline. Best, [Your Name]

Follow-up

To [Creator email]

Subject Re: [Your Brand] × [Creator Name] on Instagram

Hi [Creator Name], Circling back on my note from [day/date] about a potential [Your Brand] sponsorship on Instagram. Totally understand if timing isn't right. If you are interested, happy to share budget range and a draft brief for a [deliverable]. Either way, appreciate your content on [specific topic]. [Your Name]

Deal confirmation

To [Creator email]

Subject Confirmed: [Your Brand] sponsorship details

Hi [Creator Name], Excited to move forward. Summary of what we agreed: • Deliverable: [deliverable] • Platform: Instagram • Publish window: [dates] • Fee: [amount] · Payment terms: [net-30 / on publish] • Tracking: [UTM / promo code / affiliate link] • Assets: [link to brief + logos] Please confirm this matches your understanding and send invoicing details to [billing email]. Thanks, [Your Name]

Content type

Initial outreach DM

Hi [Creator Name]! I'm [Your Name] from [Your Brand]. We'd love to explore a [deliverable] on TikTok for [month]. What's the best email to send campaign details and rates to?

Draft — tap to edit, then copy

Follow-up DM

Hey [Creator Name], following up on a potential [Your Brand] collab on TikTok ([deliverable]). Still interested? Happy to share budget range over email if easier.

Draft — tap to edit, then copy

Deal confirmation DM

Hi [Creator Name], confirming our TikTok deal: [deliverable], [dates], [fee]. I'll email the full brief and assets. Does that match your notes?

Draft — tap to edit, then copy

Initial outreach

To [Creator email]

Subject Quick idea for a [Creator Name] × [Your Brand] TikTok collab

Hi [Creator Name], I'm [Your Name] from [Your Brand]. We [one sentence on product]. We're planning [campaign theme] and your content on TikTok came up while researching creators in [niche]. Would you be open to a [deliverable] in [month]? If yes, I'll send a one-pager with talking points and can work around your standard rate and timeline. Best, [Your Name]

Follow-up

To [Creator email]

Subject Re: [Your Brand] × [Creator Name] on TikTok

Hi [Creator Name], Circling back on my note from [day/date] about a potential [Your Brand] sponsorship on TikTok. Totally understand if timing isn't right. If you are interested, happy to share budget range and a draft brief for a [deliverable]. Either way, appreciate your content on [specific topic]. [Your Name]

Deal confirmation

To [Creator email]

Subject Confirmed: [Your Brand] sponsorship details

Hi [Creator Name], Excited to move forward. Summary of what we agreed: • Deliverable: [deliverable] • Platform: TikTok • Publish window: [dates] • Fee: [amount] · Payment terms: [net-30 / on publish] • Tracking: [UTM / promo code / affiliate link] • Assets: [link to brief + logos] Please confirm this matches your understanding and send invoicing details to [billing email]. Thanks, [Your Name]

Content type

Initial outreach DM

Hi [Creator Name]! I'm [Your Name] from [Your Brand]. We'd love to explore a [deliverable] on X / Twitter for [month]. What's the best email to send campaign details and rates to?

Draft — tap to edit, then copy

Follow-up DM

Hey [Creator Name], following up on a potential [Your Brand] collab on X / Twitter ([deliverable]). Still interested? Happy to share budget range over email if easier.

Draft — tap to edit, then copy

Deal confirmation DM

Hi [Creator Name], confirming our X / Twitter deal: [deliverable], [dates], [fee]. I'll email the full brief and assets. Does that match your notes?

Draft — tap to edit, then copy

Initial outreach

To [Creator email]

Subject Quick idea for a [Creator Name] × [Your Brand] X / Twitter collab

Hi [Creator Name], I'm [Your Name] from [Your Brand]. We [one sentence on product]. We're planning [campaign theme] and your content on X / Twitter came up while researching creators in [niche]. Would you be open to a [deliverable] in [month]? If yes, I'll send a one-pager with talking points and can work around your standard rate and timeline. Best, [Your Name]

Follow-up

To [Creator email]

Subject Re: [Your Brand] × [Creator Name] on X / Twitter

Hi [Creator Name], Circling back on my note from [day/date] about a potential [Your Brand] sponsorship on X / Twitter. Totally understand if timing isn't right. If you are interested, happy to share budget range and a draft brief for a [deliverable]. Either way, appreciate your content on [specific topic]. [Your Name]

Deal confirmation

To [Creator email]

Subject Confirmed: [Your Brand] sponsorship details

Hi [Creator Name], Excited to move forward. Summary of what we agreed: • Deliverable: [deliverable] • Platform: X / Twitter • Publish window: [dates] • Fee: [amount] · Payment terms: [net-30 / on publish] • Tracking: [UTM / promo code / affiliate link] • Assets: [link to brief + logos] Please confirm this matches your understanding and send invoicing details to [billing email]. Thanks, [Your Name]

Content type

Initial outreach

To [Creator email]

Subject Quick idea for a [Creator Name] × [Your Brand] Twitch collab

Hi [Creator Name], I'm [Your Name] from [Your Brand]. We [one sentence on product]. We're planning [campaign theme] and your content on Twitch came up while researching creators in [niche]. Would you be open to a [deliverable] in [month]? If yes, I'll send a one-pager with talking points and can work around your standard rate and timeline. Best, [Your Name]

Follow-up

To [Creator email]

Subject Re: [Your Brand] × [Creator Name] on Twitch

Hi [Creator Name], Circling back on my note from [day/date] about a potential [Your Brand] sponsorship on Twitch. Totally understand if timing isn't right. If you are interested, happy to share budget range and a draft brief for a [deliverable]. Either way, appreciate your content on [specific topic]. [Your Name]

Deal confirmation

To [Creator email]

Subject Confirmed: [Your Brand] sponsorship details

Hi [Creator Name], Excited to move forward. Summary of what we agreed: • Deliverable: [deliverable] • Platform: Twitch • Publish window: [dates] • Fee: [amount] · Payment terms: [net-30 / on publish] • Tracking: [UTM / promo code / affiliate link] • Assets: [link to brief + logos] Please confirm this matches your understanding and send invoicing details to [billing email]. Thanks, [Your Name]

Content type

Initial outreach DM

Hi [Creator Name]! I'm [Your Name] from [Your Brand]. We'd love to explore a [deliverable] on LinkedIn for [month]. What's the best email to send campaign details and rates to?

Draft — tap to edit, then copy

Follow-up DM

Hey [Creator Name], following up on a potential [Your Brand] collab on LinkedIn ([deliverable]). Still interested? Happy to share budget range over email if easier.

Draft — tap to edit, then copy

Deal confirmation DM

Hi [Creator Name], confirming our LinkedIn deal: [deliverable], [dates], [fee]. I'll email the full brief and assets. Does that match your notes?

Draft — tap to edit, then copy

Initial outreach

To [Creator email]

Subject Quick idea for a [Creator Name] × [Your Brand] LinkedIn collab

Hi [Creator Name], I'm [Your Name] from [Your Brand]. We [one sentence on product]. We're planning [campaign theme] and your content on LinkedIn came up while researching creators in [niche]. Would you be open to a [deliverable] in [month]? If yes, I'll send a one-pager with talking points and can work around your standard rate and timeline. Best, [Your Name]

Follow-up

To [Creator email]

Subject Re: [Your Brand] × [Creator Name] on LinkedIn

Hi [Creator Name], Circling back on my note from [day/date] about a potential [Your Brand] sponsorship on LinkedIn. Totally understand if timing isn't right. If you are interested, happy to share budget range and a draft brief for a [deliverable]. Either way, appreciate your content on [specific topic]. [Your Name]

Deal confirmation

To [Creator email]

Subject Confirmed: [Your Brand] sponsorship details

Hi [Creator Name], Excited to move forward. Summary of what we agreed: • Deliverable: [deliverable] • Platform: LinkedIn • Publish window: [dates] • Fee: [amount] · Payment terms: [net-30 / on publish] • Tracking: [UTM / promo code / affiliate link] • Assets: [link to brief + logos] Please confirm this matches your understanding and send invoicing details to [billing email]. Thanks, [Your Name]

Templates for creators doing influencer outreach to land brand deals.

Platform

Content type

Initial outreach

To [Brand contact email]

Subject Sponsorship opportunity for [Brand Name] on YouTube

Hi [Contact Name], I'm [Your Name] from [Channel Name]. I create [niche] content on YouTube for [audience description] ([X] followers/subscribers, [Y] average views). I'd love to explore a partnership with [Brand Name]. Concept: [one-sentence idea for a [deliverable] tied to their product]. Are you the right person for creator partnerships? Happy to send examples of past brand work. Best, [Your Name] [Profile URL]

Follow-up

To [Brand contact email]

Subject Following up: [Your Name] × [Brand Name] on YouTube

Hi [Contact Name], Following up on my email from [date] about partnering on YouTube ([deliverable]). I have a slot opening [month] if you're still planning creator campaigns. Can share a media kit and rate card if helpful. Thanks, [Your Name]

Deal confirmation

To [Brand contact email]

Subject Confirmed sponsorship: [Brand Name] × [Your Name]

Hi [Contact Name], Thanks for confirming. My understanding: • Deliverable: [deliverable] on YouTube • Go-live: [date] • Fee: [amount] · Invoice to: [your email] • Requirements: [disclosure, talking points, links] I'll send a draft outline by [date] for approval. [Your Name]

Content type

Initial outreach DM

Hi [Contact Name]! I'm [Your Name]. I create [niche] content on Instagram. Would love to chat about a [deliverable] with [Brand Name]. Best email to send my media kit?

Draft — tap to edit, then copy

Follow-up DM

Hey [Contact Name], circling back on a Instagram collab idea ([deliverable]) for [Brand Name]. Still the right person to talk to?

Draft — tap to edit, then copy

Deal confirmation DM

Hi [Contact Name], confirming: [deliverable] on Instagram, [date], [fee]. I'll email the draft outline today. Sound right?

Draft — tap to edit, then copy

Initial outreach

To [Brand contact email]

Subject Sponsorship opportunity for [Brand Name] on Instagram

Hi [Contact Name], I'm [Your Name] from [Channel Name]. I create [niche] content on Instagram for [audience description] ([X] followers/subscribers, [Y] average views). I'd love to explore a partnership with [Brand Name]. Concept: [one-sentence idea for a [deliverable] tied to their product]. Are you the right person for creator partnerships? Happy to send examples of past brand work. Best, [Your Name] [Profile URL]

Follow-up

To [Brand contact email]

Subject Following up: [Your Name] × [Brand Name] on Instagram

Hi [Contact Name], Following up on my email from [date] about partnering on Instagram ([deliverable]). I have a slot opening [month] if you're still planning creator campaigns. Can share a media kit and rate card if helpful. Thanks, [Your Name]

Deal confirmation

To [Brand contact email]

Subject Confirmed sponsorship: [Brand Name] × [Your Name]

Hi [Contact Name], Thanks for confirming. My understanding: • Deliverable: [deliverable] on Instagram • Go-live: [date] • Fee: [amount] · Invoice to: [your email] • Requirements: [disclosure, talking points, links] I'll send a draft outline by [date] for approval. [Your Name]

Content type

Initial outreach DM

Hi [Contact Name]! I'm [Your Name]. I create [niche] content on TikTok. Would love to chat about a [deliverable] with [Brand Name]. Best email to send my media kit?

Draft — tap to edit, then copy

Follow-up DM

Hey [Contact Name], circling back on a TikTok collab idea ([deliverable]) for [Brand Name]. Still the right person to talk to?

Draft — tap to edit, then copy

Deal confirmation DM

Hi [Contact Name], confirming: [deliverable] on TikTok, [date], [fee]. I'll email the draft outline today. Sound right?

Draft — tap to edit, then copy

Initial outreach

To [Brand contact email]

Subject Sponsorship opportunity for [Brand Name] on TikTok

Hi [Contact Name], I'm [Your Name] from [Channel Name]. I create [niche] content on TikTok for [audience description] ([X] followers/subscribers, [Y] average views). I'd love to explore a partnership with [Brand Name]. Concept: [one-sentence idea for a [deliverable] tied to their product]. Are you the right person for creator partnerships? Happy to send examples of past brand work. Best, [Your Name] [Profile URL]

Follow-up

To [Brand contact email]

Subject Following up: [Your Name] × [Brand Name] on TikTok

Hi [Contact Name], Following up on my email from [date] about partnering on TikTok ([deliverable]). I have a slot opening [month] if you're still planning creator campaigns. Can share a media kit and rate card if helpful. Thanks, [Your Name]

Deal confirmation

To [Brand contact email]

Subject Confirmed sponsorship: [Brand Name] × [Your Name]

Hi [Contact Name], Thanks for confirming. My understanding: • Deliverable: [deliverable] on TikTok • Go-live: [date] • Fee: [amount] · Invoice to: [your email] • Requirements: [disclosure, talking points, links] I'll send a draft outline by [date] for approval. [Your Name]

Content type

Initial outreach DM

Hi [Contact Name]! I'm [Your Name]. I create [niche] content on X / Twitter. Would love to chat about a [deliverable] with [Brand Name]. Best email to send my media kit?

Draft — tap to edit, then copy

Follow-up DM

Hey [Contact Name], circling back on a X / Twitter collab idea ([deliverable]) for [Brand Name]. Still the right person to talk to?

Draft — tap to edit, then copy

Deal confirmation DM

Hi [Contact Name], confirming: [deliverable] on X / Twitter, [date], [fee]. I'll email the draft outline today. Sound right?

Draft — tap to edit, then copy

Initial outreach

To [Brand contact email]

Subject Sponsorship opportunity for [Brand Name] on X / Twitter

Hi [Contact Name], I'm [Your Name] from [Channel Name]. I create [niche] content on X / Twitter for [audience description] ([X] followers/subscribers, [Y] average views). I'd love to explore a partnership with [Brand Name]. Concept: [one-sentence idea for a [deliverable] tied to their product]. Are you the right person for creator partnerships? Happy to send examples of past brand work. Best, [Your Name] [Profile URL]

Follow-up

To [Brand contact email]

Subject Following up: [Your Name] × [Brand Name] on X / Twitter

Hi [Contact Name], Following up on my email from [date] about partnering on X / Twitter ([deliverable]). I have a slot opening [month] if you're still planning creator campaigns. Can share a media kit and rate card if helpful. Thanks, [Your Name]

Deal confirmation

To [Brand contact email]

Subject Confirmed sponsorship: [Brand Name] × [Your Name]

Hi [Contact Name], Thanks for confirming. My understanding: • Deliverable: [deliverable] on X / Twitter • Go-live: [date] • Fee: [amount] · Invoice to: [your email] • Requirements: [disclosure, talking points, links] I'll send a draft outline by [date] for approval. [Your Name]

Content type

Initial outreach

To [Brand contact email]

Subject Sponsorship opportunity for [Brand Name] on Twitch

Hi [Contact Name], I'm [Your Name] from [Channel Name]. I create [niche] content on Twitch for [audience description] ([X] followers/subscribers, [Y] average views). I'd love to explore a partnership with [Brand Name]. Concept: [one-sentence idea for a [deliverable] tied to their product]. Are you the right person for creator partnerships? Happy to send examples of past brand work. Best, [Your Name] [Profile URL]

Follow-up

To [Brand contact email]

Subject Following up: [Your Name] × [Brand Name] on Twitch

Hi [Contact Name], Following up on my email from [date] about partnering on Twitch ([deliverable]). I have a slot opening [month] if you're still planning creator campaigns. Can share a media kit and rate card if helpful. Thanks, [Your Name]

Deal confirmation

To [Brand contact email]

Subject Confirmed sponsorship: [Brand Name] × [Your Name]

Hi [Contact Name], Thanks for confirming. My understanding: • Deliverable: [deliverable] on Twitch • Go-live: [date] • Fee: [amount] · Invoice to: [your email] • Requirements: [disclosure, talking points, links] I'll send a draft outline by [date] for approval. [Your Name]

Content type

Initial outreach DM

Hi [Contact Name]! I'm [Your Name]. I create [niche] content on LinkedIn. Would love to chat about a [deliverable] with [Brand Name]. Best email to send my media kit?

Draft — tap to edit, then copy

Follow-up DM

Hey [Contact Name], circling back on a LinkedIn collab idea ([deliverable]) for [Brand Name]. Still the right person to talk to?

Draft — tap to edit, then copy

Deal confirmation DM

Hi [Contact Name], confirming: [deliverable] on LinkedIn, [date], [fee]. I'll email the draft outline today. Sound right?

Draft — tap to edit, then copy

Initial outreach

To [Brand contact email]

Subject Sponsorship opportunity for [Brand Name] on LinkedIn

Hi [Contact Name], I'm [Your Name] from [Channel Name]. I create [niche] content on LinkedIn for [audience description] ([X] followers/subscribers, [Y] average views). I'd love to explore a partnership with [Brand Name]. Concept: [one-sentence idea for a [deliverable] tied to their product]. Are you the right person for creator partnerships? Happy to send examples of past brand work. Best, [Your Name] [Profile URL]

Follow-up

To [Brand contact email]

Subject Following up: [Your Name] × [Brand Name] on LinkedIn

Hi [Contact Name], Following up on my email from [date] about partnering on LinkedIn ([deliverable]). I have a slot opening [month] if you're still planning creator campaigns. Can share a media kit and rate card if helpful. Thanks, [Your Name]

Deal confirmation

To [Brand contact email]

Subject Confirmed sponsorship: [Brand Name] × [Your Name]

Hi [Contact Name], Thanks for confirming. My understanding: • Deliverable: [deliverable] on LinkedIn • Go-live: [date] • Fee: [amount] · Invoice to: [your email] • Requirements: [disclosure, talking points, links] I'll send a draft outline by [date] for approval. [Your Name]

How to use

1 Choose your platform and content type (Reel, Short, Story, etc.), then pick email or DM.
2 Start with Initial outreach. Personalize the first line every time.
3 Wait 4–6 business days, then send Follow-up if you haven't heard back.
4 Use Deal confirmation once terms are agreed so both sides have a paper trail.
5 Copy each draft individually or use them inside your CRM sequences.

Get advanced YouTube sponsorship insights

Sponsorship.so helps you research YouTube sponsorships, discover creators your competitors use, and manage outreach in one place.

✓ Browse 250k+ YouTube creators and their sponsors
✓ See real sponsorship deals in your niche
✓ Get verified creator contact details

Explore YouTube sponsors See a free example

Influencer Marketing Email Templates 2026

Influencer marketing email templates that convert

The best outreach emails are short, specific, and easy to reply to. These templates mirror what performing sponsorship teams actually send, without the fluff of generic marketing copy.

Outreach, follow-up, and confirmation

Most deals die in the follow-up. Including all three stages on one page keeps your workflow consistent from first touch to signed terms.

Frequently Asked Questions

More Resources

All Templates

Browse pitch templates, outreach sequences, and campaign tracking spreadsheets.

Browse templates

All Tools

Use calculators, generators, and lookup tools for influencer marketing workflows.

View tools

Rate Calculators

Estimate fair sponsorship rates across YouTube, Instagram, TikTok, Twitch, LinkedIn, and X.

Calculate rates