Influencer Brief Template

Influencer Campaign Brief Campaign - Brand: [Brand Name] - Campaign name: [Campaign Name] - Primary goal: [Awareness / traffic / sales / app installs / waitlist] - Product or offer: [Product, feature, launch, or promo] - Target audience: [Who this content should reach] - Campaign owner: [Name, email, Slack/phone] Why this creator - Creator: [Creator Name / Channel] - Audience fit: [Why their audience matches the campaign] - Content fit: [Why this format works for their style] - Reference content: [Links to relevant posts or videos] Key message - Main takeaway: [One sentence the audience should remember] - Supporting points: - [Point 1] - [Point 2] - [Point 3] - Required language: [Claims, disclaimers, offer details] - Do not say: [Unsupported claims, competitor mentions, restricted language] Deliverables - Deliverable 1: [Format, length, platform, placement] - Deliverable 2: [Format, length, platform, placement] - Usage rights: [Organic only / paid usage / whitelisting / duration] - Exclusivity: [Category, competitors, dates] Timeline - Brief sent: [Date] - Concept due: [Date] - Draft due: [Date] - Feedback due: [Date] - Publish window: [Date or range] - Reporting due: [Date] Assets and links - Landing page: [URL] - Tracking link: [URL] - Discount code: [Code] - Product access: [Login, trial, sample shipment] - Brand assets: [Folder URL] Content requirements - Disclosure: [Example: Use #ad and verbal disclosure in first 30 seconds] - CTA: [Exact CTA] - Visual requirements: [Product shots, screen recording, logo use] - Approval process: [Who reviews, how many rounds, turnaround] Reporting - Metrics required: [Views, watch time, clicks, conversions, comments, saves] - Screenshot requirements: [Platform analytics screenshots] - Payment trigger: [On publish / after report / invoice terms]