# Sponsorship.so

> Sponsorship.so helps brands, creators, and talent management agencies research YouTube sponsorships, find the right partners, price deals, and manage creator outreach with real sponsorship data.

Last updated: 2026-06-12

## Product

Sponsorship.so is a YouTube-first sponsorship intelligence platform. It analyzes public YouTube channels, videos, sponsor mentions, brand relationships, creator performance, and campaign signals so users can make better sponsorship decisions without manually searching through YouTube.

Use Sponsorship.so to:
- Find YouTube creators to sponsor
- Discover which creators competitors sponsor
- Find brands that already sponsor creators in a niche
- Estimate fair sponsorship pricing
- Inspect creator sponsor history and past sponsored videos
- Unlock creator contact details where available
- Build campaign lists and outreach workflows
- Track brands, creators, games, or niches with alerts

## Who It Helps

### Brands and Growth Teams

Sponsorship.so helps brands find creators who already work with sponsors like them. Instead of guessing from subscriber counts or broad content categories, brands can search by sponsorship activity, niche, country, and past brand relationships.

Benefits for brands:
- Save hours on creator research
- See who competitors are sponsoring
- Find new and trending YouTubers to contact
- Watch past sponsored videos before pitching
- Estimate creator pricing before negotiating
- Avoid overpaying for sponsorships
- Build shortlists for outreach and campaign planning

### YouTube Creators

Sponsorship.so helps creators find brands that sponsor channels like theirs. Creators can study which brands are active in their niche, see who those brands have sponsored before, and use sponsorship pricing tools to understand what to charge.

Benefits for creators:
- Find potential sponsors faster
- Learn which brands sponsor similar creators
- Estimate fair sponsorship rates
- Get new sponsorship concept ideas
- Research brand fit before pitching
- Use templates and free tools to improve outreach

### Talent Management Agencies and Creator Teams

Sponsorship.so helps agencies and managers source brand opportunities, qualify sponsor fit, benchmark deal value, and support creators with better sponsorship intelligence.

Benefits for agencies:
- Research active sponsors across creator niches
- Identify brands already spending on YouTube
- Compare sponsor history across creators
- Build campaign and prospect lists
- Support rate negotiations with pricing benchmarks
- Use exports, contact discovery, alerts, and outreach workflows for repeatable deal sourcing

## Key Data and Features

- 250k+ YouTube creators and channels represented in sponsorship research surfaces
- 4k+ brands sponsoring creators across YouTube niches
- Continuously analyzed YouTube videos for sponsor relationships
- Competitor sponsorship tracking
- Creator discovery by sponsorship history, niche, and country
- Sponsor and brand directories
- Sponsorship price estimation
- Creator contact discovery where available
- Campaign lists, bookmarks, exports, and alerts
- Free calculators, templates, and planning resources

## Important URLs

- Homepage: https://sponsorship.so/
- Pricing: https://sponsorship.so/pricing
- Machine-readable pricing summary: https://sponsorship.so/pricing.md
- Blog: https://sponsorship.so/blog
- Free tools: https://sponsorship.so/tools
- Free templates: https://sponsorship.so/templates
- For creators: https://sponsorship.so/for-creators
- For agencies: https://sponsorship.so/for-agencies
- For ecommerce brands: https://sponsorship.so/for-e-commerce
- For gaming teams: https://sponsorship.so/for-gaming
- YouTube sponsorship calculator: https://sponsorship.so/youtube-sponsorship-calculator
- Influencer rate calculators: https://sponsorship.so/influencer-rate-calculator
- YouTube engagement rate calculator: https://sponsorship.so/tools/youtube-engagement-rate-calculator
- YouTube email finder: https://sponsorship.so/tools/youtube-email-finder
- YouTube influencer search tool: https://sponsorship.so/tools/youtube-influencer-search-tool
- Top sponsors directory: https://sponsorship.so/top-sponsors
- Top influencers directory: https://sponsorship.so/top-influencers
- Top gaming influencers directory: https://sponsorship.so/top-gaming-influencers

## Free Tools

- YouTube Sponsorship Calculator: estimates sponsorship pricing from recent public YouTube performance, projected views, engagement, niche, placement, and sponsorship format.
- Influencer Rate Calculator: hub for platform-specific sponsorship calculators.
- Instagram Sponsorship Calculator: estimates rates for feed posts, Reels, Stories, and carousels.
- TikTok Sponsorship Calculator: estimates rates for videos, Spark Ads, live mentions, and series.
- Twitch Sponsorship Calculator: estimates streamer rates for shoutouts, segments, and overlays.
- LinkedIn Sponsorship Calculator: estimates pricing for B2B thought leadership and professional creator content.
- X Sponsorship Calculator: estimates pricing for posts, threads, and Spaces mentions.
- YouTube Engagement Rate Calculator: calculates engagement rate from likes, comments, and views on recent public videos.
- YouTube Email Finder: checks public channel data and Sponsorship.so discovery data for YouTube creator business emails.
- YouTube Influencer Search Tool: finds creators by sponsor niche using detected sponsorship activity.
- Discount Code Generator: creates branded discount and promo code ideas.
- Influencer Outreach Generator: creates outreach emails and DMs for creator partnerships.

## Free Templates

- Influencer Pitch Template
- Influencer Marketing Email Templates
- Sponsorship Tracking Spreadsheet
- Influencer Brief Template
- Sponsorship Proposal Template
- Influencer Marketing Plan Template
- Influencer Contract Template

## Data and Methodology Notes

Sponsorship.so uses public YouTube data, public video metadata, detected sponsorship mentions, brand relationships, creator performance, sponsor history, and campaign workflow data. Free calculators are planning tools, not fixed quotes. Sponsorship prices can change based on deliverables, exclusivity, usage rights, production scope, audience geography, timeline, category fit, and negotiation context.

## Positioning Notes

Sponsorship.so is software for YouTube sponsorship research and workflow. It is not a managed influencer marketing agency, a generic social listening platform, an affiliate payout system, or an enterprise-only creator procurement suite.

## Contact

- Website: https://sponsorship.so/
- Email: hello@sponsorship.so