# Sponsorship.so

> Sponsorship.so helps brands, creators, and talent management agencies research YouTube sponsorships, find the right partners, price deals, and manage creator outreach with real sponsorship data.

Last updated: 2026-08-18

Sponsorship.so is a YouTube-first sponsorship intelligence platform. It analyzes public YouTube channels, videos, sponsor mentions, brand relationships, creator performance, and campaign signals so users can make better sponsorship decisions without manually searching through YouTube.

Use Sponsorship.so to:
- Find YouTube creators to sponsor
- Discover which creators competitors sponsor
- Find brands that already sponsor creators in a niche
- Estimate fair sponsorship pricing
- Inspect creator sponsor history and past sponsored videos
- Unlock creator contact details where available
- Build campaign lists and outreach workflows
- Track brands, creators, games, or niches with alerts

Sponsorship.so helps brands find creators who already work with sponsors like them. Instead of guessing from subscriber counts or broad content categories, brands can search by sponsorship activity, niche, country, and past brand relationships.

Benefits for brands:
- Save hours on creator research
- See who competitors are sponsoring
- Find new and trending YouTubers to contact
- Watch past sponsored videos before pitching
- Estimate creator pricing before negotiating
- Avoid overpaying for sponsorships
- Build shortlists for outreach and campaign planning

Sponsorship.so helps creators find brands that sponsor channels like theirs. Creators can study which brands are active in their niche, see who those brands have sponsored before, and use sponsorship pricing tools to understand what to charge.

Benefits for creators:
- Find potential sponsors faster
- Learn which brands sponsor similar creators
- Estimate fair sponsorship rates
- Get new sponsorship concept ideas
- Research brand fit before pitching
- Use templates and free tools to improve outreach

Sponsorship.so helps agencies and managers source brand opportunities, qualify sponsor fit, benchmark deal value, and support creators with better sponsorship intelligence.

Benefits for agencies:
- Research active sponsors across creator niches
- Identify brands already spending on YouTube
- Compare sponsor history across creators
- Build campaign and prospect lists
- Support rate negotiations with pricing benchmarks
- Use exports, contact discovery, alerts, and outreach workflows for repeatable deal sourcing

Key data and features:
- 250k+ YouTube creators and channels represented in sponsorship research surfaces
- 4k+ brands sponsoring creators across YouTube niches
- Continuously analyzed YouTube videos for sponsor relationships
- Competitor sponsorship tracking
- Creator discovery by sponsorship history, niche, and country
- Sponsor and brand directories
- Sponsorship price estimation
- Creator contact discovery where available
- Campaign lists, bookmarks, exports, and alerts
- Free calculators, templates, and planning resources

Sponsorship.so makes its YouTube sponsorship intelligence available to software and AI agents through a JSON REST API and a remote Model Context Protocol (MCP) server.

Agents can use Sponsorship.so to:
- Search for YouTube creators using natural-language criteria
- Search for brands that sponsor creators in a market or niche
- Retrieve creator statistics and sponsorship history
- Retrieve brand profiles, partnership contacts, and social links
- Find creator business emails where available
- Estimate YouTube sponsorship prices
- Refresh recent channel videos for sponsorship analysis
- Check account credit usage

The MCP server uses OAuth and works with compatible clients including ChatGPT, Claude, Codex, Cursor, and VS Code. The REST API uses bearer tokens. A paid Sponsorship.so subscription on a plan that includes API access is required to use either interface.

Sponsorship.so uses public YouTube data, public video metadata, detected sponsorship mentions, brand relationships, creator performance, sponsor history, and campaign workflow data. Free calculators are planning tools, not fixed quotes. Sponsorship prices can change based on deliverables, exclusivity, usage rights, production scope, audience geography, timeline, category fit, and negotiation context.

Sponsorship.so is software for YouTube sponsorship research and workflow. It is not a managed influencer marketing agency, a generic social listening platform, an affiliate payout system, or an enterprise-only creator procurement suite.

## Docs

- [Homepage](https://sponsorship.so/): Product overview and entry point for Sponsorship.so
- [Pricing](https://sponsorship.so/pricing): Live plans, limits, and API/MCP eligibility
- [Machine-readable pricing](https://sponsorship.so/pricing.md): Concise pricing summary for agents and LLMs
- [API and MCP guide for agents](https://sponsorship.so/agents.md): How AI agents authenticate and use the REST API and remote MCP server
- [API overview](https://sponsorship.so/api): Public REST API marketing and endpoint summary
- [MCP server](https://sponsorship.so/mcp-server): Public MCP marketing, install steps, and tool catalog
- [Remote MCP endpoint](https://sponsorship.so/mcp): OAuth MCP endpoint for ChatGPT, Claude, Codex, Cursor, VS Code, and compatible clients
- [API documentation and tokens](https://sponsorship.so/account/api): REST API docs and bearer token management (sign-in required)
- [MCP setup and connections](https://sponsorship.so/account/mcp): MCP client setup and connected application management (sign-in required)

## Audiences

- [For creators](https://sponsorship.so/for-creators): Find sponsors, research brand fit, and estimate rates
- [For agencies](https://sponsorship.so/for-agencies): Source brand opportunities and support creator deal flow
- [For ecommerce brands](https://sponsorship.so/for-e-commerce): Discover creators and competitor sponsorships for DTC brands
- [For gaming teams](https://sponsorship.so/for-gaming): Research gaming creators, sponsors, and campaign fit

## Free Tools

- [Free tools hub](https://sponsorship.so/tools): Index of Sponsorship.so calculators and free utilities
- [YouTube Sponsorship Calculator](https://sponsorship.so/youtube-sponsorship-calculator): Estimates sponsorship pricing from recent public YouTube performance, projected views, engagement, niche, placement, and sponsorship format
- [Influencer Rate Calculator](https://sponsorship.so/influencer-rate-calculator): Hub for platform-specific sponsorship calculators
- [Instagram Sponsorship Calculator](https://sponsorship.so/instagram-sponsorship-calculator): Estimates rates for feed posts, Reels, Stories, and carousels
- [TikTok Sponsorship Calculator](https://sponsorship.so/tiktok-sponsorship-calculator): Estimates rates for videos, Spark Ads, live mentions, and series
- [Twitch Sponsorship Calculator](https://sponsorship.so/twitch-sponsorship-calculator): Estimates streamer rates for shoutouts, segments, and overlays
- [LinkedIn Sponsorship Calculator](https://sponsorship.so/linkedin-sponsorship-calculator): Estimates pricing for B2B thought leadership and professional creator content
- [X Sponsorship Calculator](https://sponsorship.so/x-twitter-sponsorship-calculator): Estimates pricing for posts, threads, and Spaces mentions
- [YouTube Engagement Rate Calculator](https://sponsorship.so/tools/youtube-engagement-rate-calculator): Calculates engagement rate from likes, comments, and views on recent public videos
- [YouTube Email Finder](https://sponsorship.so/tools/youtube-email-finder): Checks public channel data and Sponsorship.so discovery data for YouTube creator business emails
- [YouTube Influencer Search Tool](https://sponsorship.so/tools/youtube-influencer-search-tool): Finds creators by sponsor niche using detected sponsorship activity
- [Discount Code Generator](https://sponsorship.so/tools/discount-code-generator): Creates branded discount and promo code ideas
- [Influencer Outreach Generator](https://sponsorship.so/tools/influencer-outreach-generator): Creates outreach emails and DMs for creator partnerships

## Free Templates

- [Free templates hub](https://sponsorship.so/templates): Pitch, brief, proposal, contract, and outreach templates
- [Influencer Pitch Template](https://sponsorship.so/templates/influencer-pitch-template): Template for pitching brands or creators
- [Influencer Marketing Email Templates](https://sponsorship.so/templates/influencer-marketing-email-templates): Outreach email templates for creator partnerships
- [Sponsorship Tracking Spreadsheet](https://sponsorship.so/templates/sponsorship-tracking-spreadsheet): Track sponsorships, status, and deal details
- [Influencer Brief Template](https://sponsorship.so/templates/influencer-brief-template): Brief creators on campaign goals and deliverables
- [Sponsorship Proposal Template](https://sponsorship.so/templates/sponsorship-proposal-template): Structure sponsorship proposals
- [Influencer Marketing Plan Template](https://sponsorship.so/templates/influencer-marketing-plan-template): Plan influencer campaigns end to end
- [Influencer Contract Template](https://sponsorship.so/templates/influencer-contract-template): Starting point for sponsorship agreements

## Directories

- [Top sponsors](https://sponsorship.so/top-sponsors): Brands actively sponsoring YouTube creators
- [Top influencers](https://sponsorship.so/top-influencers): YouTube creators with sponsorship activity
- [Top gaming influencers](https://sponsorship.so/top-gaming-influencers): Gaming creators with sponsorship activity

## Optional

- [Blog](https://sponsorship.so/blog): Guides and research on YouTube sponsorships and creator marketing
- [Contact email](mailto:hello@sponsorship.so): Product and partnership contact